Question 1

Canada is the only G7 nation to have fully recovered in terms of employment and GDP.This has been attributed to:

Accepted Answer

A)  more women entering the work force. 
B)  growth of computer-related industries. 
C)  a sound financial system. 
D)  a growing working immigrant class. 
A)  more women entering the work force. 
B)  growth of computer-related industries. 
C)  a sound financial system. 
D)  a growing working immigrant class.

Question 2

In dual-income households without children,what percentage of women earn more than their spouses?

Accepted Answer

A)  10% 
B)  30% 
C)  50% 
D)  60% 
A)  10% 
B)  30% 
C)  50% 
D)  60%

Question 3

Explain why marketers would be interested in the concept of "worldview" regarding consumers.

Accepted Answer

Worldview is one way to differentiate am

Question 4

How has the total fertility rate changed over the last century according to Statistics Canada? What impact does this have for marketers?

Accepted Answer

The total fertility rate (TFR)is "the av

Question 5

Young,lower-class men and women who mix track suits with flashy brands and accessories from big names such as Burberry have become known as what in the UK?

Accepted Answer

A)  blingsters 
B)  ritchies 
C)  chavs 
D)  rads 
A)  blingsters 
B)  ritchies 
C)  chavs 
D)  rads

Question 6

Miguel has worked very hard over the past ten years and has reaped the rewards of his labours by being named company president (salary $200 000/yr.)However,even after his new-found wealth,he is unhappy.This condition is known as:

Accepted Answer

A)  achievement dysfunction. 
B)  affluenza. 
C)  acquired deficiency. 
D)  depressive anxiety. 
A)  achievement dysfunction. 
B)  affluenza. 
C)  acquired deficiency. 
D)  depressive anxiety.

Question 7

Social mobility is possible in almost any society if the person possesses something that the culture highly values.

Accepted Answer

A) True 
 B)False

Question 8

Social mobility refers only to upward social class movement.

Accepted Answer

A) True 
 B)False

Question 9

According to 2008 global statistics,almost 2.5 billion people lived on how much money per day?

Accepted Answer

A)  Less than $2 
B)  Less than $5 
C)  Less than 20 cents 
D)  $20 
A)  Less than $2 
B)  Less than $5 
C)  Less than 20 cents 
D)  $20

Question 10

Trisha grew up in a drug-ridden inner-city neighborhood.Through sheer determination and intelligence,Trisha is now a medical doctor teaching on the staff of a large university hospital.Trisha is proud of what she has accomplished,but sometimes she feels like she isn't quite sure who she really is.The concept of ________ was developed to assess the impact of such inconsistencies.

Accepted Answer

A)  status crystallization 
B)  hierogamy 
C)  a taste culture 
D)  inconsistent markers 
A)  status crystallization 
B)  hierogamy 
C)  a taste culture 
D)  inconsistent markers

Question 11

The Garrets are a lower-class family and have four children.The Devlins are middle-class family that has only two children.The fact that the Garrets have more children is an example of:

Accepted Answer

A)  differential fertility. 
B)  strata ascription. 
C)  status achievement. 
D)  distinguishing effects. 
A)  differential fertility. 
B)  strata ascription. 
C)  status achievement. 
D)  distinguishing effects.

Question 12

The German sociologist Max Weber broke social rankings down into which three types?

Accepted Answer

A)  social honour, power, and wealth and property 
B)  social honour, personal honour, and material honour 
C)  class, wealth, and personality 
D)  family background, power and wealth, and property 
A)  social honour, power, and wealth and property 
B)  social honour, personal honour, and material honour 
C)  class, wealth, and personality 
D)  family background, power and wealth, and property

Question 13

Sharon likes to take her Gucci handbag with her and makes sure she prominently displays the brand name to others.What does this likely say about her social class?

Accepted Answer

Consumers engage in conspicuous consumpt

Question 14

Margorie takes care of her aging mother and her grown son the lives at home with her.How would you characterize her?

Accepted Answer

Many adults care for their own

Question 15

Samuel would like to use occupational prestige to measure social class,but his study is international,and the prestige of occupations changes from one culture to the next.

Accepted Answer

A) True 
 B)False

Question 16

Achieved status is acknowledged when an individual obtains material wealth by some unusual good fortune,like winning the lottery.

Accepted Answer

A) True 
 B)False

Question 17

How does Statistics Canada define a census family?

