Question 1

Many companies police the Internet:

Accepted Answer

A)  to remove outdated comments posted by customers. 
B)  to delete positive reviews about their brands. 
C)  to bury negative information about their brands. 
D)  to add positive reviews of their competitors' brands. 
A)  to remove outdated comments posted by customers. 
B)  to delete positive reviews about their brands. 
C)  to bury negative information about their brands. 
D)  to add positive reviews of their competitors' brands.

Question 2

In the United States,the aim of the economic system has been to satisfy consumers' needs as they-the consumers-see them.

Accepted Answer

A) True 
 B)False

Question 3

The forces of competition in and among ________ helps speed the diffusion of marketing advances to consumers everywhere.

Accepted Answer

A)  market-directed economies 
B)  command economies 
C)  production-oriented firms 
D)  collectivistic cultures 
E)  individualistic cultures 
A)  market-directed economies 
B)  command economies 
C)  production-oriented firms 
D)  collectivistic cultures 
E)  individualistic cultures

Question 4

A market-directed economic system implies that:

Accepted Answer

A)  society lacks both political and economic freedom. 
B)  people have political freedom but economic objectives are determined by the government. 
C)  political freedom and economic freedom go hand in hand. 
D)  the needs of consumers are not part of marketing objectives. 
E)  very little importance is attached to customer satisfaction. 
A)  society lacks both political and economic freedom. 
B)  people have political freedom but economic objectives are determined by the government. 
C)  political freedom and economic freedom go hand in hand. 
D)  the needs of consumers are not part of marketing objectives. 
E)  very little importance is attached to customer satisfaction.

Question 5

Better performance of our market-directed macro-marketing system may require:

Accepted Answer

A)  newer and tougher laws-because the present laws don't do enough to protect competing firms from each other. 
B)  more consumer responsibility. 
C)  less emphasis on consumer privacy. 
D)  less business responsibility because consumers already determine whether a firm will succeed or fail. 
E)  None of these alternatives is correct. 
A)  newer and tougher laws-because the present laws don't do enough to protect competing firms from each other. 
B)  more consumer responsibility. 
C)  less emphasis on consumer privacy. 
D)  less business responsibility because consumers already determine whether a firm will succeed or fail. 
E)  None of these alternatives is correct.

Question 6

Most critics of marketing who argue that marketing managers help create monopoly or monopolistic competition,feel this leads to:

Accepted Answer

A)  restriction of output. 
B)  higher prices. 
C)  reduction in the national income. 
D)  more unemployment. 
E)  All of these alternatives are correct. 
A)  restriction of output. 
B)  higher prices. 
C)  reduction in the national income. 
D)  more unemployment. 
E)  All of these alternatives are correct.

Question 7

Regarding timing,a marketing plan:

Accepted Answer

A)  could cover as short a time period as a few months. 
B)  is specific about time-related details. 
C)  could cover as long a time period as several years. 
D)  All of these alternatives are correct. 
A)  could cover as short a time period as a few months. 
B)  is specific about time-related details. 
C)  could cover as long a time period as several years. 
D)  All of these alternatives are correct.

Question 8

According to the text,micro-marketing may cost too much because:

Accepted Answer

A)  too many managers seize on whatever strategy seems easiest. 
B)  too many managers are slow and bureaucratic. 
C)  too many managers jump on the "what's new" bandwagon without a strategy that ensures customer satisfaction and company profits. 
D)  too many managers have the mentality "that's not the way we do things." 
E)  All of these are reasons why micro-marketing may cost too much. 
A)  too many managers seize on whatever strategy seems easiest. 
B)  too many managers are slow and bureaucratic. 
C)  too many managers jump on the "what's new" bandwagon without a strategy that ensures customer satisfaction and company profits. 
D)  too many managers have the mentality "that's not the way we do things." 
E)  All of these are reasons why micro-marketing may cost too much.

Question 9

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of:

Accepted Answer

A)  Channels and logistics 
B)  Personal selling 
C)  Demographic patterns 
D)  Marketing research 
E)  Communication technologies 
A)  Channels and logistics 
B)  Personal selling 
C)  Demographic patterns 
D)  Marketing research 
E)  Communication technologies

Question 10

Regarding our MACRO-marketing system,the text suggests that:

Accepted Answer

A)  consumers' freedom of choice should be reduced-for the good of society. 
B)  some changes may be necessary-but consumer-citizens should vote on these changes. 
C)  marketing managers should limit consumers' freedom of choice. 
D)  marketing managers should produce only what they feel is good for consumers. 
E)  None of these alternatives is correct. 
A)  consumers' freedom of choice should be reduced-for the good of society. 
B)  some changes may be necessary-but consumer-citizens should vote on these changes. 
C)  marketing managers should limit consumers' freedom of choice. 
D)  marketing managers should produce only what they feel is good for consumers. 
E)  None of these alternatives is correct.

Question 11

Satisfaction with a firm's marketing efforts can be roughly measured by

Accepted Answer

A)  its profit. 
B)  the firm's impact on the macro-marketing system. 
C)  the size of its target markets. 
D)  its marketing mix. 
E)  None of these are good measurements. 
A)  its profit. 
B)  the firm's impact on the macro-marketing system. 
C)  the size of its target markets. 
D)  its marketing mix. 
E)  None of these are good measurements.

Question 12

Firms can manipulate consumers to buy anything the company chooses to produce.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a key trend affecting marketing strategy planning?

Accepted Answer

A)  Senior and ethnic submarkets are getting smaller. 
B)  Slower new-product development 
C)  Less use of technology in personal selling 
D)  Less international market development 
E)  Growth of marketing information systems 
A)  Senior and ethnic submarkets are getting smaller. 
B)  Slower new-product development 
C)  Less use of technology in personal selling 
D)  Less international market development 
E)  Growth of marketing information systems

Question 14

Looking at the "average" satisfaction of a whole society does not provide a complete picture for evaluating macro-marketing effectiveness.

Accepted Answer

A) True 
 B)False

Question 15

Regarding our macro-marketing system:

Accepted Answer

A)  marketing makes people materialistic by creating "false values." 
B)  advertising generally raises prices and wastes resources. 
C)  marketing tries to satisfy "unwanted demand" rather than "genuine wants." 
D)  satisfying consumer needs and wants is a dynamic, on-going process. 
E)  none of these alternatives is correct. 
A)  marketing makes people materialistic by creating "false values." 
B)  advertising generally raises prices and wastes resources. 
C)  marketing tries to satisfy "unwanted demand" rather than "genuine wants." 
D)  satisfying consumer needs and wants is a dynamic, on-going process. 
E)  none of these alternatives is correct.

Question 16

As consumers shift their support to firms that do meet their needs,

Accepted Answer

A)  laggard businesses are forced to either improve or get out of the way. 
B)  firms should focus on domestic markets and ignore international ones. 
C)  firms must immediately adopt their competitors' strategies. 
D)  firms should adhere to the idea that "if it ain't broke, don't fix it." 
E)  firms should increase promotional expenditure. 
A)  laggard businesses are forced to either improve or get out of the way. 
B)  firms should focus on domestic markets and ignore international ones. 
C)  firms must immediately adopt their competitors' strategies. 
D)  firms should adhere to the idea that "if it ain't broke, don't fix it." 
E)  firms should increase promotional expenditure.

Question 17

In measuring consumer satisfaction,marketing managers should remember that:

Accepted Answer

A)  customer satisfaction is a highly personal concept. 
B)  consumer expectations and aspirations tend to remain the same over time. 
C)  looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness. 
D)  evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results. 
E)  All of these alternatives are correct. 
A)  customer satisfaction is a highly personal concept. 
B)  consumer expectations and aspirations tend to remain the same over time. 
C)  looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness. 
D)  evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results. 
E)  All of these alternatives are correct.

Question 18

According to your text,critics of advertising

Accepted Answer

A)  argue that it lowers consumer prices-and thus results in "less than satisfactory" profits for firms. 
B)  often overrate the positive effect that monopolistic competition can have on the economy. 
C)  who think that a lot of advertising is annoying simply don't know what they're talking about. 
D)  claim that firms use clever ads to persuade consumers to buy whatever the firms want to sell. 
E)  base their evaluation on fears that advertising increases economies of scale. 
A)  argue that it lowers consumer prices-and thus results in "less than satisfactory" profits for firms. 
B)  often overrate the positive effect that monopolistic competition can have on the economy. 
C)  who think that a lot of advertising is annoying simply don't know what they're talking about. 
D)  claim that firms use clever ads to persuade consumers to buy whatever the firms want to sell. 
E)  base their evaluation on fears that advertising increases economies of scale.

Question 19

Which of the following strategic decision areas is a part of the product component of the marketing mix?

Accepted Answer

A)  Branding 
B)  Managing channels 
C)  Publicity 
D)  Discounts 
E)  Geographic terms 
A)  Branding 
B)  Managing channels 
C)  Publicity 
D)  Discounts 
E)  Geographic terms

Question 20

The legal environment sets the maximum standards of ethical behavior in a society.

Accepted Answer

A) True 
 B)False

Exam 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Many companies police the Internet:

In the United States,the aim of the economic system has been to satisfy consumers' needs as they-the consumers-see them.

The forces of competition in and among ________ helps speed the diffusion of marketing advances to consumers everywhere.

A market-directed economic system implies that:

Better performance of our market-directed macro-marketing system may require:

Most critics of marketing who argue that marketing managers help create monopoly or monopolistic competition,feel this leads to:

Regarding timing,a marketing plan:

According to the text,micro-marketing may cost too much because:

Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of:

Regarding our MACRO-marketing system,the text suggests that:

Satisfaction with a firm's marketing efforts can be roughly measured by

Firms can manipulate consumers to buy anything the company chooses to produce.

Which of the following is a key trend affecting marketing strategy planning?

Looking at the "average" satisfaction of a whole society does not provide a complete picture for evaluating macro-marketing effectiveness.

Regarding our macro-marketing system:

As consumers shift their support to firms that do meet their needs,

In measuring consumer satisfaction,marketing managers should remember that:

According to your text,critics of advertising

Which of the following strategic decision areas is a part of the product component of the marketing mix?

The legal environment sets the maximum standards of ethical behavior in a society.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters