Question 1

As macro-marketing systems improve worldwide:

Accepted Answer

A)  there will be greater monopolization. 
B)  poverty in industrialized nation will increase. 
C)  there will be fewer competitors worldwide. 
D)  the price of products will rise steeply. 
E)  more consumers will have income to buy products. 
A)  there will be greater monopolization. 
B)  poverty in industrialized nation will increase. 
C)  there will be fewer competitors worldwide. 
D)  the price of products will rise steeply. 
E)  more consumers will have income to buy products.

Question 2

A marketing plan should contain specific information like costs and sales forecasts,but not background information about customers,competitors,or the company's resources.

Accepted Answer

A) True 
 B)False

Question 3

There are many reasons for business failures including products that do not create value in the eyes of the customer,improperly identifying the target market,or lack of innovative thinking.

Accepted Answer

A) True 
 B)False

Question 4

When evaluating marketing,it is best to evaluate micro-marketing and macro-marketing separately.

Accepted Answer

A) True 
 B)False

Question 5

A product strategy decision includes all of the following except:

Accepted Answer

A)  Benefits 
B)  Exposure 
C)  Features 
D)  Quality 
E)  Warranty 
A)  Benefits 
B)  Exposure 
C)  Features 
D)  Quality 
E)  Warranty

Question 6

Which of the 4Ps in the marketing mix is most directly related to the instructions that come with a new high-definition television set?

Accepted Answer

A)  Product 
B)  Place 
C)  Promotion 
D)  Price 
A)  Product 
B)  Place 
C)  Promotion 
D)  Price

Question 7

When evaluating the effectiveness of the macro-marketing systems of different countries:

Accepted Answer

A)  the evaluation should be limited to basic economic objectives, which are common across countries. 
B)  the best approach is to see if firms are making a profit. 
C)  it doesn't make sense to compare the effectiveness of systems for different nations that have different objectives. 
D)  the evaluation should be based on how well each system satisfies consumers' needs as they-the consumers-see them. 
E)  None of these alternatives is correct. 
A)  the evaluation should be limited to basic economic objectives, which are common across countries. 
B)  the best approach is to see if firms are making a profit. 
C)  it doesn't make sense to compare the effectiveness of systems for different nations that have different objectives. 
D)  the evaluation should be based on how well each system satisfies consumers' needs as they-the consumers-see them. 
E)  None of these alternatives is correct.

Question 8

Which of the following is NOT a trend affecting marketing strategy planning in the area of Demographic Patterns?

Accepted Answer

A)  explosion in senior and ethnic submarkets 
B)  higher real income growth in United States 
C)  geographic shifts in population 
D)  aging of the baby boomers 
E)  population growth slowdown in United States 
A)  explosion in senior and ethnic submarkets 
B)  higher real income growth in United States 
C)  geographic shifts in population 
D)  aging of the baby boomers 
E)  population growth slowdown in United States

Question 9

Which of the following is NOT an explanation for why MICRO-marketing may cost too much in some firms?

Accepted Answer

A)  Some managers make decisions as if customers are eagerly awaiting any product they produce. 
B)  Production managers focus on designing products that are easy to make. 
C)  Financial managers reduce finished-product inventories and force "out of stock" situations. 
D)  Marketing managers do target marketing. 
E)  Some managers don't see a business as a "total system" focused on customers. 
A)  Some managers make decisions as if customers are eagerly awaiting any product they produce. 
B)  Production managers focus on designing products that are easy to make. 
C)  Financial managers reduce finished-product inventories and force "out of stock" situations. 
D)  Marketing managers do target marketing. 
E)  Some managers don't see a business as a "total system" focused on customers.

Question 10

At the macro level,consumer satisfaction can easily and objectively be measured using practical economic methods.

Accepted Answer

A) True 
 B)False

Question 11

According to the text:

Accepted Answer

A)  both micro-marketing and macro-marketing usually cost too much. 
B)  neither micro-marketing nor macro-marketing costs too much. 
C)  macro-marketing costs too much in the United States. 
D)  micro-marketing frequently costs too much. 
A)  both micro-marketing and macro-marketing usually cost too much. 
B)  neither micro-marketing nor macro-marketing costs too much. 
C)  macro-marketing costs too much in the United States. 
D)  micro-marketing frequently costs too much.