Accepted Answer

A census family is defined as "a married

Question 18

What is generally true of consumers in a recession?

Accepted Answer

A)  Everyone suffers and cuts back on spending. 
B)  Rhe rich suffer as the poor cut back on spending. 
C)  Many reallocate spending and buy less on credit cards. 
D)  Everyone cuts back on spending, but only the low-income consumer segments suffer. 
A)  Everyone suffers and cuts back on spending. 
B)  Rhe rich suffer as the poor cut back on spending. 
C)  Many reallocate spending and buy less on credit cards. 
D)  Everyone cuts back on spending, but only the low-income consumer segments suffer.

Question 19

An increase in one-person households is linked to what?

Accepted Answer

A)  rising opportunities for single-serving products 
B)  young people marrying later 
C)  suicide rates increasing 
D)  condo sales 
A)  rising opportunities for single-serving products 
B)  young people marrying later 
C)  suicide rates increasing 
D)  condo sales

Question 20

How does consumer optimism or pessimism effect spending?

Accepted Answer

When people are pessimistic about their

Canada is the only G7 nation to have fully recovered in terms of employment and GDP.This has been attributed to:

In dual-income households without children,what percentage of women earn more than their spouses?

Explain why marketers would be interested in the concept of "worldview" regarding consumers.

How has the total fertility rate changed over the last century according to Statistics Canada? What impact does this have for marketers?

Young,lower-class men and women who mix track suits with flashy brands and accessories from big names such as Burberry have become known as what in the UK?

Miguel has worked very hard over the past ten years and has reaped the rewards of his labours by being named company president (salary $200 000/yr.)However,even after his new-found wealth,he is unhappy.This condition is known as:

Social mobility is possible in almost any society if the person possesses something that the culture highly values.

Social mobility refers only to upward social class movement.

According to 2008 global statistics,almost 2.5 billion people lived on how much money per day?

The Garrets are a lower-class family and have four children.The Devlins are middle-class family that has only two children.The fact that the Garrets have more children is an example of:

The German sociologist Max Weber broke social rankings down into which three types?

Sharon likes to take her Gucci handbag with her and makes sure she prominently displays the brand name to others.What does this likely say about her social class?

Margorie takes care of her aging mother and her grown son the lives at home with her.How would you characterize her?

Samuel would like to use occupational prestige to measure social class,but his study is international,and the prestige of occupations changes from one culture to the next.

Achieved status is acknowledged when an individual obtains material wealth by some unusual good fortune,like winning the lottery.

How does Statistics Canada define a census family?

What is generally true of consumers in a recession?

An increase in one-person households is linked to what?

How does consumer optimism or pessimism effect spending?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

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Exam 12: Income, Social Class, and Family Structure

Canada is the only G7 nation to have fully recovered in terms of employment and GDP.This has been attributed to:

In dual-income households without children,what percentage of women earn more than their spouses?

Explain why marketers would be interested in the concept of "worldview" regarding consumers.

How has the total fertility rate changed over the last century according to Statistics Canada? What impact does this have for marketers?

Young,lower-class men and women who mix track suits with flashy brands and accessories from big names such as Burberry have become known as what in the UK?

Miguel has worked very hard over the past ten years and has reaped the rewards of his labours by being named company president (salary $200 000/yr.)However,even after his new-found wealth,he is unhappy.This condition is known as:

Social mobility is possible in almost any society if the person possesses something that the culture highly values.

Social mobility refers only to upward social class movement.

According to 2008 global statistics,almost 2.5 billion people lived on how much money per day?

The Garrets are a lower-class family and have four children.The Devlins are middle-class family that has only two children.The fact that the Garrets have more children is an example of:

The German sociologist Max Weber broke social rankings down into which three types?

Sharon likes to take her Gucci handbag with her and makes sure she prominently displays the brand name to others.What does this likely say about her social class?

Margorie takes care of her aging mother and her grown son the lives at home with her.How would you characterize her?

Samuel would like to use occupational prestige to measure social class,but his study is international,and the prestige of occupations changes from one culture to the next.

Achieved status is acknowledged when an individual obtains material wealth by some unusual good fortune,like winning the lottery.

How does Statistics Canada define a census family?

What is generally true of consumers in a recession?

An increase in one-person households is linked to what?

How does consumer optimism or pessimism effect spending?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters