Exam 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Consumers-as well as business firms-should behave in a more socially responsible manner to improve the performance of our macro-marketing system.

According to the text,micro-marketing does NOT cost too much in the United States-but macro-marketing often DOES cost too much.

Thanks to much publicity,the marketing concept is now practiced by all firms.

The text argues that the plight of the homeless is a result of the forces of market competition in our market-directed economies.

The future poses many challenges for marketing managers because:

Macro-marketing:

Which of the following is NOT a trend affecting marketing strategy planning in the Pricing area?

Which of the 4Ps in the marketing mix is most directly related to the branding strategy for Apple's iPad?

Which of the following components of the marketing mix involves the strategic decision areas of benefits,features,and packaging?

Which of the following area does not relate to "Place" in the Four Ps?

Advertising is probably the most criticized of all micro-marketing activities.

While developing a new marketing plan,Taco Bell is analyzing whether a collaborator like Major League Baseball would be a good sponsor.This analysis should appear in the ________ section of the marketing plan.

A S.W.O.T.analysis identifies the "special weapons or tactics" used by the competitor in a product-market that has the most profitable marketing mix.

Which of the following is NOT a trend affecting marketing strategy planning in the area of International marketing?

People have always been materialistic,even in the most primitive societies.