Question 1

In the development of a marketing plan,blending the marketing mix would not generally involve

Accepted Answer

A)  predicting future behavior. 
B)  product classes. 
C)  strategy planning process. 
D)  product life cycle. 
E)  understanding the target market. 
A)  predicting future behavior. 
B)  product classes. 
C)  strategy planning process. 
D)  product life cycle. 
E)  understanding the target market.

Question 2

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

Accepted Answer

A)  Packaging 
B)  Customer analysis 
C)  Price 
D)  Implementation and control 
E)  Place 
A)  Packaging 
B)  Customer analysis 
C)  Price 
D)  Implementation and control 
E)  Place

Question 3

S.W.O.T.analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies,weapons,outlook,and tactics" of the firm's most effective competitor.

Accepted Answer

A) True 
 B)False

Question 4

Marketing:

Accepted Answer

A)  creates materialistic values which did not exist before. 
B)  turns consumers into puppets. 
C)  reflects existing social values in the short run-while reinforcing these values in the long run. 
D)  focuses on "learned wants" rather than "genuine needs." 
E)  None of these alternatives is correct. 
A)  creates materialistic values which did not exist before. 
B)  turns consumers into puppets. 
C)  reflects existing social values in the short run-while reinforcing these values in the long run. 
D)  focuses on "learned wants" rather than "genuine needs." 
E)  None of these alternatives is correct.

Question 5

Consumer satisfaction:

Accepted Answer

A)  is a highly reliable standard for evaluating macro-marketing effectiveness. 
B)  is easy to measure because it is a highly personal concept. 
C)  is the objective of all macro-marketing systems. 
D)  depends on consumers' level of expectation. 
E)  None of these alternatives is correct. 
A)  is a highly reliable standard for evaluating macro-marketing effectiveness. 
B)  is easy to measure because it is a highly personal concept. 
C)  is the objective of all macro-marketing systems. 
D)  depends on consumers' level of expectation. 
E)  None of these alternatives is correct.

Question 6

Which of the following is NOT a trend affecting marketing strategy planning in the area of Mass Selling?

Accepted Answer

A)  changing agency compensation 
B)  decreasing role of publicity 
C)  integrated marketing communications 
D)  growth of interactive agencies 
E)  more targeted media 
A)  changing agency compensation 
B)  decreasing role of publicity 
C)  integrated marketing communications 
D)  growth of interactive agencies 
E)  more targeted media

Question 7

According to a survey of workers,almost half of them have admitted to taking some type of unethical or illegal action in the recent past.

Accepted Answer

A) True 
 B)False

Question 8

A measure of overall consumer satisfaction in the United States,created by researchers at the University Michigan,and called the ________ is based on the results of regular interviews with thousands of customers.

Accepted Answer

A)  Index of Consumer Confidence 
B)  United States Customer Satisfaction Index 
C)  American Customer Satisfaction Index 
D)  Survey of Consumer Sentiment 
E)  Gallup Poll 
A)  Index of Consumer Confidence 
B)  United States Customer Satisfaction Index 
C)  American Customer Satisfaction Index 
D)  Survey of Consumer Sentiment 
E)  Gallup Poll

Question 9

Which of the following is a strategic decision area that is a part of the price component of the marketing mix?

Accepted Answer

A)  Physical good 
B)  Level over product life cycle 
C)  Salespeople selection and training 
D)  Warranty 
E)  Product lines 
A)  Physical good 
B)  Level over product life cycle 
C)  Salespeople selection and training 
D)  Warranty 
E)  Product lines

Question 10

Given the American economy's basic objective of meeting consumers' needs as THEY-the consumers-see them,it is sensible to evaluate our MACRO-marketing system in terms of:

Accepted Answer

A)  the level of consumer satisfaction. 
B)  how efficiently our resources are used. 
C)  the value of the inputs to the system. 
D)  our standard of living-as measured by GNI. 
E)  total business profits. 
A)  the level of consumer satisfaction. 
B)  how efficiently our resources are used. 
C)  the value of the inputs to the system. 
D)  our standard of living-as measured by GNI. 
E)  total business profits.

Question 11

The Four Ps must be creatively blended so that each decision must work well with all of the others to make a logical whole.

Accepted Answer

A) True 
 B)False

Question 12

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words "special weapons or tactics."

Accepted Answer

A) True 
 B)False

Question 13

Consumerism has encouraged

Accepted Answer

A)  nutritional labeling. 
B)  truth-in-lending. 
C)  unit pricing. 
D)  plain-language contracts and warranties. 
E)  all of these alternatives are correct. 
A)  nutritional labeling. 
B)  truth-in-lending. 
C)  unit pricing. 
D)  plain-language contracts and warranties. 
E)  all of these alternatives are correct.

Question 14

Which of the following is NOT a current trend affecting marketing strategy planning?

Accepted Answer

A)  more attention to environmental issues 
B)  growth of ethnic submarkets 
C)  growth of product placement promotion 
D)  growth of senior citizen submarket 
E)  shift away from exporting 
A)  more attention to environmental issues 
B)  growth of ethnic submarkets 
C)  growth of product placement promotion 
D)  growth of senior citizen submarket 
E)  shift away from exporting

Question 15

Advertising can:

Accepted Answer

A)  manipulate customers into buying a product. 
B)  raise the cost of producing a product. 
C)  assure a product does not fail. 
D)  prevent economies of scale in manufacturing. 
E)  increase demand for the product. 
A)  manipulate customers into buying a product. 
B)  raise the cost of producing a product. 
C)  assure a product does not fail. 
D)  prevent economies of scale in manufacturing. 
E)  increase demand for the product.

Question 16

Which of the following is a NOT a key trend affecting marketing strategy planning?

Accepted Answer

A)  Aging of the baby boomer population 
B)  More selling via the Internet 
C)  Less use of integrated marketing communications 
D)  More electronic bid pricing and auctions 
E)  More attention to quality 
A)  Aging of the baby boomer population 
B)  More selling via the Internet 
C)  Less use of integrated marketing communications 
D)  More electronic bid pricing and auctions 
E)  More attention to quality

Question 17

Which of the following is a demographic pattern that affects marketing strategy planning?

Accepted Answer

A)  Shrinking media budgets 
B)  Growth of interactive agencies 
C)  Slower real income growth in the United States 
D)  Major accounts specialization 
E)  Interactive bidding and proposal requests 
A)  Shrinking media budgets 
B)  Growth of interactive agencies 
C)  Slower real income growth in the United States 
D)  Major accounts specialization 
E)  Interactive bidding and proposal requests

Question 18

Which of the following observations provides some hope that micro-marketing is becoming more efficient and effective?

Accepted Answer

A)  More firms are becoming sales-oriented. 
B)  More firms are becoming production-oriented. 
C)  Fewer firms are becoming customer-oriented. 
D)  Firms are embracing new technologies and diversity. 
E)  None of these is a good answer. 
A)  More firms are becoming sales-oriented. 
B)  More firms are becoming production-oriented. 
C)  Fewer firms are becoming customer-oriented. 
D)  Firms are embracing new technologies and diversity. 
E)  None of these is a good answer.

Question 19

A good business manager should adhere to the idea "if it ain't broke,don't fix it."

Accepted Answer

A) True 
 B)False

Question 20

Regarding our macro-marketing system:

Accepted Answer

A)  consumers would be better off if our macro-marketing system were in pure competition-rather than monopolistic competition. 
B)  marketing makes people buy things they don't need. 
C)  advertising can actually lower final consumer prices-if it helps achieve economies of scale. 
D)  monopolistic competition leads to higher prices, restriction of output, a waste of resources, and greater consumer dissatisfaction. 
E)  All of these alternatives are correct. 
A)  consumers would be better off if our macro-marketing system were in pure competition-rather than monopolistic competition. 
B)  marketing makes people buy things they don't need. 
C)  advertising can actually lower final consumer prices-if it helps achieve economies of scale. 
D)  monopolistic competition leads to higher prices, restriction of output, a waste of resources, and greater consumer dissatisfaction. 
E)  All of these alternatives are correct.

Exam 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

In the development of a marketing plan,blending the marketing mix would not generally involve

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

S.W.O.T.analysis is based on the idea that one of the best ways to develop a strategy is to identify and copy the marketing "strategies,weapons,outlook,and tactics" of the firm's most effective competitor.

Marketing:

Consumer satisfaction:

Which of the following is NOT a trend affecting marketing strategy planning in the area of Mass Selling?

According to a survey of workers,almost half of them have admitted to taking some type of unethical or illegal action in the recent past.

A measure of overall consumer satisfaction in the United States,created by researchers at the University Michigan,and called the ________ is based on the results of regular interviews with thousands of customers.

Which of the following is a strategic decision area that is a part of the price component of the marketing mix?

Given the American economy's basic objective of meeting consumers' needs as THEY-the consumers-see them,it is sensible to evaluate our MACRO-marketing system in terms of:

The Four Ps must be creatively blended so that each decision must work well with all of the others to make a logical whole.

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words "special weapons or tactics."

Consumerism has encouraged

Which of the following is NOT a current trend affecting marketing strategy planning?

Advertising can:

Which of the following is a NOT a key trend affecting marketing strategy planning?

Which of the following is a demographic pattern that affects marketing strategy planning?

Which of the following observations provides some hope that micro-marketing is becoming more efficient and effective?

A good business manager should adhere to the idea "if it ain't broke,don't fix it."

Regarding our macro-marketing system:

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters