Exam 8: The Manager As a Planner and a Strategist

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SWOT analysis is a planning exercise in which managers identify external environmental strengths and weaknesses.

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A _____ enables managers to make midcourse corrections if environmental changes warrant or to change the thrust of the plan altogether if it no longer seems appropriate?

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In large organizations the functional level of management is also known as the _____ of management.

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Though a company's netbook prices are higher than other netbooks with the same configuration, the company offers features that are exclusive only to its netbooks. The company is following a differentiation strategy.

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Discuss the four qualities of an effective plan as emphasized by Henri Fayol.

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A beverage manufacturer enters the snack food business with the purchase of a popular potato chip company. This is an example of diversification.

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Holding specific individuals or groups responsible for the attainment of corporate, divisional, and functional goals is the last step in implementing strategy.

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To determine an organization's missions and goals, managers must first _____.

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In the Five Forces Model, the _____ that companies compete against one another for customers, the _____ the level of profits is likely to be for that industry.

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A winery decides to manufacture its own bottles instead of purchasing them from a bottle manufacturing company to reduce costs. The winery is employing a forward vertical integration strategy.

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Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson combining a part of their resources to manufacture mobile phones is an example of a(n) _____.

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Cameo Ltd., a record label company, subsequently entered the airline industry to expand business. This example of a record label company entering the airline industry is an example of _____.

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Allowing a foreign organization to take charge of manufacturing and distributing a product in its country or world region in return for a negotiated fee is referred to as:

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A(n) _____ strategy indicates how a division intends to compete against its rivals in an industry.

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Policies, rules, and standard operating procedures (SOPs) are all types of _____ plans.

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When establishing goals, setting a completion time acts as a demotivator.

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Entering a new industry or buying a company in a new industry that is not related in any way to an organization's current businesses or industries is called unrelated diversification.

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Because of the hostile external environment, AKY Consulting treats its multiyear corporate-level plan as a _____ plan in order to maintain flexibility without losing sight of the need to plan for the long term.

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Most electronic goods have the option of changing the operating language. This is done by manufacturers so that the same electronic device can be supplied and marketed around the world. The manufacturers in this case are applying a(n) _____.

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There has been a rapid increase in the percentage of the population of a third-world nation switching to cellular technology in recent years. A major multinational telecommunication services company decides to take advantage of this change and plans to set up an industry in the country with the intention of dominating the country's telecommunication market. This is an example of a _____.

(Multiple Choice)
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