Question 1

Is there a universal social class concept?

Accepted Answer

Yes,every culture seems to have its soci

Question 2

In 2006,according to Statistics Canada,what approximate percentage of Canadians had some university education?

Accepted Answer

A)  43% 
B)  50% 
C)  12% 
D)  16% 
E)  25% 
A)  43% 
B)  50% 
C)  12% 
D)  16% 
E)  25%

Question 3

Nike has profited from what change in China's social system?

Accepted Answer

A)  a rising lower class 
B)  a change in China's labour policies 
C)  a rising youth population 
D)  a rising middle class 
A)  a rising lower class 
B)  a change in China's labour policies 
C)  a rising youth population 
D)  a rising middle class

Question 4

A census family is defined as any household of individuals living together.

Accepted Answer

A) True 
 B)False

Question 5

Measuring social class within marketing research has been hampered by a major limitation of the available measures.Most social class instruments are ________.

Accepted Answer

A)  based too much on income to be valuable in marketing. 
B)  badly dated and not as valid today as they once were. 
C)  based on education, which has not been shown to influence consumer behaviour. 
D)  biased toward sociological variables that have nothing to do with marketing. 
A)  based too much on income to be valuable in marketing. 
B)  badly dated and not as valid today as they once were. 
C)  based on education, which has not been shown to influence consumer behaviour. 
D)  biased toward sociological variables that have nothing to do with marketing.

Question 6

Many 20-somethings have rebelled against their more affluent parents by mocking wealth with such clothing as shredded jeans,boxy cars,and understated makeup.These are examples of what is called a modern potlatch.

Accepted Answer

A) True 
 B)False

Question 7

Family size depends on all of the following factors except for ________.

Accepted Answer

A)  education level 
B)  religion 
C)  province of residence 
D)  the availability of birth control 
A)  education level 
B)  religion 
C)  province of residence 
D)  the availability of birth control

Question 8

Miriam comes from a background of old money.How might this affect her spending habits compared to her friend Harry who has recently done well?

Accepted Answer

A)  Miriam spends less in general. 
B)  Miriam doesn't flaunt her consumption. 
C)  Miriam spends less on small items as she has high property upkeep costs. 
D)  Miriam needs to show others her wealth in social contexts. 
A)  Miriam spends less in general. 
B)  Miriam doesn't flaunt her consumption. 
C)  Miriam spends less on small items as she has high property upkeep costs. 
D)  Miriam needs to show others her wealth in social contexts.

Question 9

One problem in assigning people to a social class is status inconsistency.For example,consumers who earn at least 15 percent less than the median for their class must often make certain sacrifices to maintain the appearance of living up to class expectations.They are said to be:

Accepted Answer

A)  culture-bound. 
B)  underprivileged. 
C)  status-seekers. 
D)  the paradox class. 
A)  culture-bound. 
B)  underprivileged. 
C)  status-seekers. 
D)  the paradox class.

Question 10

If you were going to construct a questionnaire to determine "consumer confidence," you might be advised to ask all of the following questions except ________.

Accepted Answer

A)  "Would you say that you and your family are better off or worse off financially than a year ago?" 
B)  "Are you happy with your job?" 
C)  "Do you plan to buy a car in the next year?" 
D)  "Do you think the GDP growth rate will be as predicted at the beginning of the year? 
A)  "Would you say that you and your family are better off or worse off financially than a year ago?" 
B)  "Are you happy with your job?" 
C)  "Do you plan to buy a car in the next year?" 
D)  "Do you think the GDP growth rate will be as predicted at the beginning of the year?

Question 11

Albert hates spending money on anything because he hates the experience of spending money.Doreen,his wife,complains he is a "spendthrift." Is she right? Explain.

Accepted Answer

There are two types of frugal consumers:

Question 12

The millions of consumers around the world who can now afford higher quality products are referred to as belonging to the ________.

Accepted Answer

A)  global middle class 
B)  mobile demanders 
C)  swing class 
D)  mass class 
A)  global middle class 
B)  mobile demanders 
C)  swing class 
D)  mass class

Question 13

Which sector of the population is largely responsible for fuelling Japan's luxury-goods spending?

Accepted Answer

A)  single young males 
B)  single working women 
C)  young newlyweds 
D)  wealthy retirees 
A)  single young males 
B)  single working women 
C)  young newlyweds 
D)  wealthy retirees

Question 14

Freddie,who is 32 years old,had been working in Kanata for many years.Like many other techies,he has just been laid off and has returned to his parents' home in BC.He can be termed:

Accepted Answer

A)  techie dropout. 
B)  boomerang child. 
C)  boomerang kid. 
D)  rebound kid. 
A)  techie dropout. 
B)  boomerang child. 
C)  boomerang kid. 
D)  rebound kid.

Question 15

How might Charlene's lifestyle and spending habits differ from Qin Yao's? Charlene lives in a middle-class household in Toronto,Canada,and Qin Yao lives in a middle-class household in Shanghai,China.

Accepted Answer

In China,an economic boom is rapidly cre

Question 16

A good definition of an extended family unit is ________ living together.

