Exam 2: Adapting to Audiences

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An organization's culture can be revealed through non-verbal as well as verbal signals.

(True/False)
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Passive verbs should always be eliminated from business writing.

(True/False)
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"If your suggestion for improving company procedures is accepted, you will receive a monetary award and your picture will be printed in the company newsletter." This sentence is an example of an extrinsic motivator.

(True/False)
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Business writers should use the same professional style in all of their documents.

(True/False)
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Companies need to pay closer attention to building trust, well-being, and social capital, rather than focusing on more traditional understandings of meeting customers' needs.

(True/False)
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Those asked to implement your ideas after they've been approved are classified as the _____ audience.

(Short Answer)
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Which of the following would be the MOST acceptable way to describe a person with a disability?

(Multiple Choice)
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To make a photograph bias-free, all you have to do is include people of different races.

(True/False)
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Which of the following would be considered ageist language?

(Multiple Choice)
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_____ characteristics are qualitative rather than quantitative: values, beliefs, goals, and lifestyles.

(Short Answer)
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Cheryl Berry, M.D., has just been named your company physician.In a press release describing her appointment, you should refer to her as:

(Multiple Choice)
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Where in a message should good news appear?

(Multiple Choice)
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"Your order was shipped today." Indicate the option that both correctly evaluates the sentence and correctly explains the reason for the evaluation.

(Multiple Choice)
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When some of your information is new to the reader, what techniques can you use to present the information effectively? Explain why these techniques will likely be successful.

(Essay)
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Using "people-first language" means:

(Multiple Choice)
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You are responding to a letter from a potential new client named Pat Fox and do not know if "Pat" is a man or a woman.Which of the following is the LEAST acceptable strategy?

(Multiple Choice)
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Language is _____ when it treats all ages fairly.

(Short Answer)
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"We are happy to inform you that you have been chosen to receive a Platinum VISA." Does this sentence have good you-attitude?

(Multiple Choice)
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Identify three situations in which you need to provide more detail and evidence that there will be a reader benefit, even though the logic of your document is sound.Explain why you have chosen these three situations.

(Essay)
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Identify three tactics to try if your readers disagree with what you have to say, and explain why these tactics are effective.

(Essay)
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