Question 1

Describe the two common interpretative orientations in the study of consumer behavior.

Accepted Answer

The two common interpretative orientatio

Question 2

John Cameron is a psychologist and he analyzes the thoughts,feeling and behaviors that people have as they interact with other people in groups.John is a _____.

Accepted Answer

A)  evolutionary psychologist 
B)  forensic psychologist 
C)  quantitative psychologist 
D)  cognitive psychologist 
E)  social psychologist 
A)  evolutionary psychologist 
B)  forensic psychologist 
C)  quantitative psychologist 
D)  cognitive psychologist 
E)  social psychologist

Question 3

An ethnographic approach to studying consumer behavior often involves analyzing the artifacts associated with consumption.

Accepted Answer

A) True 
 B)False

Question 4

A market researcher focuses on the psychological process,including thoughts,feelings,and behavior that people experience once they realize that they have an unmet need.The human behavior that constitutes this set of value-seeking activities that the researcher is examining is best described as _____.

Accepted Answer

A)  opportunistic behavior 
B)  consumer behavior 
C)  cognitive psychology 
D)  social interaction 
E)  deviant behavior 
A)  opportunistic behavior 
B)  consumer behavior 
C)  cognitive psychology 
D)  social interaction 
E)  deviant behavior

Question 5

Costs involve more that just the price of the product.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements is true of consumer behavior as a field of study?

Accepted Answer

A)  Consumer behavior traces its roots back to the 1700s when the first book in this field was published. 
B)  Consumer behavior shares strong interdisciplianry connections with economics, psychology, and marketing. 
C)  Consumer behavior excludes from its purview the influence of human sciences like psychology and sociology to maintain its scientific nature. 
D)  Consumer behavior allows little scope for conducting original research. 
E)  Consumer behavior uses quantitative research methods like experimentation and correlation exclusively. 
A)  Consumer behavior traces its roots back to the 1700s when the first book in this field was published. 
B)  Consumer behavior shares strong interdisciplianry connections with economics, psychology, and marketing. 
C)  Consumer behavior excludes from its purview the influence of human sciences like psychology and sociology to maintain its scientific nature. 
D)  Consumer behavior allows little scope for conducting original research. 
E)  Consumer behavior uses quantitative research methods like experimentation and correlation exclusively.

Question 7

Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?

Accepted Answer

A)  Product orientation 
B)  Production orientation 
C)  Consumer orientation 
D)  Sales orientation 
E)  Benefit orientation 
A)  Product orientation 
B)  Production orientation 
C)  Consumer orientation 
D)  Sales orientation 
E)  Benefit orientation

Question 8

Discuss the relevant contributions of one other discipline to the study of consumer behavior.

Accepted Answer

Consumer behavior has roots in several o

Question 9

Kim Mathews,a retired school teacher,recently relocated to her old neighborhood.She called the trash collection company of her new neighborhood to enter her address but was dismayed to learn that they charged an extra $10 compared to the other companies in other areas.She complained to the company manager but was told that she had to either pay the bill or dispose the trash on her own.Kim had no other option but to pay the bill.Which of the following is the reason why Kim was treated so poorly by the company?

Accepted Answer

A)  The trash company was dependent on her repeat business. 
B)  The trash company had no other competitors providing this service. 
C)  It was a regulated service funded by the city's authorities. 
D)  The trash company didn't want to serve retired individuals. 
E)  The trash company served only the higher-income households. 
A)  The trash company was dependent on her repeat business. 
B)  The trash company had no other competitors providing this service. 
C)  It was a regulated service funded by the city's authorities. 
D)  The trash company didn't want to serve retired individuals. 
E)  The trash company served only the higher-income households.

Question 10

A product is defined as _____.

Accepted Answer

A)  a potentially valuable bundle of benefits 
B)  the physical effort required in the purchase 
C)  the attributes of an item a customer buys 
D)  the resource allocated toward satisfying a felt need 
E)  the cost associated with buying the physical parts of a product 
A)  a potentially valuable bundle of benefits 
B)  the physical effort required in the purchase 
C)  the attributes of an item a customer buys 
D)  the resource allocated toward satisfying a felt need 
E)  the cost associated with buying the physical parts of a product

Question 11

Mass media and trade organizations are two of the primary stakeholders of a firm.

Accepted Answer

A) True 
 B)False

Question 12

A consumer research study analyzes the factors,such as age,income,and stage of family life cycle,predicting a consumer's likelihood to purchase a 3-D television.Data were collected from 3,000 consumers using a structured questionnaire.Which type of research does this represent?

Accepted Answer

A)  Qualitative 
B)  Interpretive 
C)  Quantitative 
D)  Ethnographic 
E)  Phenomenological 
A)  Qualitative 
B)  Interpretive 
C)  Quantitative 
D)  Ethnographic 
E)  Phenomenological

Question 13

Dana and John are expecting their first child and therefore decide to furnish their baby's nursery. They browse over the Internet,read parents' magazines,look out for advertisements,and visit child-care stores to purchase reasonable and good quality furniture.Their effort to ensure they make the right purchase decisions can be described as a _____ associated with the consumption process.

Accepted Answer

A)  cost 
B)  reaction 
C)  value outcome 
D)  touchpoint 
E)  satisfier 
A)  cost 
B)  reaction 
C)  value outcome 
D)  touchpoint 
E)  satisfier

Question 14

Procter & Gamble sells six different brands of laundry detergent,each with a unique offering for different market segments.Which business orientation does this illustrate?

Accepted Answer

A)  Undifferentiated marketing 
B)  Differentiated marketing 
C)  Direct marketing 
D)  Ambush marketing 
E)  Viral marketing 
A)  Undifferentiated marketing 
B)  Differentiated marketing 
C)  Direct marketing 
D)  Ambush marketing 
E)  Viral marketing

Question 15

Interaction points refer to direct contacts between the firm and a customer.

Accepted Answer

A) True 
 B)False

Question 16

Cognitive psychology differs from social psychology in that cognitive psychology:

Accepted Answer

A)  focuses on the thoughts, feelings, and behaviors that people have as they interact with other people. 
B)  focuses exclusively on group interactions and group behavior. 
C)  applies psychological principles and research methods to the work place in the interest of improving productivity and the quality of work life. 
D)  deals with the intricacies of mental reactions involved in information processing. 
E)  focuses on the psychological development of the human being that takes place throughout life. 
A)  focuses on the thoughts, feelings, and behaviors that people have as they interact with other people. 
B)  focuses exclusively on group interactions and group behavior. 
C)  applies psychological principles and research methods to the work place in the interest of improving productivity and the quality of work life. 
D)  deals with the intricacies of mental reactions involved in information processing. 
E)  focuses on the psychological development of the human being that takes place throughout life.

Question 17

Which of the following is true of the stakeholder marketing orientation?

Accepted Answer

A)  Firms with this type of orientation recognize that more than just the buyer and seller are involved in the marketing process. 
B)  It is a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns. 
C)  It is an organizational culture that embodies the importance of creating value for customers among all employees. 
D)  It stresses solely on the need to monitor and understand competitor actions in the marketplace and the need to communicate information about competitors throughout the organization. 
E)  In this type of orientation, innovation is geared primarily toward making the production process as efficient and economic as possible. 
A)  Firms with this type of orientation recognize that more than just the buyer and seller are involved in the marketing process. 
B)  It is a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns. 
C)  It is an organizational culture that embodies the importance of creating value for customers among all employees. 
D)  It stresses solely on the need to monitor and understand competitor actions in the marketplace and the need to communicate information about competitors throughout the organization. 
E)  In this type of orientation, innovation is geared primarily toward making the production process as efficient and economic as possible.

Question 18

_____ represents the process by which goods,services or ideas are used and transformed into value.

Accepted Answer

A)  Value transfer 
B)  Cost conversion 
C)  Benefits conversion 
D)  Consumption 
E)  Utilization analysis 
A)  Value transfer 
B)  Cost conversion 
C)  Benefits conversion 
D)  Consumption 
E)  Utilization analysis

Question 19

Explain why consumers get treated differently in different types of exchange environments.

Accepted Answer

Two questions help explain how important

Question 20

Which type of business orientation offers the same basic product to all customers?

Accepted Answer

A)  Undifferentiated marketing 
B)  Differentiated marketing 
C)  Niche marketing 
D)  Ambush marketing 
E)  One-to-one marketing 
A)  Undifferentiated marketing 
B)  Differentiated marketing 
C)  Niche marketing 
D)  Ambush marketing 
E)  One-to-one marketing

Describe the two common interpretative orientations in the study of consumer behavior.

John Cameron is a psychologist and he analyzes the thoughts,feeling and behaviors that people have as they interact with other people in groups.John is a _____.

An ethnographic approach to studying consumer behavior often involves analyzing the artifacts associated with consumption.

Costs involve more that just the price of the product.

Which of the following statements is true of consumer behavior as a field of study?

Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?

Discuss the relevant contributions of one other discipline to the study of consumer behavior.

A product is defined as _____.

Mass media and trade organizations are two of the primary stakeholders of a firm.

A consumer research study analyzes the factors,such as age,income,and stage of family life cycle,predicting a consumer's likelihood to purchase a 3-D television.Data were collected from 3,000 consumers using a structured questionnaire.Which type of research does this represent?

Procter & Gamble sells six different brands of laundry detergent,each with a unique offering for different market segments.Which business orientation does this illustrate?

Interaction points refer to direct contacts between the firm and a customer.

Cognitive psychology differs from social psychology in that cognitive psychology:

Which of the following is true of the stakeholder marketing orientation?

_____ represents the process by which goods,services or ideas are used and transformed into value.

Explain why consumers get treated differently in different types of exchange environments.

Which type of business orientation offers the same basic product to all customers?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 1: What is CB and Why Should I Care?

Describe the two common interpretative orientations in the study of consumer behavior.

John Cameron is a psychologist and he analyzes the thoughts,feeling and behaviors that people have as they interact with other people in groups.John is a _____.

An ethnographic approach to studying consumer behavior often involves analyzing the artifacts associated with consumption.

Costs involve more that just the price of the product.

Which of the following statements is true of consumer behavior as a field of study?

Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?

Discuss the relevant contributions of one other discipline to the study of consumer behavior.

A product is defined as _____.

Mass media and trade organizations are two of the primary stakeholders of a firm.

A consumer research study analyzes the factors,such as age,income,and stage of family life cycle,predicting a consumer's likelihood to purchase a 3-D television.Data were collected from 3,000 consumers using a structured questionnaire.Which type of research does this represent?

Procter & Gamble sells six different brands of laundry detergent,each with a unique offering for different market segments.Which business orientation does this illustrate?

Interaction points refer to direct contacts between the firm and a customer.

Cognitive psychology differs from social psychology in that cognitive psychology:

Which of the following is true of the stakeholder marketing orientation?

_____ represents the process by which goods,services or ideas are used and transformed into value.

Explain why consumers get treated differently in different types of exchange environments.

Which type of business orientation offers the same basic product to all customers?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters