Exam 12: Income, Social Class, and Family Structure

Katrina,a new recruit for Maple Leaf Foods,is promoted very quickly over longer-term employees,and is given a parking space with the company vice presidents.This is an example of:

The reason that people with more money tend to be happier than those with less money is because:

In predicting demand for specific product categories over time,the usefulness of the family life cycle has been limited because it failed to take into account all of the following,EXCEPT:

What does the family life cycle (FLC)concept intend to do?

Although members of a particular social group carry the same identity of membership,some members are better off,better liked or respected,and have more authority or power than others.The group exhibits:

The family life cycle combines trends in income and family composition with the changes these demands place upon this income.

Because a person's occupation tends to be strongly linked to his or her use of leisure time,allocation of family resources,political orientation,and so on,this variable is often considered to be the single best indicator of social class.

How does social class relate to consumer behaviour in China?

Consumer demand for goods and services depends on:

Ellen was asked to fill in a questionnaire.She described herself as having the most "modern" sex-role attitudes,as more likely to engage in exercise,and as consuming more alcohol than people in other age groups.Which of the family life cycle categories would Ellen best fit?

When Otis visited Toronto he watched CNN on TV in his hotel,and went to the ROM and to hear the symphony orchestra.Most likely he belongs to:

People for whom productive work is taboo were termed the leisure class by Veblen.

Harry's Health Foods in Montreal markets juices,yogurt,and fruit.Their best target market would most likely be:

Describe the concepts of social stratification and how it relates to achieved and ascribed status.

John is 28 and still lives at home.Which best describes his situation?

Research by UK firm M&C Saatchi identified eight consumer segments showing different attitudes and behaviours towards spending and saving money.In an economic downturn scenario,which segment tried to sacrifice purchases in some categories to buy things in others?

Yoandra is one of those people who have to look after their children but also have an aging parent to support.Such people are often called:

Compare achieved and ascribed status with an example.

Universally,people develop a ________ whereby they are ranked in terms of their relative standing in society.

Explain the term social class and how it affects people.