Question 1

Empathy is useful when writing business messages, since it prevents you from thinking everyone sees things the same way you do.

Accepted Answer

A) True 
 B)False

Question 2

_____ language treats all races fairly, avoiding stereotypes of any group.

Accepted Answer

The answer of _____ language treats all races fairly, avoiding...

Question 3

List three guidelines for analyzing an organization's discourse community, and explain why these guidelines are relevant to this analysis.

Accepted Answer

Answers include the following:

Question 4

A discourse community can span an entire organization.

Accepted Answer

A) True 
 B)False

Question 5

A gym is advertising with the following statement: "Sign up today for a happier tomorrow!" Which option correctly evaluates this statement?

Accepted Answer

A) It is likely to be successful because it is catchy. 
B) It is likely to be successful because it uses you-attitude. 
C) It is unlikely to be successful because its reader benefits are not logical. 
D) It is unlikely to be successful because its reader benefits ignore you-attitude. 
A) It is likely to be successful because it is catchy. 
B) It is likely to be successful because it uses you-attitude. 
C) It is unlikely to be successful because its reader benefits are not logical. 
D) It is unlikely to be successful because its reader benefits ignore you-attitude.

Question 6

The benefits or advantages that the reader gets by using your services, buying your products, following your policies, or adopting your ideas are called ____.

Accepted Answer

The answer of The benefits or advantages that the reader...

Question 7

Why is it important for reader benefits to be phrased in you-attitude?

Accepted Answer

Answers should emphasize the f

Question 8

A _____ is a group of people who share assumptions about what channels, formats, and styles to use for communication, what topics to discuss and how to discuss them, and what constitutes evidence.

Accepted Answer

The answer of A _____ is a group of people...

Question 9

Choose the option that indicates what's missing, if anything, in the following sentence."We at the Department of English are happy to give you this scholarship cheque for $1,000."

Accepted Answer

A) You-attitude 
B) Positive emphasis 
C) Bias-free language 
D) The original sentence is acceptable. 
A) You-attitude 
B) Positive emphasis 
C) Bias-free language 
D) The original sentence is acceptable.

Question 10

List three strategies for addressing a reader who sees your message as unimportant.Explain why these strategies will likely be successful.

Accepted Answer

Answers include the following: using a s

Question 11

You have to write to the workers' union in your capacity as a manager to attempt to persuade the union members to accept a wage freeze so that the company can save money.You know that the union members dislike the management and that the current union leader you have to write to especially dislikes you.Which technique is LEAST likely to persuade your audience?

Accepted Answer

A) Develop logic and reader benefits fully. 
B) Admit the flaws of your solution, but show that it is the best solution available. 
C) Use a direct "no-nonsense" tone. 
D) Respond to the specific objections you anticipate from your audience. 
A) Develop logic and reader benefits fully. 
B) Admit the flaws of your solution, but show that it is the best solution available. 
C) Use a direct "no-nonsense" tone. 
D) Respond to the specific objections you anticipate from your audience.

Question 12

The sentence "He is a gifted and compassionate Aboriginal physician" is racist because:

Accepted Answer

A) Aboriginal peoples would rather be called "First Nations." 
B) it does not indicate the physician's medical speciality. 
C) it implies that the writer does not expect an Aboriginal physician to have positive qualities. 
D) there used to be barriers that prevented Aboriginal peoples from becoming physicians. 
A) Aboriginal peoples would rather be called "First Nations." 
B) it does not indicate the physician's medical speciality. 
C) it implies that the writer does not expect an Aboriginal physician to have positive qualities. 
D) there used to be barriers that prevented Aboriginal peoples from becoming physicians.

Question 13

An organization never contains more than one discourse community.

Accepted Answer

A) True 
 B)False

Question 14

If a message is directed at others within your organization, you can safely assume that they have a great deal of prior knowledge about your topic, and do not need lengthy explanations.

Accepted Answer

A) True 
 B)False

Empathy is useful when writing business messages, since it prevents you from thinking everyone sees things the same way you do.

_____ language treats all races fairly, avoiding stereotypes of any group.

List three guidelines for analyzing an organization's discourse community, and explain why these guidelines are relevant to this analysis.

A discourse community can span an entire organization.

A gym is advertising with the following statement: "Sign up today for a happier tomorrow!" Which option correctly evaluates this statement?

The benefits or advantages that the reader gets by using your services, buying your products, following your policies, or adopting your ideas are called ____.

Why is it important for reader benefits to be phrased in you-attitude?

A _____ is a group of people who share assumptions about what channels, formats, and styles to use for communication, what topics to discuss and how to discuss them, and what constitutes evidence.

Choose the option that indicates what's missing, if anything, in the following sentence."We at the Department of English are happy to give you this scholarship cheque for $1,000."

List three strategies for addressing a reader who sees your message as unimportant.Explain why these strategies will likely be successful.

The sentence "He is a gifted and compassionate Aboriginal physician" is racist because:

An organization never contains more than one discourse community.

If a message is directed at others within your organization, you can safely assume that they have a great deal of prior knowledge about your topic, and do not need lengthy explanations.

Communicating in a Changing Business World

Planning, Composing, and Revising

Designing Documents, Slides, and Screens

Communicating Across Cultures

Working and Writing in Teams

Routine Messages

Negative Messages

Persuasive and Sales Messages

Planning, Researching, and Documenting Reports

Writing Proposals and Reports

Making Oral Presentations

Employment Communications

Filters

Exam 2: Adapting to Audiences

Empathy is useful when writing business messages, since it prevents you from thinking everyone sees things the same way you do.

_____ language treats all races fairly, avoiding stereotypes of any group.

List three guidelines for analyzing an organization's discourse community, and explain why these guidelines are relevant to this analysis.

A discourse community can span an entire organization.

A gym is advertising with the following statement: "Sign up today for a happier tomorrow!" Which option correctly evaluates this statement?

The benefits or advantages that the reader gets by using your services, buying your products, following your policies, or adopting your ideas are called ____.

Why is it important for reader benefits to be phrased in you-attitude?

A _____ is a group of people who share assumptions about what channels, formats, and styles to use for communication, what topics to discuss and how to discuss them, and what constitutes evidence.

Choose the option that indicates what's missing, if anything, in the following sentence."We at the Department of English are happy to give you this scholarship cheque for $1,000."

List three strategies for addressing a reader who sees your message as unimportant.Explain why these strategies will likely be successful.

The sentence "He is a gifted and compassionate Aboriginal physician" is racist because:

An organization never contains more than one discourse community.

If a message is directed at others within your organization, you can safely assume that they have a great deal of prior knowledge about your topic, and do not need lengthy explanations.

Communicating in a Changing Business World

Planning, Composing, and Revising

Designing Documents, Slides, and Screens

Communicating Across Cultures

Working and Writing in Teams

Routine Messages

Negative Messages

Persuasive and Sales Messages

Planning, Researching, and Documenting Reports

Writing Proposals and Reports

Making Oral Presentations

Employment Communications

Filters