Question 1

A code of ethics is a formal statement of ethical principles and

Accepted Answer

A) legal restrictions. 
B) moral reservations. 
C) cultural values. 
D) rules of engagement. 
E) rules of conduct. 
A) legal restrictions. 
B) moral reservations. 
C) cultural values. 
D) rules of engagement. 
E) rules of conduct. E

Question 2

Two prominent personal moral philosophies have direct bearing on marketing practice:

Accepted Answer

A) existentialism and pragmatism. 
B) pragmatism and idealism. 
C) moral idealism and utilitarianism. 
D) social responsibility and personal ethics. 
E) moral behaviorism and secular ethics. 
A) existentialism and pragmatism. 
B) pragmatism and idealism. 
C) moral idealism and utilitarianism. 
D) social responsibility and personal ethics. 
E) moral behaviorism and secular ethics. C

Question 3

Many fast food restaurants, including Burger King, McDonald's, and Wendy's, no longer use Styrofoam containers (which do not degrade as quickly as paper in a landfill) for packaging of their products.Rather, these firms wrap their burgers in recycled paper and place to-go orders in recycled paper bags.These fast-food restaurants use

Accepted Answer

A) proactive marketing. 
B) green marketing. 
C) consumerism. 
D) an ecological code of ethics. 
E) cause marketing. 
A) proactive marketing. 
B) green marketing. 
C) consumerism. 
D) an ecological code of ethics. 
E) cause marketing. B

Question 4

There are three types of social responsibility, each relating to particular constituencies.According to Figure 4-3 above, constituency "B" represents __________ responsibility.

Accepted Answer

A) societal 
B) stakeholder 
C) profit 
D) customer 
E) seller 
A) societal 
B) stakeholder 
C) profit 
D) customer 
E) seller

Question 5

A formal statement of ethical principles and rules of conduct is referred to as a(n)

Accepted Answer

A) ethical mission. 
B) moral code. 
C) moral manifest. 
D) code of conduct. 
E) code of ethics. 
A) ethical mission. 
B) moral code. 
C) moral manifest. 
D) code of conduct. 
E) code of ethics.

Question 6

Making counterfeit copies of Gucci purses, Hilfiger sportswear, and other international brands is pervasive in China because it is so easy to get away with it.Laws protecting intellectual property are unclear and sporadically enforced.Even when they are applied, sanctions are minimal, typically consisting of confiscation, a warning, a public apology, and perhaps a fine (negotiated, of course).Moreover, copying enjoys a long tradition in China and does not carry a stigma.Copying a masterpiece was historically considered an art form in its own right, and Chinese students have been taught for centuries to copy their teachers as accurately as possible before attempting to create.A business introducing a product into China needs to know that __________ may lead to trademark infringements.

Accepted Answer

A) religious precepts 
B) antecedent states 
C) organizational culture and expectations 
D) societal culture and norms 
E) global legislation 
A) religious precepts 
B) antecedent states 
C) organizational culture and expectations 
D) societal culture and norms 
E) global legislation

Question 7

FIGURE 4-4  
-Avon has already donated more than $600 million towards breast cancer research.One contributing factor was the sale of a bag designed by Marimekko® exclusively for the Avon Breast Cancer Crusade (see Figure 4-4 above).One hundred percent of net profits were donated to the crusade.This is an example of

Accepted Answer

A) philanthropic marketing. 
B) corporate altruism. 
C) public relations marketing. 
D) transactional marketing. 
E) cause marketing. 
A) philanthropic marketing. 
B) corporate altruism. 
C) public relations marketing. 
D) transactional marketing. 
E) cause marketing.

Question 8

Enron's Chief Financial Officer Andrew Fastow was indicted and then pleaded guilty on charges of securities fraud in the Enron case and was accused of enriching himself and his family at the company's expense.He ordered an employee to fake financing to fool an adviser to the California Public Employees' Retirement System.The employee resisted, but Fastow, in his tenure with Enron, was acting

Accepted Answer

A) ethically but illegally. 
B) ethically and legally. 
C) unethically and illegally. 
D) unethically but legally. 
E) in none of the above ways. 
A) ethically but illegally. 
B) ethically and legally. 
C) unethically and illegally. 
D) unethically but legally. 
E) in none of the above ways.

Question 9

According to the philosophy of __________ if the benefits exceed the costs, the behavior is ethical.

Accepted Answer

A) hedonism 
B) utilitarianism 
C) existentialism 
D) moral idealism 
E) socialism 
A) hedonism 
B) utilitarianism 
C) existentialism 
D) moral idealism 
E) socialism

Question 10

The philosophy of utilitarianism underlies the economic tenets of

Accepted Answer

A) existentialism. 
B) moral idealism. 
C) communism. 
D) socialism. 
E) capitalism. 
A) existentialism. 
B) moral idealism. 
C) communism. 
D) socialism. 
E) capitalism.

Question 11

In 2006, Gap Inc.ended their relationship with 23 production facilities due to code violations.Several closings occurred because of the use of child labor.In response to these events the Gap created a large team whose purpose is to travel worldwide to ensure compliance with their Code of Vendor Conduct.This is an example of

Accepted Answer

A) reactionary marketing. 
B) social responsibility. 
C) profit responsibility. 
D) utilitarianism. 
E) moral idealism. 
A) reactionary marketing. 
B) social responsibility. 
C) profit responsibility. 
D) utilitarianism. 
E) moral idealism.

