Exam 18: Implementing Interactive and Multichannel Marketing

Customers can build their own computers with Dell's online configurator.They simply have to answer a few questions and choose from a menu of product attributes,prices,and delivery options.The design of a Dell customized computer is made possible through the use of a

Monster.com is a leading online,job-hunting website.A person looking for a new job can register with the company in order to save searches.After registration,Monster will automatically email job postings that are relevant to job-hunters.They can unsubscribe on the "Manage Saved Searches" page or with the opt-out link in the welcome email.Monster.com uses __________ to send its email updates.

Because __________ collect precise information about preferences and behavior of individual buyers,a company becomes more knowledgeable about a customer and better able to anticipate and fulfill that customer's needs.

Pizza Hut's young adult males seek more of the food they love with __________ in the process.

Consumers deftly use Internet technology to seek information,evaluate alternatives,and make purchase decisions on their own time,terms,and conditions.This describes which reason consumers buy and shop online?

Which of the following transactions occurred in the marketspace?

The text,video,audio,and graphics that are found on a website are referred to as

Websites that offer personalized content,such as My eBay and My Yahoo!,have __________ as a prominent design element.

________ is the practice of examining products in a store and then buying them online for a cheaper price.

Which of the following do cookies provide to improve a consumer's online buying and shopping experience?

Six general product and service categories account for about 70 percent of online consumer buying today and for the foreseeable future.One category includes items for which product information is an important part of the purchase decision,but prepurchase trial is not necessarily critical.This category contains items such as

Interactive marketing is characterized by

Wolfermans.com is a company that sells gourmet English muffins,specialty breads,and exquisite desserts in gift assortments.When you access its website,you discover 14 pictures that make lavish use of color.The Wolferman's website design conveys the core consumer benefits provided by the company's offerings through the use of

What is the standard for measuring a meaningful marketspace company presence?

A visitor to WWE.com will find frequently updated information on WWE wrestlers,matches,and licensed merchandise on a starry black background,but there are no links to other websites.The WWE.com website is lacking __________,a website design element that influences customer experience.

Permission marketing is dependent on the ________ of the customer.

On eBay.com,the Internet auction website,sellers design the web page on which they sell their merchandise.One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky.The page contained six pictures of the tray from different angles and an animated depiction of an American flag.Many potential buyers abandoned the web page before all the pictures downloaded.The seller must have been unaware of the

Stickiness Marketing Dashboard -Consider the Stickiness Marketing Dashboard for an automobile dealership.To gauge the stickiness of its website,the firm monitors several measures.For 2014,where would Arrow B be shown,as the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?

Amazon.com uses __________ to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations.Based on a customer's desire to purchase an author's e-book for her Kindle,Amazon might recommend an e-book by a similar author within the same genre.

The principal difference between the two major types of websites is that promotional websites are designed to __________ while transactional websites __________.