Question 12

Advertising

Accepted Answer

A)  always results in higher prices for products. 
B)  is a waste of resources. 
C)  costs so much that it reduces the chance to achieve economies of scale in production. 
D)  guarantees a product's success. 
E)  None of these alternatives is correct. 
A)  always results in higher prices for products. 
B)  is a waste of resources. 
C)  costs so much that it reduces the chance to achieve economies of scale in production. 
D)  guarantees a product's success. 
E)  None of these alternatives is correct.

Question 13

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Accepted Answer

A)  Packaging 
B)  Customer analysis 
C)  Price 
D)  Implementation and control 
E)  Place 
A)  Packaging 
B)  Customer analysis 
C)  Price 
D)  Implementation and control 
E)  Place

Question 14

Which of the following statements regarding marketing's influence on values is False?

Accepted Answer

A)  Many companies refuse to use ads that would be offensive to their target customers. 
B)  Marketing never elevates the wrong values. 
C)  Many companies work hard to determine their customers' beliefs and values. 
D)  Marketing tends to reflect social values in the short run. 
E)  Marketing tends to reinforce and enhance social values in the long run. 
A)  Many companies refuse to use ads that would be offensive to their target customers. 
B)  Marketing never elevates the wrong values. 
C)  Many companies work hard to determine their customers' beliefs and values. 
D)  Marketing tends to reflect social values in the short run. 
E)  Marketing tends to reinforce and enhance social values in the long run.

Question 15

According to the text:

Accepted Answer

A)  macro-marketing costs too much in the United States-given the current objective. 
B)  marketing never costs too much. 
C)  Micro-marketing often does cost too much. 
D)  micro-marketing always costs too much. 
E)  all macro-marketing systems cost too much. 
A)  macro-marketing costs too much in the United States-given the current objective. 
B)  marketing never costs too much. 
C)  Micro-marketing often does cost too much. 
D)  micro-marketing always costs too much. 
E)  all macro-marketing systems cost too much.

Question 16

The authors of the text contend that:

Accepted Answer

A)  Both micro- and macro-marketing cost too much. 
B)  Neither micro- or macro-marketing costs too much. 
C)  Micro-marketing often does cost too much, but macro-marketing does not. 
D)  Micro-marketing does not cost too much, but macro-marketing does. 
E)  None of these alternatives is correct. 
A)  Both micro- and macro-marketing cost too much. 
B)  Neither micro- or macro-marketing costs too much. 
C)  Micro-marketing often does cost too much, but macro-marketing does not. 
D)  Micro-marketing does not cost too much, but macro-marketing does. 
E)  None of these alternatives is correct.

Question 17

According to the text,the proper function of marketing is to persuade consumers to buy what firms want to sell.

Accepted Answer

A) True 
 B)False

Question 18

A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.

Accepted Answer

A) True 
 B)False

Question 19

A firm that fails to offer a new marketing mix,stands to bear the high cost of missed opportunities.

Accepted Answer

A) True 
 B)False

Question 20

What is the basic objective of the U.S.market-directed economic system?

Accepted Answer

A)  Providing everyday low prices. 
B)  Immediate delivery of products. 
C)  Offering easy financing. 
D)  Consumer satisfaction. 
E)  Making advertising memorable. 
A)  Providing everyday low prices. 
B)  Immediate delivery of products. 
C)  Offering easy financing. 
D)  Consumer satisfaction. 
E)  Making advertising memorable.

Exam 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

As macro-marketing systems improve worldwide:

A marketing plan should contain specific information like costs and sales forecasts,but not background information about customers,competitors,or the company's resources.

There are many reasons for business failures including products that do not create value in the eyes of the customer,improperly identifying the target market,or lack of innovative thinking.

When evaluating marketing,it is best to evaluate micro-marketing and macro-marketing separately.

A product strategy decision includes all of the following except:

Which of the 4Ps in the marketing mix is most directly related to the instructions that come with a new high-definition television set?

When evaluating the effectiveness of the macro-marketing systems of different countries:

Which of the following is NOT a trend affecting marketing strategy planning in the area of Demographic Patterns?

Which of the following is NOT an explanation for why MICRO-marketing may cost too much in some firms?

At the macro level,consumer satisfaction can easily and objectively be measured using practical economic methods.

According to the text:

Advertising

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Which of the following statements regarding marketing's influence on values is False?

According to the text:

The authors of the text contend that:

According to the text,the proper function of marketing is to persuade consumers to buy what firms want to sell.

A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.

A firm that fails to offer a new marketing mix,stands to bear the high cost of missed opportunities.

What is the basic objective of the U.S.market-directed economic system?

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters