Exam 4: Comprehension, Memory, and Cognitive Learning

Cognitive interference provides the deepest comprehension and greatest chance of accurate recall.

Miss,a popular brand of women's clothing,introduces a new line of luxury evening wear.Management at Miss intends to market the new collection as lavish,sophisticated,and ultra feminine.Which of the following print media advertisements is most likely to have the intended effect?

The process by which information is transferred back into workbench memory for additional processing when needed is known as _____.

Intentional learning can be based solely on sensory memory.

The cognitive process in which active concepts frame thoughts and therefore affect both value and meaning is known as _____.

The unintentional but recurrent memory of long-ago events that are not triggered by anything in the environment is known as _____.

Mr.Smith is a renowned gastronomist.As his job needs knowledge of a wide range of cuisines,he tries to remember a dish by its taste as well as its smell.Which of the following will best describe the technique used by Mr.Smith to remember various dishes?

The process by which information is transferred from workbench memory to long-term memory for permanent storage is known as _____.

Paths show the association between nodes in an associative network.

Consumers can realize value even without an ability to assign meaning to the things consumed.

VALENTINE'S DAY SCENARIO Todd decides to propose marriage to his girlfriend on Valentine's Day. He wants this to be a very special day, so he decided to take her to a fancy restaurant. He is not sure about the choice of restaurant, and so he asks his boss, who often patronizes fancy restaurants, for suggestions. Though Todd doesn't have much experience in fine restaurants, he knows what to expect: he will give his car to the valet, be seated by the hostess, be given menus and a wine list, order, eat, pay the bill, and retrieve his car from the valet. On the big day, he goes to his girlfriend's apartment with a dozen roses in his hand and the ring in his pocket. He likes the restaurant his boss suggested, and thinks the food is really good, but finds the choice of background music odd. In his opinion, a fancy restaurant shouldn't be playing pop music. However, the rest of the night goes according to plan. He will always remember how beautiful his girlfriend looks and how happy they are when she accepts his proposal. -Refer to Valentine's Day Scenario.The sequence of events Todd mentally went through regarding what to expect at the restaurant is an example of _____.

The management at Drops & Dew,a newly established winery,uses an ad showing kids roller-skating and sipping wine with rap music in the background.Which of the following is most likely to be the consumers' response toward the advertisement?

Which of the following refers to cognitive components that represent facts in an associative network?

VALENTINE'S DAY SCENARIO Todd decides to propose marriage to his girlfriend on Valentine's Day. He wants this to be a very special day, so he decided to take her to a fancy restaurant. He is not sure about the choice of restaurant, and so he asks his boss, who often patronizes fancy restaurants, for suggestions. Though Todd doesn't have much experience in fine restaurants, he knows what to expect: he will give his car to the valet, be seated by the hostess, be given menus and a wine list, order, eat, pay the bill, and retrieve his car from the valet. On the big day, he goes to his girlfriend's apartment with a dozen roses in his hand and the ring in his pocket. He likes the restaurant his boss suggested, and thinks the food is really good, but finds the choice of background music odd. In his opinion, a fancy restaurant shouldn't be playing pop music. However, the rest of the night goes according to plan. He will always remember how beautiful his girlfriend looks and how happy they are when she accepts his proposal. -Refer to Valentine's Day Scenario.Which source characteristic of his boss did Todd most likely consider when he asked him to suggest a restaurant?

In terms of comprehension,familiarity can increase a consumer's motivation to process a message.

Consumers derive meaning from both the actual text of a message and the visual presentation of the message.

When a consumer retrieves information from long-term memory,it is processed once again in sensory memory.

Consumers who reach the elaboration stage are least likely to meaningfully encode information so that intentional retrieval becomes impossible at a later stage.

Some categories are not well represented by an exemplar.For instance,a "pharmaceutical sales rep" category likely does not evoke a specific person who best represents that category.However,an image is associated in one's mind with the category.This type of schema is known as a(n)_____.

The psychological process by which knowledge is recorded is known as _____.