Accepted Answer

A)  two parents and at least one child 
B)  two parents and a grandparent 
C)  two generations of a family plus one renter 
D)  three generations of a family 
A)  two parents and at least one child 
B)  two parents and a grandparent 
C)  two generations of a family plus one renter 
D)  three generations of a family

Question 17

Because consumer beliefs about what the future holds is such an important determinant of how much they will pump into the economy when making discretionary purchases,many companies take forecasts about intended spending seriously (e.g.,"Do you plan to buy [a car] in the next year?")and have surveys conducted to measure:

Accepted Answer

A)  consumer confidence. 
B)  economic health. 
C)  consumer purchase behaviour. 
D)  discretionary spending. 
A)  consumer confidence. 
B)  economic health. 
C)  consumer purchase behaviour. 
D)  discretionary spending.

Question 18

The Bartons threw a massive birthday party for their youngest daughter.They decorated the event like a carnival,hired a clown,had a huge balloon drop,and even brought in an elephant for three hours.The Bartons' behaviour is an example of:

Accepted Answer

A)  affluenza 
B)  trickle down theory 
C)  conspicuous consumption 
D)  conspicuous waste 
A)  affluenza 
B)  trickle down theory 
C)  conspicuous consumption 
D)  conspicuous waste

Question 19

What is discretionary income?

Accepted Answer

Discretionary income is the money availa

Question 20

Which field of research is concerned with the human side of economic decisions?

Accepted Answer

A)  expectancy theory 
B)  behavioural economics 
C)  buyer behaviour 
D)  consumer economics 
A)  expectancy theory 
B)  behavioural economics 
C)  buyer behaviour 
D)  consumer economics

Is there a universal social class concept?

In 2006,according to Statistics Canada,what approximate percentage of Canadians had some university education?

Nike has profited from what change in China's social system?

A census family is defined as any household of individuals living together.

Measuring social class within marketing research has been hampered by a major limitation of the available measures.Most social class instruments are ________.

Many 20-somethings have rebelled against their more affluent parents by mocking wealth with such clothing as shredded jeans,boxy cars,and understated makeup.These are examples of what is called a modern potlatch.

Family size depends on all of the following factors except for ________.

Miriam comes from a background of old money.How might this affect her spending habits compared to her friend Harry who has recently done well?

One problem in assigning people to a social class is status inconsistency.For example,consumers who earn at least 15 percent less than the median for their class must often make certain sacrifices to maintain the appearance of living up to class expectations.They are said to be:

If you were going to construct a questionnaire to determine "consumer confidence," you might be advised to ask all of the following questions except ________.

Albert hates spending money on anything because he hates the experience of spending money.Doreen,his wife,complains he is a "spendthrift." Is she right? Explain.

The millions of consumers around the world who can now afford higher quality products are referred to as belonging to the ________.

Which sector of the population is largely responsible for fuelling Japan's luxury-goods spending?

Freddie,who is 32 years old,had been working in Kanata for many years.Like many other techies,he has just been laid off and has returned to his parents' home in BC.He can be termed:

How might Charlene's lifestyle and spending habits differ from Qin Yao's? Charlene lives in a middle-class household in Toronto,Canada,and Qin Yao lives in a middle-class household in Shanghai,China.

A good definition of an extended family unit is ________ living together.

The Bartons threw a massive birthday party for their youngest daughter.They decorated the event like a carnival,hired a clown,had a huge balloon drop,and even brought in an elephant for three hours.The Bartons' behaviour is an example of:

What is discretionary income?

Which field of research is concerned with the human side of economic decisions?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 12: Income, Social Class, and Family Structure

Is there a universal social class concept?

In 2006,according to Statistics Canada,what approximate percentage of Canadians had some university education?

Nike has profited from what change in China's social system?

A census family is defined as any household of individuals living together.

Measuring social class within marketing research has been hampered by a major limitation of the available measures.Most social class instruments are ________.

Many 20-somethings have rebelled against their more affluent parents by mocking wealth with such clothing as shredded jeans,boxy cars,and understated makeup.These are examples of what is called a modern potlatch.

Family size depends on all of the following factors except for ________.

Miriam comes from a background of old money.How might this affect her spending habits compared to her friend Harry who has recently done well?

One problem in assigning people to a social class is status inconsistency.For example,consumers who earn at least 15 percent less than the median for their class must often make certain sacrifices to maintain the appearance of living up to class expectations.They are said to be:

If you were going to construct a questionnaire to determine "consumer confidence," you might be advised to ask all of the following questions except ________.

Albert hates spending money on anything because he hates the experience of spending money.Doreen,his wife,complains he is a "spendthrift." Is she right? Explain.

The millions of consumers around the world who can now afford higher quality products are referred to as belonging to the ________.

Which sector of the population is largely responsible for fuelling Japan's luxury-goods spending?

Freddie,who is 32 years old,had been working in Kanata for many years.Like many other techies,he has just been laid off and has returned to his parents' home in BC.He can be termed:

How might Charlene's lifestyle and spending habits differ from Qin Yao's? Charlene lives in a middle-class household in Toronto,Canada,and Qin Yao lives in a middle-class household in Shanghai,China.

A good definition of an extended family unit is ________ living together.

The Bartons threw a massive birthday party for their youngest daughter.They decorated the event like a carnival,hired a clown,had a huge balloon drop,and even brought in an elephant for three hours.The Bartons' behaviour is an example of:

What is discretionary income?

Which field of research is concerned with the human side of economic decisions?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters