Exam 9: Value Chain Management: Functional Strategies for Competitive Advantage

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Attaining _____ includes all the other methods of achieving competitive advantage.

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The first step in a stage-gate development funnel is to:

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A company with a strong _____ can create a perception of superior value in the minds of its clients by solving client problems and supporting clients after they have purchased its product.

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C

The _____ function plays a crucial role in an organization's value chain by locating customers and then informing and persuading them to buy the company's products.

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An automobile manufacturer redesigning the body of one of its cars to improve its aerodynamics is an example of quantum product innovation.

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Good value chain management requires that marketing managers focus on defining their company's business in terms of the customer needs it is satisfying and not by the type of products it makes.

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Define the two principal types of innovation. What is the main difference between them?

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In a _____, machines are organized so that each operation needed to manufacture a product or process is performed at workstations arranged in a fixed sequence.

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What are the requirements for a cross-functional team to be successful?

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An organization's audit revealed that its customer support system is the least effective department. The customer support system is a major source of the organization's _____ defects.

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A fixed-position layout is used for producing a variety of custom-made products, each tailored to the needs of a different kind of customer.

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The gradual improvement and refinement of existing products over time as existing technologies are perfected is called incremental product innovations.

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Innovation refers to producing goods and services that have attributes-such as design, styling, performance, and reliability-that customers perceive as being superior to those found in competing products.

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To decrease product defects, materials managers must work closely with _____ to improve the quality of the raw materials and obtained parts.

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What is Six Sigma? Describe the similarity as well as the difference between Six Sigma and TQM.

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Which of the following is true about the impact of information systems and the Internet on companies in general?

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Successful implementation of TQM requires substantial cooperation between:

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The goal of Six Sigma is to improve a company's quality to only _____ defects per million by systematically altering the way all the processes involved in value chain activities are performed.

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Product development is the management of the value chain activities involved in bringing new or improved goods and services to the market.

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Which of the following is true about quantum product innovations?

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