Exam 3: Consumer Behaviour and Target Audience Decisions

_____ divides a market on the basis of lifestyles.

The perception process whereby consumers interpret information based on their own attitudes,beliefs,motives,and experiences is known as:

All of the following are demographic factors EXCEPT:

The Energizer bunny,the golden arches of McDonald's,and the Mr.Peanut character used by Planters' Peanuts are all examples of:

Simplified decision rules such as "Always buy the largest size of the cheapest priced detergent" or "Only buy motor oil if the manufacturer is offering a rebate" are called:

_____ are customers that buy the main brand,but also buy another brand in the product category within a given relevant time period.

Richard loves his car and does everything necessary to keep the vehicle in top running condition.When he heard a strange popping noise under the hood,he knew that the car needed the services of a mechanic.At this point,Richard was in the _____ stage of the consumer decision-making process.

A product manager for a new brand of laundry detergent must:

Oral B markets an indicator toothbrush that reminds consumers when they need to replace their old worn brushes.This strategy is focused to reach consumers at which stage of the consumer decision making process?

Volvo's strategy of emphasizing the safety of its cars in its advertising reflects a positioning strategy based on:

_____ is the complexity of learned values,norms,and meanings shared by members of a society.

Which of the following is the LEAST effective potential basis for segmenting the consumer market for bran muffin mixes?

A judgement that consumers make with respect to the pleasurable level of consumption-related fulfillment is more simply known as:

Reference group members play many roles in the purchase decision-making process.Which of the following is NOT one of those roles?

_____ segmentation is the grouping of customers on the basis of attributes sought in a product.

Oftentimes,changes in one's life lead a consumer to purchase products they have not used before.These consumers are considered to be:

Daria is listening to music on her car radio.When a commercial comes on,she changes the station.Daria is engaging in:

Digital technology such as NFC used in in-store communication continues to improve the shopping experience.What does NFC stand for?

For which of the following situations is a consumer's purchase behaviour likely to be characterized by extended problem solving?

_____ is the process and activities that people engage in when searching for,selecting,purchasing,using,evaluating and disposing of products and services so as to satisfy their needs and desires.