Question 1

Oral messages answer questions, cause conflicts, and build consensus.

Accepted Answer

A) True 
 B)False

Question 2

"This estimate makes no allowance for inflation." The sentence is an example of:

Accepted Answer

A) A reader benefit. 
B) Positive emphasis. 
C) A passive description. 
D) An impersonal expression. 
A) A reader benefit. 
B) Positive emphasis. 
C) A passive description. 
D) An impersonal expression.

Question 3

Which of the following is an example of a psychographic characteristic?

Accepted Answer

A) Income level 
B) Race 
C) Lifestyle 
D) Religion 
A) Income level 
B) Race 
C) Lifestyle 
D) Religion

Question 4

Reader benefits that aren't phrased using ______________ will sound selfish and won't be as effective as they could be.

Accepted Answer

you-attitu

Question 5

For most readers, legal words and phrases have positive connotations.

Accepted Answer

A) True 
 B)False

Question 6

Why do readers tend to dislike it when writers discuss emotions in their documents?

Accepted Answer

Answers should discuss how emp

Question 7

Which of the following is NOT a criterion for good reader benefits?

Accepted Answer

A) Based only on extrinsic motivators 
B) Adapted to the audience 
C) Phrased in you-attitude 
D) Explained in adequate detail 
A) Based only on extrinsic motivators 
B) Adapted to the audience 
C) Phrased in you-attitude 
D) Explained in adequate detail

Question 8

Which of the following is sexist?

Accepted Answer

A) "Our team leaders are Clarke Betz, Brian Earley, and Carole Wagner." 
B) "Our new sales reps are Mr.Betz, Mr.Earley, and Ms.Wagner." 
C) "Our new sales reps are Mr.Betz, Mr.Earley, and Carole." 
D) "Our new sales reps are Clarke, Brian, and Carole." 
A) "Our team leaders are Clarke Betz, Brian Earley, and Carole Wagner." 
B) "Our new sales reps are Mr.Betz, Mr.Earley, and Ms.Wagner." 
C) "Our new sales reps are Mr.Betz, Mr.Earley, and Carole." 
D) "Our new sales reps are Clarke, Brian, and Carole."

Question 9

You are sending a large factory 2,500 widgets that have been on back order.This factory buys from your supply house several times a month.In your letter that tells when the widgets will arrive, the BEST way to refer to the widgets would be

Accepted Answer

A) "your order." 
B) "your widgets." 
C) "your invoice #678." 
D) "your invoice dated December 9." 
A) "your order." 
B) "your widgets." 
C) "your invoice #678." 
D) "your invoice dated December 9."

Question 10

Reader benefits are advantages that the reader gets by:

Accepted Answer

A) Using other services 
B) Adopting their own ideas 
C) Not buying the products 
D) Following the policies 
A) Using other services 
B) Adopting their own ideas 
C) Not buying the products 
D) Following the policies

Question 11

"You will be sorry to hear that you can't receive a Home Beautiful credit card until you are 18 years old." Indicate the option that both correctly evaluates the sentence and correctly explains the reason for the evaluation.

Accepted Answer

A) Good you-attitude because it begins with the word "you." 
B) Lacks you-attitude because it talks about the reader's feelings. 
C) Lacks you-attitude because it does not thank the reader for shopping at Home Beautiful. 
D) Good you-attitude because it focuses on what the reader will (or won't) receive. 
A) Good you-attitude because it begins with the word "you." 
B) Lacks you-attitude because it talks about the reader's feelings. 
C) Lacks you-attitude because it does not thank the reader for shopping at Home Beautiful. 
D) Good you-attitude because it focuses on what the reader will (or won't) receive.

Question 12

When you know your audience does not like your organization, your position, or you personally, which of the following should you NOT do?

Accepted Answer

A) Develop logic and reader benefits fully 
B) Use positive emphasis 
C) Avoid condescending phrases 
D) Emphasize the common ground you have with your audience 
A) Develop logic and reader benefits fully 
B) Use positive emphasis 
C) Avoid condescending phrases 
D) Emphasize the common ground you have with your audience

Question 13

"I was sorry to hear about your mother's death." Indicate the option that both correctly evaluates the sentence and correctly explains the reason for the evaluation.

Accepted Answer

A) Lacks you-attitude because it begins with the word "I." 
B) Lacks you-attitude because it talks about the writer's emotion. 
C) Good you-attitude because it offers sympathy. 
D) Good you-attitude because it focuses on the writer's emotions. 
A) Lacks you-attitude because it begins with the word "I." 
B) Lacks you-attitude because it talks about the writer's emotion. 
C) Good you-attitude because it offers sympathy. 
D) Good you-attitude because it focuses on the writer's emotions.

Question 14

_____ is a non-sexist courtesy title for women.

Accepted Answer

The answer of _____ is a non-sexist courtesy title for...

Question 15

The courtesy title Ms.is particularly useful when you do not know a woman's marital status.

Accepted Answer

A) True 
 B)False

Question 16

Choose the alternative that indicates the characteristic of good business writing that is missing, if any, in the following sentence."You can see any theatre productions free by showing your student ID card at the door."

