Question 1

The need for digital ad placement firms is supported by the fact that:

Accepted Answer

A)  celebrities are charging exorbitant rates to add their voice to a brand's social media presence. 
B)  the blogosphere is very fragmented, which makes it difficult to determine where to place one's ads. 
C)  personal bloggers wield a great deal of influence over consumers when describing their brand experiences. 
D)  specialized vehicles like blogs and YouTube channels are selling their advertising space far too cheaply to be effective. 
A)  celebrities are charging exorbitant rates to add their voice to a brand's social media presence. 
B)  the blogosphere is very fragmented, which makes it difficult to determine where to place one's ads. 
C)  personal bloggers wield a great deal of influence over consumers when describing their brand experiences. 
D)  specialized vehicles like blogs and YouTube channels are selling their advertising space far too cheaply to be effective.

Question 2

Approximately ____ percent of all Canadians accessed Internet media from any location in 2011,with nearly universal access for those under _____.

Accepted Answer

A)  80; 50 
B)  86; 55 
C)  90; 35 
D)  68; 40 
A)  80; 50 
B)  86; 55 
C)  90; 35 
D)  68; 40

Question 3

The most common form of advertising on the Web is:

Accepted Answer

A)  pop-ups 
B)  interstitials 
C)  banners 
D)  sponsorships 
A)  pop-ups 
B)  interstitials 
C)  banners 
D)  sponsorships

Question 4

Which of the following is NOT a way that companies are using video advertising on the Internet?

Accepted Answer

A)  Companies create new video messages for the Internet. 
B)  Companies run the same spots they show on TV, using a hosting site such as YouTube. 
C)  Companies run a television spot and then direct consumers to their website in order to view it, or a sequel to it, again. 
D)  Companies generally run longer video ads, of two minutes or more, on hosted sites such as YouTube and others, because of the captive audiences found there. 
A)  Companies create new video messages for the Internet. 
B)  Companies run the same spots they show on TV, using a hosting site such as YouTube. 
C)  Companies run a television spot and then direct consumers to their website in order to view it, or a sequel to it, again. 
D)  Companies generally run longer video ads, of two minutes or more, on hosted sites such as YouTube and others, because of the captive audiences found there.

Question 5

Current SMS codes may eventually be replaced with 2-dimensional barcodes called:

Accepted Answer

A)  2-D SMS. 
B)  Smart-codes. 
C)  quick response codes. 
D)  2-dimensional mobile codes. 
A)  2-D SMS. 
B)  Smart-codes. 
C)  quick response codes. 
D)  2-dimensional mobile codes.

Question 6

Which of the following statements about the Internet's objective of disseminating information is true?

Accepted Answer

A)  In business-to-business markets, having a website has become a necessity, especially for buyers to get detailed information about the seller's offerings. 
B)  Due to privacy issues, certain levels of government have reduced their use of the Internet to provide citizens with information. 
C)  Many consumer companies no longer use their websites as a means of communicating information about their products and services. They are turning instead to various forms of social media. 
D)  Consumer-generated content, as a means of disseminating information, suffers from lack of credibility. 
A)  In business-to-business markets, having a website has become a necessity, especially for buyers to get detailed information about the seller's offerings. 
B)  Due to privacy issues, certain levels of government have reduced their use of the Internet to provide citizens with information. 
C)  Many consumer companies no longer use their websites as a means of communicating information about their products and services. They are turning instead to various forms of social media. 
D)  Consumer-generated content, as a means of disseminating information, suffers from lack of credibility.

Question 7

Loyal customers can be awarded with _____ such as ringtones,wallpapers,emoticons,etc.

Accepted Answer

A)  promotional overlays 
B)  branded content 
C)  digital treats 
D)  contest overlays 
A)  promotional overlays 
B)  branded content 
C)  digital treats 
D)  contest overlays

Question 8

A preliminary page that precedes the homepage of an Internet site is known as a(n):

Accepted Answer

A)  pop-up. 
B)  splash page. 
C)  interstitial. 
D)  sponsored link. 
A)  pop-up. 
B)  splash page. 
C)  interstitial. 
D)  sponsored link.

