Question 1

Who is the initial audience for a message?

Accepted Answer

A) Readers whose needs you need to focus on the most 
B) Readers who decide how to act on your message 
C) Readers who have the power to stop your message from reaching others 
D) Readers who are the first ones to get your message 
A) Readers whose needs you need to focus on the most 
B) Readers who decide how to act on your message 
C) Readers who have the power to stop your message from reaching others 
D) Readers who are the first ones to get your message

Question 2

Admitting that your solution isn't perfect can be productive.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is an example of a demographic characteristic?

Accepted Answer

A) Goals 
B) Writing style 
C) Personal interests 
D) Education level 
A) Goals 
B) Writing style 
C) Personal interests 
D) Education level

Question 4

If you must deliver bad news, it is best to cover all aspects of the situation within the same document, so that your reader understands all of them at once.

Accepted Answer

A) True 
 B)False

Question 5

List three techniques to use when the reader will use your document outside an office, and explain why these techniques are important.

Accepted Answer

Answers include the following:

Question 6

Research shows that most employees are motivated primarily by extrinsic motivators.

Accepted Answer

A) True 
 B)False

Question 7

Avoid the use of "I" in e-mail messages.

Accepted Answer

A) True 
 B)False

Question 8

_____ motivators come automatically from using a product or doing something; _____ motivators are "added on."

Accepted Answer

Intrinsic;

Question 9

Courtesy titles must always be used in the salutation of a letter.

Accepted Answer

A) True 
 B)False

Question 10

_____ are words that are not negative in themselves but become negative in context.

Accepted Answer

The answer of _____ are words that are not negative...

Question 11

List three things that are easier to accomplish using a written message than an oral message.Explain why you have chosen these three things.

Accepted Answer

Answers include the following:

Question 12

The primary audience of your document always differs from your initial audience.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following writing strategies is NOT designed to help readers assimilate new information?

Accepted Answer

A) Making a special effort to be clear 
B) Using a vivid anecdote to remind readers of shared experiences 
C) Linking new information to material the reader knows 
D) Testing your document with a member of your audience 
A) Making a special effort to be clear 
B) Using a vivid anecdote to remind readers of shared experiences 
C) Linking new information to material the reader knows 
D) Testing your document with a member of your audience

Question 14

You should expect that both the secondary audience for a message and the watchdog audience may take action based on the message.

Accepted Answer

A) True 
 B)False

Question 15

"We" should never be used in a business situation because it focuses on the writer not the reader, thus making the reader feel excluded.

Accepted Answer

A) True 
 B)False

Question 16

Explain how reader benefits improve both the attitudes and the behaviours of the people you work with and write to.Discuss how reader benefits make it easier for you to accomplish your goals by being appealing to the reader.

Accepted Answer

Answers should discuss how people are mo

Question 17

"We" is MOST likely to include the reader in a:

Accepted Answer

A) Memo announcing the fringe benefits that management is giving to hourly workers. 
B) Memo to members of your own department. 
C) Letter rejecting a job candidate. 
D) Sales letter to a customer. 
A) Memo announcing the fringe benefits that management is giving to hourly workers. 
B) Memo to members of your own department. 
C) Letter rejecting a job candidate. 
D) Sales letter to a customer.

Question 18

Rocco Stebila, a university professor who specializes in business communications, teaches undergraduate classes, supervises graduate students' independent research, helps out each year with orientation for new business students and their families, and occasionally speaks at the local Chamber of Commerce.How many discourse communities Professor Stebila likely participates in?

Accepted Answer

A) Impossible to determine without knowing the communication habits and connections among these groups 
B) Impossible to determine without knowing the shared meanings and identities of the relevant groups 
C) Two, since his university activities form one discourse community and his Chamber of Commerce activities form another 
D) Four, since discourse communities never overlap 
A) Impossible to determine without knowing the communication habits and connections among these groups 
B) Impossible to determine without knowing the shared meanings and identities of the relevant groups 
C) Two, since his university activities form one discourse community and his Chamber of Commerce activities form another 
D) Four, since discourse communities never overlap

Question 19

To fulfill your purposes in any message, you must reach the _____ audience.

