Question 1

Juanita has decided to post a virtual diary on YouTube.When she does this,what form of blogging most accurately describes Juanita's actions?

Accepted Answer

A)  moblogging 
B)  video blogging (vlogging) 
C)  podcasting 
D)  customer co-creation 
A)  moblogging 
B)  video blogging (vlogging) 
C)  podcasting 
D)  customer co-creation

Question 2

When Ford Canada includes a free oil change at your local dealership for filling out a research survey,this is called:

Accepted Answer

A)  manipulation. 
B)  authority. 
C)  co-operation. 
D)  reciprocity. 
A)  manipulation. 
B)  authority. 
C)  co-operation. 
D)  reciprocity.

Question 3

In a commercial for Contac cold medicine,a construction worker was shown slogging through a rainstorm.He says he has to take Contac so he can get to work that day,adding "No work,no pay," revealing an anxiety about losing his job.Called the "slice of death" tactic,this is a demonstration of the use of:

Accepted Answer

A)  emotional appeals. 
B)  humorous appeals. 
C)  fear appeals. 
D)  cognitive-avoidance appeals. 
A)  emotional appeals. 
B)  humorous appeals. 
C)  fear appeals. 
D)  cognitive-avoidance appeals.

Question 4

Dan is doing marketing for an herbal supplier who has a new product that the developer believes will help people to lose weight.Dan is reluctant to promote the new product directly,but attempts to create a lot of buzz within the industry through secondary sources.What is Dan trying to avoid?

Accepted Answer

A)  He is trying to avoid the sleeper effect. 
B)  He is afraid that if people really knew where his product came from, they would not be interested in it. 
C)  He is trying to avoid the negative spin created by the uses and gratification theory. 
D)  He is attempting to build credibility by avoiding the corporate paradox. 
A)  He is trying to avoid the sleeper effect. 
B)  He is afraid that if people really knew where his product came from, they would not be interested in it. 
C)  He is trying to avoid the negative spin created by the uses and gratification theory. 
D)  He is attempting to build credibility by avoiding the corporate paradox.

Question 5

The elaboration likelihood model (ELM)refers to the nature of counter-arguments a consumer makes when listening to a persuasive message.

Accepted Answer

A) True 
 B)False

Question 6

Verbal elements of an ad (or ad copy)are more effective when reinforced by an accompanying picture.This is especially true if the picture relates strongly to what is said in the copy,when the illustration is:

Accepted Answer

A)  coordinated. 
B)  framed. 
C)  matched. 
D)  bonded. 
A)  coordinated. 
B)  framed. 
C)  matched. 
D)  bonded.

Question 7

A spokesperson who is personally attractive may be more effective speaking to consumers about products related to attractiveness or sexuality.One reason for this effect is that beauty can function as a source of information and be instrumental in forming attitudes.This processing is explained by:

Accepted Answer

A)  beauty attitude formation. 
B)  the social adaptation perspective. 
C)  the superficial-value perspective. 
D)  halo effect. 
A)  beauty attitude formation. 
B)  the social adaptation perspective. 
C)  the superficial-value perspective. 
D)  halo effect.

Question 8

Two versions of the same message,one in visual form,the other in verbal form,elicit different reactions.Pictures are found to be superior in affecting evaluations of utilitarian aspects of the product.

Accepted Answer

A) True 
 B)False

Question 9

According to the elaboration likelihood model (ELM),the primary determinant of which route a consumer will follow in processing a message depends upon the:

Accepted Answer

A)  personality of the consumer. 
B)  personal relevance of the information. 
C)  type of message. 
D)  intelligibility of message. 
A)  personality of the consumer. 
B)  personal relevance of the information. 
C)  type of message. 
D)  intelligibility of message.

Question 10

What are some of the advantages in using non-human endorsers?

Accepted Answer

Celebrities can be effective endorsers,b

Question 11

Generally speaking,comparative ads are more effective when:

Accepted Answer

A)  the marketer of an established brand wishes to eliminate new competition. 
B)  the marketer of a new product wishes to point out faults in the dominant brand. 
C)  the marketer of an established brand wishes to freshen the image of his brand on selected attributes. 
D)  the marketer of a new product wishes to give his product a clear brand image close to that of the dominant brand. 
A)  the marketer of an established brand wishes to eliminate new competition. 
B)  the marketer of a new product wishes to point out faults in the dominant brand. 
C)  the marketer of an established brand wishes to freshen the image of his brand on selected attributes. 
D)  the marketer of a new product wishes to give his product a clear brand image close to that of the dominant brand.

Question 12

How does the Persuasion Knowledge Model (PKM)view the exchange between consumer and persuasion agent?

Accepted Answer

The Persuasion Knowledge Model (PKM)sugg

Juanita has decided to post a virtual diary on YouTube.When she does this,what form of blogging most accurately describes Juanita's actions?

When Ford Canada includes a free oil change at your local dealership for filling out a research survey,this is called:

Dan is doing marketing for an herbal supplier who has a new product that the developer believes will help people to lose weight.Dan is reluctant to promote the new product directly,but attempts to create a lot of buzz within the industry through secondary sources.What is Dan trying to avoid?

The elaboration likelihood model (ELM)refers to the nature of counter-arguments a consumer makes when listening to a persuasive message.

Verbal elements of an ad (or ad copy)are more effective when reinforced by an accompanying picture.This is especially true if the picture relates strongly to what is said in the copy,when the illustration is:

A spokesperson who is personally attractive may be more effective speaking to consumers about products related to attractiveness or sexuality.One reason for this effect is that beauty can function as a source of information and be instrumental in forming attitudes.This processing is explained by:

Two versions of the same message,one in visual form,the other in verbal form,elicit different reactions.Pictures are found to be superior in affecting evaluations of utilitarian aspects of the product.

According to the elaboration likelihood model (ELM),the primary determinant of which route a consumer will follow in processing a message depends upon the:

What are some of the advantages in using non-human endorsers?

Generally speaking,comparative ads are more effective when:

How does the Persuasion Knowledge Model (PKM)view the exchange between consumer and persuasion agent?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 8: Attitude Change and Interactive Communications

Juanita has decided to post a virtual diary on YouTube.When she does this,what form of blogging most accurately describes Juanita's actions?

When Ford Canada includes a free oil change at your local dealership for filling out a research survey,this is called:

Dan is doing marketing for an herbal supplier who has a new product that the developer believes will help people to lose weight.Dan is reluctant to promote the new product directly,but attempts to create a lot of buzz within the industry through secondary sources.What is Dan trying to avoid?

The elaboration likelihood model (ELM)refers to the nature of counter-arguments a consumer makes when listening to a persuasive message.

Verbal elements of an ad (or ad copy)are more effective when reinforced by an accompanying picture.This is especially true if the picture relates strongly to what is said in the copy,when the illustration is:

A spokesperson who is personally attractive may be more effective speaking to consumers about products related to attractiveness or sexuality.One reason for this effect is that beauty can function as a source of information and be instrumental in forming attitudes.This processing is explained by:

Two versions of the same message,one in visual form,the other in verbal form,elicit different reactions.Pictures are found to be superior in affecting evaluations of utilitarian aspects of the product.

According to the elaboration likelihood model (ELM),the primary determinant of which route a consumer will follow in processing a message depends upon the:

What are some of the advantages in using non-human endorsers?

Generally speaking,comparative ads are more effective when:

How does the Persuasion Knowledge Model (PKM)view the exchange between consumer and persuasion agent?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters