Exam 3: Exploratory, Descriptive, and Causal Research Designs

A fixed sample of respondents who are measured repeatedly over time with respect to the same variables is called a(n) ____________________ panel.

A longitudinal study involves a panel, which is a fixed sample of elements.

Which of the following statements about focus groups is FALSE?

Exploratory studies:

A small group of people brought together to discuss a topic of interest to researchers is known as a(n):

The descriptive study:

____________________ is typically concerned with determining the frequency with which something occurs or the relationship between two variables.

The standard test market plays a vital role when

A(n) ____________________ is a statement that specifies how two or more measurable variables are related.

A claimed advantage of the focus group interview is an interaction effect where a comment by one individual often triggers a chain of responses from the other participants. This is known as

In which of the following situations would a discontinuous/omnibus panel be the most appropriate?

Callaway Golf Company conducted a one-time survey of golfers and asked them about their attitudes, preferences and intentions regarding buying custom clubs. This is an example of:

Which of the following statements about dummy tables is FALSE?

General Mills has placed a new cake mix flavor in stores in Midland, TX. The company is promoting the flavor with a coupon offer in the local newspaper. The company would like to see how the flavor sells in Midland before putting it in stores across the US. The company is using:

A literature search is a type of _____.

Focus groups have proven productive for all of the following, EXCEPT:

The management of Green Thumb Lawn Care Service is concerned about their choice of advertising media in the Houston area. They aren't sure if advertising placed in the Houston Chronicle is reaching their target market. A research project is launched with the objective of determining the relationship between newspaper readership and use of Green Thumb's services. What type of research design is most appropriate for this project?

Small groups of individuals brought together simultaneously and guided by a moderator through an unstructured, spontaneous discussion format for the purpose of gaining information through group discussion can be categorized under which type of research design?

Analysis of selected cases refers to:

Which statement best describes the potential uses of descriptive research?