Question 9

Vehicles on the Internet where users can share video,photo images,and audio media are called:

Accepted Answer

A)  social networking sites. 
B)  content communities. 
C)  podcasts. 
D)  interactive activity zones. 
A)  social networking sites. 
B)  content communities. 
C)  podcasts. 
D)  interactive activity zones.

Question 10

Which of the following statements is true regarding behavioural targeting?

Accepted Answer

A)  Behaviour is not a critical variable when applying audience segmentation to Internet advertising. 
B)  Research has determined that a consumer's leisure-oriented Internet behaviour is more indicative of one's purchase patterns than their business-oriented behaviour. 
C)  Clickstream data can help identify segments of potential buyers in order to direct ads specifically to them. 
D)  There is a one-to-one correlation between a consumer's Internet surfing behaviour and their intention to purchase. 
A)  Behaviour is not a critical variable when applying audience segmentation to Internet advertising. 
B)  Research has determined that a consumer's leisure-oriented Internet behaviour is more indicative of one's purchase patterns than their business-oriented behaviour. 
C)  Clickstream data can help identify segments of potential buyers in order to direct ads specifically to them. 
D)  There is a one-to-one correlation between a consumer's Internet surfing behaviour and their intention to purchase.

Question 11

Bloggers act similarly to journalists who feature product stories in traditional print media.This gives them:

Accepted Answer

A)  source credibility with consumers. 
B)  the ability to charge whatever they wish for ad space within their blogs. 
C)  access to free products and passes to events. 
D)  the space to write as much as they wish about a particular subject or experience. 
A)  source credibility with consumers. 
B)  the ability to charge whatever they wish for ad space within their blogs. 
C)  access to free products and passes to events. 
D)  the space to write as much as they wish about a particular subject or experience.

Question 12

Online directories such as Kijiji and Auto Trader have stolen a significant portion of ad revenue as a direct substitution for:

Accepted Answer

A)  Yellow Pages ads. 
B)  Google search ads. 
C)  Newspaper classifieds. 
D)  Local radio ads. 
A)  Yellow Pages ads. 
B)  Google search ads. 
C)  Newspaper classifieds. 
D)  Local radio ads.

Question 13

_____ is/are newer computer software technology that permit(s)user interaction such as expansion of the ad,additional product description or movement that appears video-like.

Accepted Answer

A)  Interstitials 
B)  Rich media 
C)  Secure sites 
D)  Pop-ups 
A)  Interstitials 
B)  Rich media 
C)  Secure sites 
D)  Pop-ups

Question 14

Which of these has been cited as a disadvantage associated with using the Internet?

Accepted Answer

A)  message tailoring 
B)  limited creativity 
C)  interactive capabilities 
D)  poor reach 
A)  message tailoring 
B)  limited creativity 
C)  interactive capabilities 
D)  poor reach

Question 15

Which of the following is NOT an advantage associated with using the Internet?

Accepted Answer

A)  its ability to target very specific groups of individuals 
B)  interactive capabilities of the medium 
C)  lack of clutter 
D)  potential for creativity 
A)  its ability to target very specific groups of individuals 
B)  interactive capabilities of the medium 
C)  lack of clutter 
D)  potential for creativity

Question 16

Blogs are a multifaceted brand communication tool,in that it provides all of the following opportunities EXCEPT:

Accepted Answer

A)  paid media through ad placement within the blog. 
B)  user-generated content allowing for only positive feedback, as the blogger monitors and controls added content. 
C)  owned media akin to the brand's website. 
D)  a friendly public relations face to the general public. 
A)  paid media through ad placement within the blog. 
B)  user-generated content allowing for only positive feedback, as the blogger monitors and controls added content. 
C)  owned media akin to the brand's website. 
D)  a friendly public relations face to the general public.

Question 17

Each of the following is a social media class resulting from user-generated content EXCEPT:

Accepted Answer

A)  collaborative projects 
B)  podcasts 
C)  blogs 
D)  virtual game worlds 
A)  collaborative projects 
B)  podcasts 
C)  blogs 
D)  virtual game worlds

Question 18

Which of the following is true about cellphone apps?

Accepted Answer

A)  Mobile app penetration slowly reached over 50% of all smart phone users in 2012. 
B)  The highest use of cellphone apps is for social networking. 
C)  The type of mobile apps that people access does not seem to vary according to the age of user. 
D)  The number of mobile apps a person downloads does not seem to vary by age of user. 
A)  Mobile app penetration slowly reached over 50% of all smart phone users in 2012. 
B)  The highest use of cellphone apps is for social networking. 
C)  The type of mobile apps that people access does not seem to vary according to the age of user. 
D)  The number of mobile apps a person downloads does not seem to vary by age of user.

Question 19

The basic problem regarding measuring Internet effectiveness is:

Accepted Answer

A)  it concerns with research methods curtailed measurement activities. 
B)  standardizing a method for determining the size of the audience. 
C)  that technical procedures for accurately reporting are not in place. 
D)  HYPERLINK "" that industry representatives could not agree upon guidelines. 
A)  it concerns with research methods curtailed measurement activities. 
B)  standardizing a method for determining the size of the audience. 
C)  that technical procedures for accurately reporting are not in place. 
D)  HYPERLINK "" that industry representatives could not agree upon guidelines.

The need for digital ad placement firms is supported by the fact that:

Approximately percent of all Canadians accessed Internet media from any location in 2011,with nearly universal access for those under _.

The most common form of advertising on the Web is:

Which of the following is NOT a way that companies are using video advertising on the Internet?

Current SMS codes may eventually be replaced with 2-dimensional barcodes called:

Which of the following statements about the Internet's objective of disseminating information is true?

Loyal customers can be awarded with _____ such as ringtones,wallpapers,emoticons,etc.

A preliminary page that precedes the homepage of an Internet site is known as a(n):

Vehicles on the Internet where users can share video,photo images,and audio media are called:

Which of the following statements is true regarding behavioural targeting?

Bloggers act similarly to journalists who feature product stories in traditional print media.This gives them:

Online directories such as Kijiji and Auto Trader have stolen a significant portion of ad revenue as a direct substitution for:

_____ is/are newer computer software technology that permit(s)user interaction such as expansion of the ad,additional product description or movement that appears video-like.

Which of these has been cited as a disadvantage associated with using the Internet?

Which of the following is NOT an advantage associated with using the Internet?

Blogs are a multifaceted brand communication tool,in that it provides all of the following opportunities EXCEPT:

Each of the following is a social media class resulting from user-generated content EXCEPT:

Which of the following is true about cellphone apps?

The basic problem regarding measuring Internet effectiveness is:

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Out-Of-Home and Support Media

Sales Promotion

Public Relations

Direct Marketing

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters

Exam 17: Internet Media

The need for digital ad placement firms is supported by the fact that:

Approximately ____ percent of all Canadians accessed Internet media from any location in 2011,with nearly universal access for those under _____.

The most common form of advertising on the Web is:

Which of the following is NOT a way that companies are using video advertising on the Internet?

Current SMS codes may eventually be replaced with 2-dimensional barcodes called:

Which of the following statements about the Internet's objective of disseminating information is true?

Loyal customers can be awarded with _____ such as ringtones,wallpapers,emoticons,etc.

A preliminary page that precedes the homepage of an Internet site is known as a(n):

Vehicles on the Internet where users can share video,photo images,and audio media are called:

Which of the following statements is true regarding behavioural targeting?

Bloggers act similarly to journalists who feature product stories in traditional print media.This gives them:

Online directories such as Kijiji and Auto Trader have stolen a significant portion of ad revenue as a direct substitution for:

_____ is/are newer computer software technology that permit(s)user interaction such as expansion of the ad,additional product description or movement that appears video-like.

Which of these has been cited as a disadvantage associated with using the Internet?

Which of the following is NOT an advantage associated with using the Internet?

Blogs are a multifaceted brand communication tool,in that it provides all of the following opportunities EXCEPT:

Each of the following is a social media class resulting from user-generated content EXCEPT:

Which of the following is true about cellphone apps?

The basic problem regarding measuring Internet effectiveness is:

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Out-Of-Home and Support Media

Sales Promotion

Public Relations

Direct Marketing

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters

Approximately percent of all Canadians accessed Internet media from any location in 2011,with nearly universal access for those under _.