Question 1

Which of the following is a useful strategy for creating a successful electronic newsletter?

Accepted Answer

A) Be entertaining-include humorous anecdotes, popular internet memes, etc. 
B) Be comprehensive-create long newsletters rather than short ones, so that each newsletter speaks to as many readers as possible. 
C) Be consistent-set up a regular delivery schedule for the newsletter, and stick to it. 
D) Be artistic-make generous use of videos and multimedia. 
A) Be entertaining-include humorous anecdotes, popular internet memes, etc. 
B) Be comprehensive-create long newsletters rather than short ones, so that each newsletter speaks to as many readers as possible. 
C) Be consistent-set up a regular delivery schedule for the newsletter, and stick to it. 
D) Be artistic-make generous use of videos and multimedia.

Question 2

A(n) _____ line tells what the letter is about; a(n) _____ line refers the reader to the number used on previous correspondence or the order (or invoice number) that this letter is about.

Accepted Answer

The answer of A(n) _____ line tells what the letter...

Question 3

Memos and e-mails follow similar format and structure.

Accepted Answer

A) True 
 B)False

Question 4

In which of the following situations is it LEAST necessary to include reader benefits in an informative message?

Accepted Answer

A) When you are presenting policies 
B) When you want to shape the reader's attitude toward the information or toward your organization 
C) When the benefits are extremely obvious 
D) When some of the benefits may not be obvious to the reader 
A) When you are presenting policies 
B) When you want to shape the reader's attitude toward the information or toward your organization 
C) When the benefits are extremely obvious 
D) When some of the benefits may not be obvious to the reader

Question 5

Even if you call someone by his or her first name in person, letter format requires that you use a courtesy title and the reader's last name in the salutation.

Accepted Answer

A) True 
 B)False

Question 6

You need to send to Ms.Clark and Ms.Jones copies of a letter addressed to Mr.Smith, but you do not wish the other two to know that a copy will be sent to Ms.Jones.What information will your saved copy on file include?

Accepted Answer

A) Encl.: Ms.Clark; cc: Ms.Jones 
B) cc: Ms.Clark 
C) cc: Ms.Clark and Ms.Jones 
D) cc: Ms.Clark; bcc: Ms.Jones 
A) Encl.: Ms.Clark; cc: Ms.Jones 
B) cc: Ms.Clark 
C) cc: Ms.Clark and Ms.Jones 
D) cc: Ms.Clark; bcc: Ms.Jones

Question 7

The use and overuse of e-mails has led to new business risks.List and explain the purpose behind three business remedies that help limit e-mail overuse and abuse, and explain why these remedies are necessary.

Accepted Answer

Answers may include the following:
-Deve

Question 8

Why are subject lines important in routine messages?

Accepted Answer

Answers should discuss the following: A

Question 9

When a letter runs two or more pages, letterhead stationery should be used only for the first page.

Accepted Answer

A) True 
 B)False

Question 10

You have received a memo that has a full signature at the bottom of the page, rather than being initialed next to the name at the top of the memo.What does this probably mean?

Accepted Answer

A) The writer is not aware of proper memo format. 
B) The organization does not use conventional memo format. 
C) The writer is preventing unauthorized information from being added to the memo. 
D) The writer thinks that a full signature looks better than initials. 
A) The writer is not aware of proper memo format. 
B) The organization does not use conventional memo format. 
C) The writer is preventing unauthorized information from being added to the memo. 
D) The writer thinks that a full signature looks better than initials.

Question 11

Subject lines should usually be complete sentences.

Accepted Answer

A) True 
 B)False

Question 12

_____ are other documents that accompany a letter.

Accepted Answer

The answer of _____ are other documents that accompany a...

Question 13

Document format tells your reader how caring, careful, and professional the writer is.

Accepted Answer

A) True 
 B)False

Question 14

With better filters and increased security, spam is actually on the decline across the world.

Accepted Answer

A) True 
 B)False

Question 15

A(n) _____________ often complements a fact sheet, and is often sent by an organization to the media to make an announcement, with the goal of also making the announcement newsworthy.

Accepted Answer

The answer of A(n) _____________ often complements a fact sheet,...

Question 16

Which of the following would be the BEST strategy to follow in the opening paragraph of a letter to clients announcing expanded hours?

Accepted Answer

A) Explain that the results of a recent survey indicate that a lot of people are unhappy with the current hours. 
B) State what the new hours will be and when they go into effect. 
C) Apologize for still being closed on holidays. 
D) Explain how the expanded hours will affect clients. 
A) Explain that the results of a recent survey indicate that a lot of people are unhappy with the current hours. 
B) State what the new hours will be and when they go into effect. 
C) Apologize for still being closed on holidays. 
D) Explain how the expanded hours will affect clients.

Question 17

Transmittals do not have more than one purpose.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements gives the BEST advice for how the standard pattern for routine messages should be applied?

