Exam 3: Building Goodwill

Captain J's,a popular burger joint in California,recently improved on their quality of burgers by adding more layers of meat and cheese to it.To spread the word about their improved burgers,they distributed fliers to passers-by at streets.Which of the following would best help Captain J's promote their new burgers by creating positive emphasis?

What are the key guidelines to be followed while using content to demonstrate you-attitude and build goodwill?

While giving good news,a writer or speaker should predict an audience's response because it makes them feel that the writer understands them.

Every title that contains the word "man" should be avoided because it involves using sexist language.

Straightforward negatives build credibility while giving bad news.

Workman,chairman,and airhostess are examples of neutral titles.

Which of the following does revisions in you-attitude result in?

Business communication uses singulars to eliminate sexist generic pronouns.

Janice Hampton,a guest relation executive at the Sterling Hotel,needs to write a letter to a guest who has recently become a star club member of the hotel.Which of the following should she say which will best demonstrate you-attitude in the letter?

It is appropriate to talk about one's own emotions in a message of congratulations or condolence.

It is good to use more politeness if one is asking for something that will inconvenience the audience.

Focusing on alternatives and on what the audience can do when options are closed is a good way of implementing positive emphasis.

Impersonal expressions omit things and focus on talking about people.

How should negative information be presented in a message?

Jennifer Reese needs to write to her client,Mark Lewis,about new requirements for a project.She has recently got to know that Mr.Lewis' mother passed away and in her letter empathizes with the client saying,"I am sorry to hear about your mother's death." What does the sentence indicate?

For which of the following is the lowest level of politeness used?

Positive emphasis can be created by putting negative information in the middle and presenting it compactly.

Patrick Rowe is a manager at a software firm.Jack Blair,Patrick's team member,is facing technical issues with software system.While communicating with Blair,Rowe used an impersonal statement to talk about the issue.Which of the following did Patrick say?

Which of the following is true of using a nonsexist language?

Martina,a campaigner at an environmental organization,has asked her project members Megan and Alana to write individual progress reports on the campaign.Megan had not achieved the objectives of the campaign and her report was filled with negative connotations.On the other hand,though Alana too had not achieved her objectives,her report avoided the use of negative words.Which of the following did Alana's report most likely incorporate?