Exam 12: Technology and Operations Management

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At the break-even point total revenue is equal to total cost.

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Psychological pricing strategy represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors.

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At the break-even point profits are maximized.

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Ongoing operating levels below BEP will eventually result in the organization becoming _____.

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Determining where the organization is to compete is a reason for managers to understand the configuration of the cost base of the organization.

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to:

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Competition-based pricing is the process used to determine the profitability of a product at various levels of sales.

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The formula for the Break-even Point plus profit is:

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All of the following are reasons for managers to understand the configuration of the cost base of the organization,EXCEPT

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to incur losses in the short run with the goal of raising prices later.

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An organization's cost base is made up of the positive costs associated with delivering the organization's products or services to the marketplace.

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Barker Brothers Pens utilizes a strategy of low prices to attract customers and discourage competition.This represents a high-low strategy.

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The degree of controllability which managers have,in the near term,on costs being incurred is a key element of understand the configuration of the cost base.

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A type of indirect costs,called variable costs are costs which the organization commits itself to within an operating year,and which often are spent in advance or at the front end of a manufacturing/sales cycle.

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An organization's cost base is made up of the good costs associated with delivering the organization's products or services to the marketplace.

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Which of the following represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors?

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__________ is the process used to determine the profitability of a product at various levels of sales.

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is fundamental to determining the feasibility of various pricing objective levels.

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Discounting strategy represents a pricing strategy that establishes a low price in hopes of attracting a great number of customers and attempts to discourage competitors.

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The formula for the Break-even Point plus profit is total sales revenue.

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