Exam 7: Routine Messages

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The email signoff is often a primary influence on how a reader emotionally perceives an email.

(True/False)
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What is a reference line in a routine message?

(Multiple Choice)
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Which of the following is NOT a purpose of a news release?

(Multiple Choice)
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The standard format for letters is known as _________ format.

(Short Answer)
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Which of the following e-mail signoffs is most likely to promote a positive, professional tone, especially if you do not know the recipient well?

(Multiple Choice)
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A(n) _______________ is a routine message that along with another document, and that introduces or explains what this other document is.

(Short Answer)
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Written confirmations of oral conversations are considered a duplication of effort and, therefore, are rarely used in a business setting.

(True/False)
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Why is it a bad idea for an organization to release fake tweets?

(Essay)
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Which of the following is LEAST likely to be a purpose in an informative or positive message?

(Multiple Choice)
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Professional etiquette is unimportant in texting and instant messaging because everyone knows they're so informal.

(True/False)
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Which of the following is NOT true of e-mail etiquette?

(Multiple Choice)
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Which of the following is NOT a characteristic of a strong confirmation message?

(Multiple Choice)
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Routine requests should provide background detail first, and build up to the actual request at the end of the document.

(True/False)
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According to Ruth King, there are four key words and phrases to avoid when handling customer complaints.Name three of them and explain either why they are a problem, or what you could say instead.

(Essay)
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Which of the following should you NOT include in a voice-mail message?

(Multiple Choice)
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You are writing to a physician named Mary Lee Janson.You've met her once in person and talk to her frequently on the phone.You have always addressed her as "Dr.Janson," but you know that she likes her close friends to call her "Mary Lee." In your letter to her, which salutation should you use?

(Multiple Choice)
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List and explain at least three guidelines for creating a successful electronic newsletter that customers will welcome, and explain why these guideline promote success.

(Essay)
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Routine messages should present any negatives as positively as possible, while still being clear about the negative.

(True/False)
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___________ is a kind of e-mail scam that is based on the fact that the fraudulent e-mail appears to come from a legitimate source.

(Short Answer)
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Briefly explain what a goodwill ending is and indicate the type of subject matter it should contain.

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