Exam 18: Implementing Interactive and Multichannel Marketing

The consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences is referred to as

Which of the following characteristics of online shopping contributes to its convenience?

In terms of the online customer experience,commerce refers to

How are transactional and promotional websites different?

In marketspace,buzz refers to

Seven Cycles uses __________ to create customer value,build relationships,and produce customer experiences in novel ways.

Multichannel marketing refers to

Seven Cycles has a __________ with its nearly 200 authorized retailers in the United States and 30 international distributors in 40 countries.

One product and service category of online consumer buying consists of highly standardized products and services such as home furnishings,automotive products,and casual apparel,for which

When John subscribed to a financial news publication online,the company told him that as a service to him it would be creating a cookie.Explain what the online publication did and why.

The most common cross-channel shopping and buying path is to browse one or more websites and then

Most websites do not include every design element.Websites that are used primarily for advertising and promotion purposes emphasize the __________ design element.

A cross-channel consumer is

An Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via email,social networking,and blogs is referred to as

Stickiness Marketing Dashboard -Consider the Stickiness Marketing Dashboard for an automobile dealership.To gauge the stickiness of its website,the firm monitors several measures.For 2013,where would Arrow A be shown,as the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?

Online buyers of consumer electronics can shop individual manufacturers,such as QVC.com,a general online merchant that offers more than 100,000 products.This describes one example of why consumers shop and buy online,which is

Which of the following pricing tactics would Ticketmaster use if it wanted to price sports and concert tickets in a flexible way,in response to supply and demand?

People who referred 10 friends to the Procter & Gamble website for Physique shampoo received a free,travel-sized styling spray and were entered in a sweepstakes to win a year's supply of the shampoo.The promotion generated 2 million referrals and made Physique the most successful new shampoo ever launched in the United States.To accomplish this,P&G used

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as

Bots contribute to the convenience of online shopping because they