Accepted Answer

The answer of To fulfill your purposes in any message,...

Question 20

You-attitude revisions are longer and have more information.

Accepted Answer

A) True 
 B)False

Who is the initial audience for a message?

Admitting that your solution isn't perfect can be productive.

Which of the following is an example of a demographic characteristic?

If you must deliver bad news, it is best to cover all aspects of the situation within the same document, so that your reader understands all of them at once.

List three techniques to use when the reader will use your document outside an office, and explain why these techniques are important.

Research shows that most employees are motivated primarily by extrinsic motivators.

Avoid the use of "I" in e-mail messages.

_ motivators come automatically from using a product or doing something; _ motivators are "added on."

Courtesy titles must always be used in the salutation of a letter.

_____ are words that are not negative in themselves but become negative in context.

List three things that are easier to accomplish using a written message than an oral message.Explain why you have chosen these three things.

The primary audience of your document always differs from your initial audience.

Which of the following writing strategies is NOT designed to help readers assimilate new information?

You should expect that both the secondary audience for a message and the watchdog audience may take action based on the message.

"We" should never be used in a business situation because it focuses on the writer not the reader, thus making the reader feel excluded.

Explain how reader benefits improve both the attitudes and the behaviours of the people you work with and write to.Discuss how reader benefits make it easier for you to accomplish your goals by being appealing to the reader.

"We" is MOST likely to include the reader in a:

To fulfill your purposes in any message, you must reach the _____ audience.

You-attitude revisions are longer and have more information.

Communicating in a Changing Business World

Planning, Composing, and Revising

Designing Documents, Slides, and Screens

Communicating Across Cultures

Working and Writing in Teams

Routine Messages

Negative Messages

Persuasive and Sales Messages

Planning, Researching, and Documenting Reports

Writing Proposals and Reports

Making Oral Presentations

Employment Communications

Filters

Exam 2: Adapting to Audiences

Who is the initial audience for a message?

Admitting that your solution isn't perfect can be productive.

Which of the following is an example of a demographic characteristic?

If you must deliver bad news, it is best to cover all aspects of the situation within the same document, so that your reader understands all of them at once.

List three techniques to use when the reader will use your document outside an office, and explain why these techniques are important.

Research shows that most employees are motivated primarily by extrinsic motivators.

Avoid the use of "I" in e-mail messages.

_____ motivators come automatically from using a product or doing something; _____ motivators are "added on."

Courtesy titles must always be used in the salutation of a letter.

_____ are words that are not negative in themselves but become negative in context.

List three things that are easier to accomplish using a written message than an oral message.Explain why you have chosen these three things.

The primary audience of your document always differs from your initial audience.

Which of the following writing strategies is NOT designed to help readers assimilate new information?

You should expect that both the secondary audience for a message and the watchdog audience may take action based on the message.

"We" should never be used in a business situation because it focuses on the writer not the reader, thus making the reader feel excluded.

Explain how reader benefits improve both the attitudes and the behaviours of the people you work with and write to.Discuss how reader benefits make it easier for you to accomplish your goals by being appealing to the reader.

"We" is MOST likely to include the reader in a:

To fulfill your purposes in any message, you must reach the _____ audience.

You-attitude revisions are longer and have more information.

Communicating in a Changing Business World

Planning, Composing, and Revising

Designing Documents, Slides, and Screens

Communicating Across Cultures

Working and Writing in Teams

Routine Messages

Negative Messages

Persuasive and Sales Messages

Planning, Researching, and Documenting Reports

Writing Proposals and Reports

Making Oral Presentations

Employment Communications

Filters

_ motivators come automatically from using a product or doing something; _ motivators are "added on."