Exam 9: Value Chain Management: Functional Strategies for Competitive Advantage

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Which of the following is the rationale behind the development of flexible manufacturing techniques?

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Marketing function involves research activities to create new or improved products that add value to a product.

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An organization that increases its quality can improve its profits by _____ the prices of its products due to increased reliability and _____ its operating costs due to increased productivity.

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An automobile manufacturer redesigning the body of one of its cars to improve its aerodynamics is an example of quantum product innovation.

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What is customer relationship management? Describe the possible changes in the operation of a grocery store in a small town that recently implemented a customer relationship management system.

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__________ members of a team bear the primary responsibility for the success of a project and stay with a project from inception to completion.

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_______ is a technique that forces managers to choose among competing projects so functional resources are not spread thinly over too many projects.

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The just-in-time view of inventory leads an organization to stockpile excess inputs in a warehouse in case it needs them to meet sudden upturns in demand.

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A value chain is a series of functional activities that convert inputs into finished goods or services that customers value.

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Attaining _____ includes all the other methods of achieving competitive advantage.

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_____ is a strategy based on the use of IT to reduce the costs associated with the product assembly processor the way services are delivered to customers.

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______ is the gradual improvement and refinement of existing products over time as existing technologies are perfected.

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Which of the following is true about quantum product innovations?

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NutraPlus manufactures dietary supplements.Each workstation is self-contained, and a product goes to whichever workstation is needed to perform the next operation to complete the product.This is an example of a _____ layout.

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________ are the goods and products manufactured using fundamental shifts in technology as a result of pioneering discoveries.

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Which of the following should an organization do in order to obtain a competitive advantage through superior efficiency?

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Good value chain management requires that marketing managers focus on the type of products it makes.

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Which of the following is true about the impact of high-quality products?

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According to total quality management philosophy, the managers involved in quality control or engineering define the quality.

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Using the Internet to manage the value chain reduces the costs of coordination both between the company and its customers and between the company and its suppliers.

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