Question 1

Improving both micro-marketing and macro-marketing may require:

Accepted Answer

A)  tougher enforcement of present laws. 
B)  better-informed and more socially responsible consumers. 
C)  more attention to consumer privacy. 
D)  more social responsibility by businesses. 
E)  All of these may be required. 
A)  tougher enforcement of present laws. 
B)  better-informed and more socially responsible consumers. 
C)  more attention to consumer privacy. 
D)  more social responsibility by businesses. 
E)  All of these may be required.

Question 2

Consumer satisfaction at the micro level cannot be measured because firms cannot determine how well their products satisfy customers.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a strategic decision area that is a part of the component of place in the marketing mix?

Accepted Answer

A)  Product lines 
B)  Quality level 
C)  Market exposure 
D)  Promotion blend 
E)  Allowances 
A)  Product lines 
B)  Quality level 
C)  Market exposure 
D)  Promotion blend 
E)  Allowances

Question 4

The best way to improve the operation of our macro-marketing system,given the current objectives of our society,is:

Accepted Answer

A)  to encourage marketing managers to produce only what they feel is good for consumers. 
B)  to eliminate intermediaries. 
C)  to add value and better satisfy consumers' needs and preferences. 
D)  to spend more on advertising. 
E)  to move toward a command economy. 
A)  to encourage marketing managers to produce only what they feel is good for consumers. 
B)  to eliminate intermediaries. 
C)  to add value and better satisfy consumers' needs and preferences. 
D)  to spend more on advertising. 
E)  to move toward a command economy.

Question 5

Marketers need to work harder and smarter at finding ways to satisfy consumer
needs without sacrificing the environment.

Accepted Answer

A) True 
 B)False

Question 6

At the macro level,consumer satisfaction is difficult to measure and interpret so any evaluation is in part subjective.

Accepted Answer

A) True 
 B)False

Question 7

Identify the component of the marketing mix that involves advertising and hiring sales people.

Accepted Answer

A)  Price 
B)  Product 
C)  Place 
D)  Promotion 
E)  Production 
A)  Price 
B)  Product 
C)  Place 
D)  Promotion 
E)  Production

Question 8

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

Accepted Answer

A) True 
 B)False

Question 9

In the United States,the basic objective of our market-directed economic system has been to satisfy consumer needs as they,the consumers,see them.

Accepted Answer

A) True 
 B)False

Question 10

Which of the 4Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

Accepted Answer

A)  Product 
B)  Place 
C)  Promotion 
D)  Price 
A)  Product 
B)  Place 
C)  Promotion 
D)  Price

Question 11

Which of the following is NOT a trend affecting marketing strategy planning in the Channels and Logistics area?

Accepted Answer

A)  more attention to quality 
B)  less multichannel shopping 
C)  more attention to service technologies 
D)  research and development teams with market-driven focus 
E)  more attention to sustainable design 
A)  more attention to quality 
B)  less multichannel shopping 
C)  more attention to service technologies 
D)  research and development teams with market-driven focus 
E)  more attention to sustainable design

Question 12

The text argues that macro-marketing in the United States:

Accepted Answer

A)  costs too much because many consumers are dissatisfied. 
B)  is a growing concept. 
C)  does not cost too much. 
D)  tends to decrease consumer welfare. 
E)  costs too much because satisfying consumers costs too much. 
A)  costs too much because many consumers are dissatisfied. 
B)  is a growing concept. 
C)  does not cost too much. 
D)  tends to decrease consumer welfare. 
E)  costs too much because satisfying consumers costs too much.

Question 13

Given the U.S.economy's basic objective,the best measure of the effectiveness of the U.S.macro-marketing system is:

Accepted Answer

A)  GDP growth. 
B)  the equality of income distribution. 
C)  how efficiently resources are used. 
D)  how many new products are introduced. 
E)  the level of consumer satisfaction. 
A)  GDP growth. 
B)  the equality of income distribution. 
C)  how efficiently resources are used. 
D)  how many new products are introduced. 
E)  the level of consumer satisfaction.

Question 14

Which of the following might be sections in a marketing plan?

Accepted Answer

A)  Competitor Analysis 
B)  Customer Analysis 
C)  Marketing Strategy 
D)  Situation Analysis 
E)  All of these sections could be included in a marketing plan. 
A)  Competitor Analysis 
B)  Customer Analysis 
C)  Marketing Strategy 
D)  Situation Analysis 
E)  All of these sections could be included in a marketing plan.

Question 15

Which of the following statements about ethical behavior in business is true?

Accepted Answer

A)  The legal environment sets the highest standards of ethical behavior. 
B)  The legal environment sets the maximum standards of ethical behavior. 
C)  The legal environment sets the minimum standards of ethical behavior. 
D)  The legal environment sets the normative standards of ethical behavior. 
E)  None of these statements about ethical behavior is true 
A)  The legal environment sets the highest standards of ethical behavior. 
B)  The legal environment sets the maximum standards of ethical behavior. 
C)  The legal environment sets the minimum standards of ethical behavior. 
D)  The legal environment sets the normative standards of ethical behavior. 
E)  None of these statements about ethical behavior is true

Question 16

The marketing manager:

Accepted Answer

A)  must make independent decisions and assemble them into a marketing mix. 
B)  must creatively blend the four Ps so the firm develops the best mix for the target market. 
C)  must integrate the ideas of specialists, such as the product manager, advertising manager, and sales manager. 
D)  must make sure that each marketing mix decision works well with the others. 
E)  All of these alternatives are correct. 
A)  must make independent decisions and assemble them into a marketing mix. 
B)  must creatively blend the four Ps so the firm develops the best mix for the target market. 
C)  must integrate the ideas of specialists, such as the product manager, advertising manager, and sales manager. 
D)  must make sure that each marketing mix decision works well with the others. 
E)  All of these alternatives are correct.

Question 17

Regarding the roles of marketers and consumers in improving the macro-marketing system:

Accepted Answer

A)  marketing managers should not be expected to improve and extend the range of goods and services they make available. 
B)  the decisions that marketing managers make always increase the choices available to consumers. 
C)  consumer-citizens have the responsibility to vote for laws that place constraints on businesses, if those businesses harm the ecological system or make excessive demands on scarce resources. 
D)  marketers and consumers should decide in advance what products will be produced so as not to waste scarce resources. 
E)  None of these alternatives is correct. 
A)  marketing managers should not be expected to improve and extend the range of goods and services they make available. 
B)  the decisions that marketing managers make always increase the choices available to consumers. 
C)  consumer-citizens have the responsibility to vote for laws that place constraints on businesses, if those businesses harm the ecological system or make excessive demands on scarce resources. 
D)  marketers and consumers should decide in advance what products will be produced so as not to waste scarce resources. 
E)  None of these alternatives is correct.

Question 18

In a marketing plan,which of the following would not be included in the Promotion area?

Accepted Answer

A)  Advertising. 
B)  Packaging. 
C)  Personal selling. 
D)  Sales promotion. 
E)  Publicity. 
A)  Advertising. 
B)  Packaging. 
C)  Personal selling. 
D)  Sales promotion. 
E)  Publicity.

Question 19

Which of the following statements is true?

Accepted Answer

A)  Research shows that many customers are not satisfied and feel that some companies do not deliver on their promises. 
B)  Research shows that most customers are somewhat satisfied and feel that companies usually deliver on their promises. 
C)  Research shows that most customers are satisfied and feel that companies deliver on their promises. 
A)  Research shows that many customers are not satisfied and feel that some companies do not deliver on their promises. 
B)  Research shows that most customers are somewhat satisfied and feel that companies usually deliver on their promises. 
C)  Research shows that most customers are satisfied and feel that companies deliver on their promises.

Question 20

A marketing plan that included sections on transportation requirements,inventory product-handling requirements,and facility requirements would include those sections under the area of ________.

Accepted Answer

A)  Promotion 
B)  Price 
C)  Place 
D)  Product 
E)  Personnel 
A)  Promotion 
B)  Price 
C)  Place 
D)  Product 
E)  Personnel

Exam 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Improving both micro-marketing and macro-marketing may require:

Consumer satisfaction at the micro level cannot be measured because firms cannot determine how well their products satisfy customers.

Which of the following is a strategic decision area that is a part of the component of place in the marketing mix?

The best way to improve the operation of our macro-marketing system,given the current objectives of our society,is:

Marketers need to work harder and smarter at finding ways to satisfy consumer needs without sacrificing the environment.

At the macro level,consumer satisfaction is difficult to measure and interpret so any evaluation is in part subjective.

Identify the component of the marketing mix that involves advertising and hiring sales people.

A marketing manager who is willing to spend enough on persuasive promotion can usually get consumers to buy anything the company chooses to produce.

In the United States,the basic objective of our market-directed economic system has been to satisfy consumer needs as they,the consumers,see them.

Which of the 4Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

Which of the following is NOT a trend affecting marketing strategy planning in the Channels and Logistics area?

The text argues that macro-marketing in the United States:

Given the U.S.economy's basic objective,the best measure of the effectiveness of the U.S.macro-marketing system is:

Which of the following might be sections in a marketing plan?

Which of the following statements about ethical behavior in business is true?

The marketing manager:

Regarding the roles of marketers and consumers in improving the macro-marketing system:

In a marketing plan,which of the following would not be included in the Promotion area?

Which of the following statements is true?

A marketing plan that included sections on transportation requirements,inventory product-handling requirements,and facility requirements would include those sections under the area of ________.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Managing Marketings Link With Other Functional Areas

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters