Question 1

Touchpoints are the physical parts of a product.

Accepted Answer

A) True 
 B)False

Question 2

Lane Bryant is a women's clothing store specializing in stylish clothing and flattering fits for plus-size women.Which business orientation best describes Lane Bryant's approach?

Accepted Answer

A)  Niche marketing 
B)  One-to-one marketing 
C)  Mass marketing 
D)  Ambush marketing 
E)  Undifferentiated marketing 
A)  Niche marketing 
B)  One-to-one marketing 
C)  Mass marketing 
D)  Ambush marketing 
E)  Undifferentiated marketing

Question 3

Interpretive research seeks to explain the inner meanings associated with specific consumption experiences.

Accepted Answer

A) True 
 B)False

Question 4

Marian Carter takes an aptitude test offered by the career services department at her school to decide on a particular discipline for her majors.The results indicate that she fared better in topics related to human reactions to their environment,human thoughts,feelings,and behaviors.Which of the following disciplines should Marian pursue?

Accepted Answer

A)  Accounting 
B)  Economics 
C)  Anthropology 
D)  Psychology 
E)  Biology 
A)  Accounting 
B)  Economics 
C)  Anthropology 
D)  Psychology 
E)  Biology

Question 5

A(n)_____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.

Accepted Answer

A)  touchpoint 
B)  exchange 
C)  want 
D)  reaction 
E)  attribute 
A)  touchpoint 
B)  exchange 
C)  want 
D)  reaction 
E)  attribute

Question 6

_____ can be thought of as negative results of consumption.

Accepted Answer

A)  Wants 
B)  Exchanges 
C)  Costs 
D)  Benefits 
E)  Stimuli 
A)  Wants 
B)  Exchanges 
C)  Costs 
D)  Benefits 
E)  Stimuli

Question 7

While consumer behavior refers to human thought and action,it is not considered a field of study.

Accepted Answer

A) True 
 B)False

Question 8

Costs are the positive results of consumption.

Accepted Answer

A) True 
 B)False

Question 9

RESTAURANT RESEARCH SCENARIO
Insight Research, a marketing research company, has been hired by a national chain of family restaurants to help them better understand their customers and their preferences. The restaurant chain has several competitors competing for the same customer segments and has experienced sales declines in the past few years. Researchers go "under cover" and pretend to be customers so that they will fit in while they observe the interactions between customers and the wait staff. Subsequently, they write a report of their interpretations of what they experienced personally while pretending to be a customer. They also add in details of what they saw regarding interactions of other customers with each other and with the employees of the restaurant. Some conclusions drawn were that the employees were not especially attentive to the customers and that customers were overheard saying they didn't intend to return. Some researchers also noted that the food was not very good and they saw several customers return orders.
-Refer to Restaurant Research Scenario.Which of the following demographic trends would result in the restaurant experiencing an increase in sales?

Accepted Answer

A)  Rise in households with stay-at-home moms 
B)  Rise in households with two primary income providers 
C)  Decreasing birth rates 
D)  Increasing unemployment rate 
E)  Advances in technology 
A)  Rise in households with stay-at-home moms 
B)  Rise in households with two primary income providers 
C)  Decreasing birth rates 
D)  Increasing unemployment rate 
E)  Advances in technology

Question 10

The final step in the consumption process is exchange.

Accepted Answer

A) True 
 B)False

Question 11

A market orientation means innovation is geared primarily toward making the production process as efficient and economic as possible.

Accepted Answer

A) True 
 B)False

Question 12

Consumer behavior has family roots in anthropology.

Accepted Answer

A) True 
 B)False

Question 13

A market orientation represents a much narrower focus than a strategic orientation that focuses more solely on production.

Accepted Answer

A) True 
 B)False

Question 14

Marketing actions begin with inputs and end when the completed product is ready for sale.

Accepted Answer

A) True 
 B)False

Question 15

Organizations must consider the competitiveness of the marketing environment and the _____,when they try to understand the importance of serving customers well.

Accepted Answer

A)  price charged for the product or service 
B)  income level of customers 
C)  social impact of the product or service 
D)  dependency of the marketer on repeat business 
E)  objectives of the marketer 
A)  price charged for the product or service 
B)  income level of customers 
C)  social impact of the product or service 
D)  dependency of the marketer on repeat business 
E)  objectives of the marketer

Question 16

The phenomenological researcher relies on experimentation to establish causal relationships in the area of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 17

Data generated from qualitative research are considered researcher independent.

Accepted Answer

A) True 
 B)False

Question 18

Juan Chavez is majoring in a discipline that examines the production and consumption of goods and services.Which of the following best describes Juan's major?

Accepted Answer

A)  Economics 
B)  Accounting 
C)  Anthropology 
D)  Psychology 
E)  Production management 
A)  Economics 
B)  Accounting 
C)  Anthropology 
D)  Psychology 
E)  Production management

Question 19

Researchers agree that the interpretive approach is the best approach to study consumer behavior.

Accepted Answer

A) True 
 B)False

Question 20

Niche marketing differs from one-to-one marketing in that niche marketing:

Accepted Answer

A)  offers a unique product to each individual customer. 
B)  treats each customer as a segment of one. 
C)  offers the same basic product to all customers. 
D)  focuses on serving very large segments in which consumers do not have specific desires. 
E)  serves one market segment with particularly unique demand characteristics. 
A)  offers a unique product to each individual customer. 
B)  treats each customer as a segment of one. 
C)  offers the same basic product to all customers. 
D)  focuses on serving very large segments in which consumers do not have specific desires. 
E)  serves one market segment with particularly unique demand characteristics.

Touchpoints are the physical parts of a product.

Lane Bryant is a women's clothing store specializing in stylish clothing and flattering fits for plus-size women.Which business orientation best describes Lane Bryant's approach?

Interpretive research seeks to explain the inner meanings associated with specific consumption experiences.

A(n)_____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.

_____ can be thought of as negative results of consumption.

While consumer behavior refers to human thought and action,it is not considered a field of study.

Costs are the positive results of consumption.

The final step in the consumption process is exchange.

A market orientation means innovation is geared primarily toward making the production process as efficient and economic as possible.

Consumer behavior has family roots in anthropology.

A market orientation represents a much narrower focus than a strategic orientation that focuses more solely on production.

Marketing actions begin with inputs and end when the completed product is ready for sale.

Organizations must consider the competitiveness of the marketing environment and the _____,when they try to understand the importance of serving customers well.

The phenomenological researcher relies on experimentation to establish causal relationships in the area of consumer behavior.

Data generated from qualitative research are considered researcher independent.

Juan Chavez is majoring in a discipline that examines the production and consumption of goods and services.Which of the following best describes Juan's major?

Researchers agree that the interpretive approach is the best approach to study consumer behavior.

Niche marketing differs from one-to-one marketing in that niche marketing:

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 1: What is CB and Why Should I Care?

Touchpoints are the physical parts of a product.

Lane Bryant is a women's clothing store specializing in stylish clothing and flattering fits for plus-size women.Which business orientation best describes Lane Bryant's approach?

Interpretive research seeks to explain the inner meanings associated with specific consumption experiences.

A(n)_____ is a specific desire that spells out a way a consumer can go about addressing a recognized need.

_____ can be thought of as negative results of consumption.

While consumer behavior refers to human thought and action,it is not considered a field of study.

Costs are the positive results of consumption.

The final step in the consumption process is exchange.

A market orientation means innovation is geared primarily toward making the production process as efficient and economic as possible.

Consumer behavior has family roots in anthropology.

A market orientation represents a much narrower focus than a strategic orientation that focuses more solely on production.

Marketing actions begin with inputs and end when the completed product is ready for sale.

Organizations must consider the competitiveness of the marketing environment and the _____,when they try to understand the importance of serving customers well.

The phenomenological researcher relies on experimentation to establish causal relationships in the area of consumer behavior.

Data generated from qualitative research are considered researcher independent.

Juan Chavez is majoring in a discipline that examines the production and consumption of goods and services.Which of the following best describes Juan's major?

Researchers agree that the interpretive approach is the best approach to study consumer behavior.

Niche marketing differs from one-to-one marketing in that niche marketing:

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters