Question 1

Travel websites such as Priceline.com are designed to be __________ oriented,with emphasis on destinations,scheduling,and prices.

Accepted Answer

A)  content 
B)  functionally 
C)  aesthetically 
D)  text 
E)  picture 
A)  content 
B)  functionally 
C)  aesthetically 
D)  text 
E)  picture

Question 2

Which of the following is popular product category for showrooming?

Accepted Answer

A)  cleaning products 
B)  music 
C)  jewelry 
D)  consumer electronics 
E)  furniture 
A)  cleaning products 
B)  music 
C)  jewelry 
D)  consumer electronics 
E)  furniture

Question 3

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in

Accepted Answer

A)  a matter of minutes. 
B)  real time. 
C)  about 24 hours. 
D)  a few months' time, after quarterly reports are compiled. 
E)  time for a subsequent purchase. 
A)  a matter of minutes. 
B)  real time. 
C)  about 24 hours. 
D)  a few months' time, after quarterly reports are compiled. 
E)  time for a subsequent purchase.

Question 4

Although Recreational Equipment,Inc.(www.rei.com)has typical retail store hours,35 percent of its orders are placed between the hours of 10 p.m.and 7 a.m.This shows how electronic commerce contributes to customer value through the creation of

Accepted Answer

A)  time utility. 
B)  place utility. 
C)  possession utility. 
D)  form utility. 
E)  access utility. 
A)  time utility. 
B)  place utility. 
C)  possession utility. 
D)  form utility. 
E)  access utility.

Question 5

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

Accepted Answer

A)  convenience. 
B)  customization. 
C)  communication. 
D)  cost. 
E)  control. 
A)  convenience. 
B)  customization. 
C)  communication. 
D)  cost. 
E)  control.

Question 6

iVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management,and relationships.This website is an example of

Accepted Answer

A)  a web community. 
B)  spam. 
C)  a shopping bot. 
D)  a blog. 
E)  a web café. 
A)  a web community. 
B)  spam. 
C)  a shopping bot. 
D)  a blog. 
E)  a web café.

Question 7

A recurring issue for manufacturers with transactional websites is the threat of potential harm to trade relationships with their retailing intermediaries known as

Accepted Answer

A)  channel conflict. 
B)  webrooming. 
C)  showrooming. 
D)  customerization. 
E)  trade discord. 
A)  channel conflict. 
B)  webrooming. 
C)  showrooming. 
D)  customerization. 
E)  trade discord.

Question 8

The prevalence of online shopping and buying has sparked interest in how the Internet has contributed to ________,as evidenced by the PsychCentral online,interactive quiz to test consumers for symptoms.

Accepted Answer

A)  web communities 
B)  spam 
C)  permission marketing 
D)  compulsive shopping 
E)  choiceboards 
A)  web communities 
B)  spam 
C)  permission marketing 
D)  compulsive shopping 
E)  choiceboards

Travel websites such as Priceline.com are designed to be __________ oriented,with emphasis on destinations,scheduling,and prices.

Which of the following is popular product category for showrooming?

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in

Although Recreational Equipment,Inc.(www.rei.com)has typical retail store hours,35 percent of its orders are placed between the hours of 10 p.m.and 7 a.m.This shows how electronic commerce contributes to customer value through the creation of

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

iVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management,and relationships.This website is an example of

A recurring issue for manufacturers with transactional websites is the threat of potential harm to trade relationships with their retailing intermediaries known as

The prevalence of online shopping and buying has sparked interest in how the Internet has contributed to ________,as evidenced by the PsychCentral online,interactive quiz to test consumers for symptoms.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 18: Implementing Interactive and Multichannel Marketing

Travel websites such as Priceline.com are designed to be __________ oriented,with emphasis on destinations,scheduling,and prices.

Which of the following is popular product category for showrooming?

Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in

Although Recreational Equipment,Inc.(www.rei.com)has typical retail store hours,35 percent of its orders are placed between the hours of 10 p.m.and 7 a.m.This shows how electronic commerce contributes to customer value through the creation of

Consumers can visit the BananaRepublic.com website to scan and order from among thousands of displayed clothing items without fighting traffic,finding a parking space,or standing in store checkout lines.This describes one example of why consumers shop and buy online,which is

iVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management,and relationships.This website is an example of

A recurring issue for manufacturers with transactional websites is the threat of potential harm to trade relationships with their retailing intermediaries known as

The prevalence of online shopping and buying has sparked interest in how the Internet has contributed to ________,as evidenced by the PsychCentral online,interactive quiz to test consumers for symptoms.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Developing New Products and Services

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters