Question 1

In the United States,the basic objective of the market-directed economic system has been to:

Accepted Answer

A)  ensure the survival of business firms. 
B)  find a reasonable balance between consumer satisfaction and business profits. 
C)  reduce the cost of marketing activities. 
D)  satisfy consumer needs as the consumers themselves see them. 
E)  satisfy consumer needs as seen by marketing managers. 
A)  ensure the survival of business firms. 
B)  find a reasonable balance between consumer satisfaction and business profits. 
C)  reduce the cost of marketing activities. 
D)  satisfy consumer needs as the consumers themselves see them. 
E)  satisfy consumer needs as seen by marketing managers.

Question 2

Evaluating marketing effectiveness of an individual firm is difficult,but not impossible.

Accepted Answer

A) True 
 B)False

Question 3

A market-directed economy

Accepted Answer

A)  ensures that voters and politicians agree which problem has to be solved first. 
B)  concentrates solely on profit generation. 
C)  guarantees that government aid programs are effective. 
D)  spreads income evenly among the population. 
E)  makes efficient use of resources. 
A)  ensures that voters and politicians agree which problem has to be solved first. 
B)  concentrates solely on profit generation. 
C)  guarantees that government aid programs are effective. 
D)  spreads income evenly among the population. 
E)  makes efficient use of resources.

Question 4

The basic objective of the U.S.market-directed economic system is to:

Accepted Answer

A)  minimize inflation. 
B)  satisfy consumer needs as they-the consumers-see them. 
C)  provide each person with an equal share of the economic output. 
D)  achieve an annual growth rate of at least 10 percent. 
E)  make the most efficient use of the country's resources. 
A)  minimize inflation. 
B)  satisfy consumer needs as they-the consumers-see them. 
C)  provide each person with an equal share of the economic output. 
D)  achieve an annual growth rate of at least 10 percent. 
E)  make the most efficient use of the country's resources.

Question 5

Which of the following statements about putting together an innovative marketing plan is True?

Accepted Answer

A)  The marketing plan blends the elements of the marketing mix. 
B)  The marketing plan forecasts the size of the target market and potential sales. 
C)  The marketing plan includes implementation plans. 
D)  The marketing plan spells out some time period. 
E)  All of these statements about putting together an innovative marketing plan are correct. 
A)  The marketing plan blends the elements of the marketing mix. 
B)  The marketing plan forecasts the size of the target market and potential sales. 
C)  The marketing plan includes implementation plans. 
D)  The marketing plan spells out some time period. 
E)  All of these statements about putting together an innovative marketing plan are correct.

Question 6

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle,a marketing manager should:

Accepted Answer

A)  plan to change the marketing strategy every six months. 
B)  choose the best possible marketing strategy and stay with it throughout its product life cycle. 
C)  plan to sell the product until its whole life cycle is over. 
D)  plan to change the marketing strategy as the product moves through its life cycle. 
E)  change the marketing strategy only when the market environment changes. 
A)  plan to change the marketing strategy every six months. 
B)  choose the best possible marketing strategy and stay with it throughout its product life cycle. 
C)  plan to sell the product until its whole life cycle is over. 
D)  plan to change the marketing strategy as the product moves through its life cycle. 
E)  change the marketing strategy only when the market environment changes.

Question 7

Flexibility,geographic terms,and allowances are all related to

Accepted Answer

A)  price. 
B)  product. 
C)  promotion. 
D)  place. 
E)  price and product. 
A)  price. 
B)  product. 
C)  promotion. 
D)  place. 
E)  price and product.

Question 8

Measuring macro consumer satisfaction:

Accepted Answer

A)  is easy-just add up all the marketing mixes. 
B)  is difficult because consumer satisfaction depends on the level of consumer aspiration. 
C)  must be done quantitatively. 
D)  uses MIS techniques. 
E)  None of these alternatives is correct. 
A)  is easy-just add up all the marketing mixes. 
B)  is difficult because consumer satisfaction depends on the level of consumer aspiration. 
C)  must be done quantitatively. 
D)  uses MIS techniques. 
E)  None of these alternatives is correct.

Question 9

Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?

Accepted Answer

A)  Shift to NAICS 
B)  Closer relationships and single sourcing 
C)  ISO 9000 
D)  Less e-commerce and supply chain management 
E)  More use of JIT and EDI 
A)  Shift to NAICS 
B)  Closer relationships and single sourcing 
C)  ISO 9000 
D)  Less e-commerce and supply chain management 
E)  More use of JIT and EDI

Question 10

A study revealed that when consumers are dissatisfied with a product or an individual business

Accepted Answer

A)  most of their complaints are fully resolved-if they are just reported. 
B)  a majority of their complaints are never reported. 
C)  a marketing manager should just ignore most complaints because they are the result of dealing with consumers. 
D)  All of these alternatives are correct. 
A)  most of their complaints are fully resolved-if they are just reported. 
B)  a majority of their complaints are never reported. 
C)  a marketing manager should just ignore most complaints because they are the result of dealing with consumers. 
D)  All of these alternatives are correct.

Question 11

The legal environment sets the minimum standards of ethical behavior in a society.

Accepted Answer

A) True 
 B)False

Question 12

The reason that micro-marketing costs too much in many firms is that:

Accepted Answer

A)  the marketing concept has not been accepted and implemented. 
B)  most new products are not necessary to meet competition. 
C)  marketing is not really needed. 
D)  advertising is usually ineffective. 
E)  None of these-marketing never costs too much. 
A)  the marketing concept has not been accepted and implemented. 
B)  most new products are not necessary to meet competition. 
C)  marketing is not really needed. 
D)  advertising is usually ineffective. 
E)  None of these-marketing never costs too much.

Question 13

Advertising can increase demand for the product resulting in economies of scale in manufacturing,distribution,and sales.

Accepted Answer

A) True 
 B)False

Question 14

Alia was satisfied with the old television that she had owned for years.But after watching a few shows on her friend's big,flat-screen,HD television,she felt that she should buy a newer model for herself.Which of the following limitations of macro-marketing effectiveness does this illustrate?

Accepted Answer

A)  Customer satisfaction is easy to measure by means of a survey or a poll. 
B)  Customer satisfaction depends on and is relative to individual aspirations. 
C)  Customer satisfaction remains unchanged even when levels of expectation rise. 
D)  The American Customer Satisfaction Index provides an accurate measure of satisfaction. 
E)  The average level of customer satisfaction provides a complete picture for evaluating macro-marketing effectiveness. 
A)  Customer satisfaction is easy to measure by means of a survey or a poll. 
B)  Customer satisfaction depends on and is relative to individual aspirations. 
C)  Customer satisfaction remains unchanged even when levels of expectation rise. 
D)  The American Customer Satisfaction Index provides an accurate measure of satisfaction. 
E)  The average level of customer satisfaction provides a complete picture for evaluating macro-marketing effectiveness.

Question 15

Monopolistic competition may result in high costs-and therefore it does not do a good job of serving consumers the way they want to be served.

Accepted Answer

A) True 
 B)False

Question 16

One of the disadvantages of a market-directed economic system is that it does not operate automatically and requires careful government oversight.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is NOT a current trend affecting marketing strategy planning?

Accepted Answer

A)  growth of interactive agencies 
B)  shrinking media budgets 
C)  growth of MIS and DSS systems 
D)  declining use of interactive bidding and proposal requests 
E)  aging of the baby boomers 
A)  growth of interactive agencies 
B)  shrinking media budgets 
C)  growth of MIS and DSS systems 
D)  declining use of interactive bidding and proposal requests 
E)  aging of the baby boomers

Question 18

Good marketing managers put themselves in the customer's position.

Accepted Answer

A) True 
 B)False

Question 19

A S.W.O.T.analysis

Accepted Answer

A)  seeks to reduce the risk of competitive surprises by scanning the market for "signals, warnings, omens, and tips." 
B)  focuses on what a firm plans to do to "satisfy wishes of a target" customer. 
C)  summarizes a firm's "strategy, wishes (of its customers), outlook, and tactics." 
D)  helps defend against potential competitors by developing a set of competitive "safeguards, weapons, offensives, and tactics." 
E)  identifies a firm's "strengths, weaknesses, opportunities, and threats." 
A)  seeks to reduce the risk of competitive surprises by scanning the market for "signals, warnings, omens, and tips." 
B)  focuses on what a firm plans to do to "satisfy wishes of a target" customer. 
C)  summarizes a firm's "strategy, wishes (of its customers), outlook, and tactics." 
D)  helps defend against potential competitors by developing a set of competitive "safeguards, weapons, offensives, and tactics." 
E)  identifies a firm's "strengths, weaknesses, opportunities, and threats."

Question 20

Which of the 4Ps in the marketing mix is most directly related to the publicity for a B2B campaign?

Accepted Answer

A)  Product 
B)  Place 
C)  Promotion 
D)  Price 
A)  Product 
B)  Place 
C)  Promotion 
D)  Price

Exam 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

In the United States,the basic objective of the market-directed economic system has been to:

Evaluating marketing effectiveness of an individual firm is difficult,but not impossible.

A market-directed economy

The basic objective of the U.S.market-directed economic system is to:

Which of the following statements about putting together an innovative marketing plan is True?

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle,a marketing manager should:

Flexibility,geographic terms,and allowances are all related to

Measuring macro consumer satisfaction:

Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?

A study revealed that when consumers are dissatisfied with a product or an individual business

The legal environment sets the minimum standards of ethical behavior in a society.

The reason that micro-marketing costs too much in many firms is that:

Advertising can increase demand for the product resulting in economies of scale in manufacturing,distribution,and sales.

Alia was satisfied with the old television that she had owned for years.But after watching a few shows on her friend's big,flat-screen,HD television,she felt that she should buy a newer model for herself.Which of the following limitations of macro-marketing effectiveness does this illustrate?

Monopolistic competition may result in high costs-and therefore it does not do a good job of serving consumers the way they want to be served.

One of the disadvantages of a market-directed economic system is that it does not operate automatically and requires careful government oversight.

Which of the following is NOT a current trend affecting marketing strategy planning?

Good marketing managers put themselves in the customer's position.

A S.W.O.T.analysis

Which of the 4Ps in the marketing mix is most directly related to the publicity for a B2B campaign?

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters