Exam 17: Internet Media

Which of the following is NOT a recommended strategy for search success?

Many applications for directing display ads to any other Internet site rely on _____ to determine which sites would be appropriate.

While Annie waited for the Mendocino apparel site to download,a small ad encouraging her to check out the summer clothes at the Hudson's Bay website appeared on her computer screen.The Hudson's Bay ad is an example of:

The Internet may not be the optimal medium for awareness in many situations due to its limited _____.

Virtual game world advertising is most closely aligned with which traditional media vehicle?

The most significant media trend in recent years is:

Each of the following is a limitation of SMS codes EXCEPT:

Marketers use ______ to reward loyal customers with various types of points,badges,opportunities to play extended games and other incentives through:

Extensive use of pictures,sounds,and animation in a website demonstrates _____.

_____ is the process of improving the volume of traffic driven to one's site by a search engine through unpaid results as opposed to paid inclusions.

The increased use of streaming video advertising messages is a direct result of:

Each of the following is a form of mobile advertising EXCEPT:

In what form of social media advertising does the message from a customer during a performance of Cirque du Soleil act as a testimonial so that potential customers can virtually experience the spectacle?

______ are ads that appear underneath the Web page and become visible only when the user leaves the site.

Procter & Gamble's website,Vocalpoint,provides moms access to information,products,and samples and is a forum for feedback on new ideas and products.It was established to achieve the objective of:

The _____ of the Internet make it possible to carry on one-to-one marketing with increased success in both the business and the consumer markets.

One example of the use of _____ on the Internet is provided by Chrysler.Working with reporters,Chrysler developed a one-stop information source for the media.

The targeting that allows advertisers to adjust their brand messages depending upon where the user is located is known as:

A ______ is a Web-based publication consisting primarily of periodic articles.

A substantial form of advertising on the Internet is _____,in which advertisers pay only when a consumer clicks on their ad or link from a search engine page.