Accepted Answer

A) You-attitude 
B) Positive emphasis 
C) Bias-free language 
D) The original sentence is acceptable. 
A) You-attitude 
B) Positive emphasis 
C) Bias-free language 
D) The original sentence is acceptable.

Question 17

The reader benefits in persuasive messages give reasons to act and help overcome reader resistance.

Accepted Answer

A) True 
 B)False

Question 18

List three techniques that you can use to instill a sense of solidarity in a reader.Explain why your choices will be effective.

Accepted Answer

Answers include the following: using a v

Question 19

Identify the six questions that provide a framework for audience analysis.For each question, provide one example of how it might influence a writer's decisions.

Accepted Answer

Answers are as follows: How will the aud

Question 20

An anecdote that reminds the reader of what you share needs to be ________ in order to avoid seeming like a lecture.

Accepted Answer

The answer of An anecdote that reminds the reader of...

Oral messages answer questions, cause conflicts, and build consensus.

"This estimate makes no allowance for inflation." The sentence is an example of:

Which of the following is an example of a psychographic characteristic?

Reader benefits that aren't phrased using ______________ will sound selfish and won't be as effective as they could be.

For most readers, legal words and phrases have positive connotations.

Why do readers tend to dislike it when writers discuss emotions in their documents?

Which of the following is NOT a criterion for good reader benefits?

Which of the following is sexist?

You are sending a large factory 2,500 widgets that have been on back order.This factory buys from your supply house several times a month.In your letter that tells when the widgets will arrive, the BEST way to refer to the widgets would be

Reader benefits are advantages that the reader gets by:

"You will be sorry to hear that you can't receive a Home Beautiful credit card until you are 18 years old." Indicate the option that both correctly evaluates the sentence and correctly explains the reason for the evaluation.

When you know your audience does not like your organization, your position, or you personally, which of the following should you NOT do?

"I was sorry to hear about your mother's death." Indicate the option that both correctly evaluates the sentence and correctly explains the reason for the evaluation.

_____ is a non-sexist courtesy title for women.

The courtesy title Ms.is particularly useful when you do not know a woman's marital status.

Choose the alternative that indicates the characteristic of good business writing that is missing, if any, in the following sentence."You can see any theatre productions free by showing your student ID card at the door."

The reader benefits in persuasive messages give reasons to act and help overcome reader resistance.

List three techniques that you can use to instill a sense of solidarity in a reader.Explain why your choices will be effective.

Identify the six questions that provide a framework for audience analysis.For each question, provide one example of how it might influence a writer's decisions.

An anecdote that reminds the reader of what you share needs to be ________ in order to avoid seeming like a lecture.

Communicating in a Changing Business World

Planning, Composing, and Revising

Designing Documents, Slides, and Screens

Communicating Across Cultures

Working and Writing in Teams

Routine Messages

Negative Messages

Persuasive and Sales Messages

Planning, Researching, and Documenting Reports

Writing Proposals and Reports

Making Oral Presentations

Employment Communications

Filters

Exam 2: Adapting to Audiences

Oral messages answer questions, cause conflicts, and build consensus.

"This estimate makes no allowance for inflation." The sentence is an example of:

Which of the following is an example of a psychographic characteristic?

Reader benefits that aren't phrased using ______________ will sound selfish and won't be as effective as they could be.

For most readers, legal words and phrases have positive connotations.

Why do readers tend to dislike it when writers discuss emotions in their documents?

Which of the following is NOT a criterion for good reader benefits?

Which of the following is sexist?

You are sending a large factory 2,500 widgets that have been on back order.This factory buys from your supply house several times a month.In your letter that tells when the widgets will arrive, the BEST way to refer to the widgets would be

Reader benefits are advantages that the reader gets by:

"You will be sorry to hear that you can't receive a Home Beautiful credit card until you are 18 years old." Indicate the option that both correctly evaluates the sentence and correctly explains the reason for the evaluation.

When you know your audience does not like your organization, your position, or you personally, which of the following should you NOT do?

"I was sorry to hear about your mother's death." Indicate the option that both correctly evaluates the sentence and correctly explains the reason for the evaluation.

_____ is a non-sexist courtesy title for women.

The courtesy title Ms.is particularly useful when you do not know a woman's marital status.

Choose the alternative that indicates the characteristic of good business writing that is missing, if any, in the following sentence."You can see any theatre productions free by showing your student ID card at the door."

The reader benefits in persuasive messages give reasons to act and help overcome reader resistance.

List three techniques that you can use to instill a sense of solidarity in a reader.Explain why your choices will be effective.

Identify the six questions that provide a framework for audience analysis.For each question, provide one example of how it might influence a writer's decisions.

An anecdote that reminds the reader of what you share needs to be ________ in order to avoid seeming like a lecture.

Communicating in a Changing Business World

Planning, Composing, and Revising

Designing Documents, Slides, and Screens

Communicating Across Cultures

Working and Writing in Teams

Routine Messages

Negative Messages

Persuasive and Sales Messages

Planning, Researching, and Documenting Reports

Writing Proposals and Reports

Making Oral Presentations

Employment Communications

Filters