Accepted Answer

A) Always use all five elements of the basic pattern, and present them in the order they are given in the pattern. 
B) Present each element in a separate paragraph of its own. 
C) Never go over one page when using this pattern, whether writing a memo or a letter. 
D) Understand the rationale behind the pattern so that you can modify it when needed. 
A) Always use all five elements of the basic pattern, and present them in the order they are given in the pattern. 
B) Present each element in a separate paragraph of its own. 
C) Never go over one page when using this pattern, whether writing a memo or a letter. 
D) Understand the rationale behind the pattern so that you can modify it when needed.

Question 19

The _____ is the greeting at the beginning of the letter.

Accepted Answer

The answer of The _____ is the greeting at the...

Question 20

Reader benefits should be included in all informative messages.

Accepted Answer

A) True 
 B)False

Which of the following is a useful strategy for creating a successful electronic newsletter?

A(n) _ line tells what the letter is about; a(n) _ line refers the reader to the number used on previous correspondence or the order (or invoice number) that this letter is about.

Memos and e-mails follow similar format and structure.

In which of the following situations is it LEAST necessary to include reader benefits in an informative message?

Even if you call someone by his or her first name in person, letter format requires that you use a courtesy title and the reader's last name in the salutation.

You need to send to Ms.Clark and Ms.Jones copies of a letter addressed to Mr.Smith, but you do not wish the other two to know that a copy will be sent to Ms.Jones.What information will your saved copy on file include?

The use and overuse of e-mails has led to new business risks.List and explain the purpose behind three business remedies that help limit e-mail overuse and abuse, and explain why these remedies are necessary.

Why are subject lines important in routine messages?

When a letter runs two or more pages, letterhead stationery should be used only for the first page.

You have received a memo that has a full signature at the bottom of the page, rather than being initialed next to the name at the top of the memo.What does this probably mean?

Subject lines should usually be complete sentences.

_____ are other documents that accompany a letter.

Document format tells your reader how caring, careful, and professional the writer is.

With better filters and increased security, spam is actually on the decline across the world.

A(n) _____________ often complements a fact sheet, and is often sent by an organization to the media to make an announcement, with the goal of also making the announcement newsworthy.

Which of the following would be the BEST strategy to follow in the opening paragraph of a letter to clients announcing expanded hours?

Transmittals do not have more than one purpose.

Which of the following statements gives the BEST advice for how the standard pattern for routine messages should be applied?

The _____ is the greeting at the beginning of the letter.

Reader benefits should be included in all informative messages.

Communicating in a Changing Business World

Adapting to Audiences

Planning, Composing, and Revising

Designing Documents, Slides, and Screens

Communicating Across Cultures

Working and Writing in Teams

Negative Messages

Persuasive and Sales Messages

Planning, Researching, and Documenting Reports

Writing Proposals and Reports

Making Oral Presentations

Employment Communications

Filters

Exam 7: Routine Messages

Which of the following is a useful strategy for creating a successful electronic newsletter?

A(n) _____ line tells what the letter is about; a(n) _____ line refers the reader to the number used on previous correspondence or the order (or invoice number) that this letter is about.

Memos and e-mails follow similar format and structure.

In which of the following situations is it LEAST necessary to include reader benefits in an informative message?

Even if you call someone by his or her first name in person, letter format requires that you use a courtesy title and the reader's last name in the salutation.

You need to send to Ms.Clark and Ms.Jones copies of a letter addressed to Mr.Smith, but you do not wish the other two to know that a copy will be sent to Ms.Jones.What information will your saved copy on file include?

The use and overuse of e-mails has led to new business risks.List and explain the purpose behind three business remedies that help limit e-mail overuse and abuse, and explain why these remedies are necessary.

Why are subject lines important in routine messages?

When a letter runs two or more pages, letterhead stationery should be used only for the first page.

You have received a memo that has a full signature at the bottom of the page, rather than being initialed next to the name at the top of the memo.What does this probably mean?

Subject lines should usually be complete sentences.

_____ are other documents that accompany a letter.

Document format tells your reader how caring, careful, and professional the writer is.

With better filters and increased security, spam is actually on the decline across the world.

A(n) _____________ often complements a fact sheet, and is often sent by an organization to the media to make an announcement, with the goal of also making the announcement newsworthy.

Which of the following would be the BEST strategy to follow in the opening paragraph of a letter to clients announcing expanded hours?

Transmittals do not have more than one purpose.

Which of the following statements gives the BEST advice for how the standard pattern for routine messages should be applied?

The _____ is the greeting at the beginning of the letter.

Reader benefits should be included in all informative messages.

Communicating in a Changing Business World

Adapting to Audiences

Planning, Composing, and Revising

Designing Documents, Slides, and Screens

Communicating Across Cultures

Working and Writing in Teams

Negative Messages

Persuasive and Sales Messages

Planning, Researching, and Documenting Reports

Writing Proposals and Reports

Making Oral Presentations

Employment Communications

Filters

A(n) _ line tells what the letter is about; a(n) _ line refers the reader to the number used on previous correspondence or the order (or invoice number) that this letter is about.