Question 12

The right to be heard means that

Accepted Answer

A) the U.S.Department of Commerce has the right to hear consumer complaints. 
B) the American Advertising Federation has the right to hear both retailer and customer complaints. 
C) consumers should have access to public-policy makers regarding complaints about products and services. 
D) companies should have access to public-policy makers regarding complaints about consumers. 
E) consumers should have access to public-policy makers regarding new product ideas. 
A) the U.S.Department of Commerce has the right to hear consumer complaints. 
B) the American Advertising Federation has the right to hear both retailer and customer complaints. 
C) consumers should have access to public-policy makers regarding complaints about products and services. 
D) companies should have access to public-policy makers regarding complaints about consumers. 
E) consumers should have access to public-policy makers regarding new product ideas.

Question 13

The unauthorized use of intellectual property can severely affect the owners of that property; it can also result in lost jobs, royalties, wages, and tax revenue.What percentage of American college students consider these practices to be unethical?

Accepted Answer

A) 15% 
B) 33% 
C) 60% 
D) 90% 
E) 75% of college students report that the degree of "ethicality" depends upon the size of the firm and the relative cost of the product. 
A) 15% 
B) 33% 
C) 60% 
D) 90% 
E) 75% of college students report that the degree of "ethicality" depends upon the size of the firm and the relative cost of the product.

Question 14

Culture refers to

Accepted Answer

A) the set of values, ideas, and attitudes that are learned and shared among members of a group. 
B) the music, art, theater, etc.that reflects the values of an entire nation. 
C) the learned behaviors of a specific racial, ethnic, or religious group based on ethics and protected by laws. 
D) the combination of beliefs and behaviors accepted as correct regardless of a person's age, sex, race, or religion. 
E) the music, art, theater, etc.that expresses the diverse backgrounds of a nation's subcultures. 
A) the set of values, ideas, and attitudes that are learned and shared among members of a group. 
B) the music, art, theater, etc.that reflects the values of an entire nation. 
C) the learned behaviors of a specific racial, ethnic, or religious group based on ethics and protected by laws. 
D) the combination of beliefs and behaviors accepted as correct regardless of a person's age, sex, race, or religion. 
E) the music, art, theater, etc.that expresses the diverse backgrounds of a nation's subcultures.

Question 15

Laws refer to

Accepted Answer

A) a specific set of behaviors a given society considers to be ethical. 
B) society's values and standards that are enforceable in the courts. 
C) the agreed upon code of behavior for a given nation, community, religious group, or family unit. 
D) written documentation of a prescribed set of behaviors. 
E) a legislated code of ethics defining both what may and may not be done in specific circumstances. 
A) a specific set of behaviors a given society considers to be ethical. 
B) society's values and standards that are enforceable in the courts. 
C) the agreed upon code of behavior for a given nation, community, religious group, or family unit. 
D) written documentation of a prescribed set of behaviors. 
E) a legislated code of ethics defining both what may and may not be done in specific circumstances.

Question 16

More than 70 percent of the physicians in the Maricopa County (Arizona) Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs.All physicians were required to adhere to this schedule as a condition for membership in the society.The U.S.Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing.This example illustrates that the physician's actions were

Accepted Answer

A) ethical but illegal. 
B) ethical and legal. 
C) unethical and illegal. 
D) unethical but legal. 
E) altruistic but naïve. 
A) ethical but illegal. 
B) ethical and legal. 
C) unethical and illegal. 
D) unethical but legal. 
E) altruistic but naïve.

Question 17

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.The important thing to remember is

Accepted Answer

A) moral standards are relative to particular societies. 
B) moral standards must be universal in order for marketing to occur. 
C) moral standards are fluid and very easy to change. 
D) moral standards are cyclical so it is important to change with the times. 
E) moral standards are concrete; something is either right or wrong. 
A) moral standards are relative to particular societies. 
B) moral standards must be universal in order for marketing to occur. 
C) moral standards are fluid and very easy to change. 
D) moral standards are cyclical so it is important to change with the times. 
E) moral standards are concrete; something is either right or wrong.

Question 18

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from changing their books to give a better financial picture.Yet, in the end, it is up to the investor to research the company in which they want to invest because __________ is the norm in the stock market.

Accepted Answer

A) modus operandi 
B) caveat emptor 
C) de facto marketing 
D) ab asino lanam 
E) anguis in herba 
A) modus operandi 
B) caveat emptor 
C) de facto marketing 
D) ab asino lanam 
E) anguis in herba

Question 19

Investors should understand that when purchasing stock the principle of __________ is in effect.It benefits the investor to do research on the company so that they will make a wise purchase.

Accepted Answer

A) modus operandi 
B) e pluribus unum 
C) de facto marketing 
D) corpus delecti 
E) caveat emptor 
A) modus operandi 
B) e pluribus unum 
C) de facto marketing 
D) corpus delecti 
E) caveat emptor

Question 20

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Accepted Answer

A) societal norms. 
B) societal mores. 
C) business cultures. 
D) fair trade practices. 
E) corporate values. 
A) societal norms. 
B) societal mores. 
C) business cultures. 
D) fair trade practices. 
E) corporate values.

A code of ethics is a formal statement of ethical principles and

Two prominent personal moral philosophies have direct bearing on marketing practice:

There are three types of social responsibility, each relating to particular constituencies.According to Figure 4-3 above, constituency "B" represents __________ responsibility.

A formal statement of ethical principles and rules of conduct is referred to as a(n)

According to the philosophy of __________ if the benefits exceed the costs, the behavior is ethical.

The philosophy of utilitarianism underlies the economic tenets of

The right to be heard means that

The unauthorized use of intellectual property can severely affect the owners of that property; it can also result in lost jobs, royalties, wages, and tax revenue.What percentage of American college students consider these practices to be unethical?

Culture refers to

Laws refer to

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.The important thing to remember is

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from changing their books to give a better financial picture.Yet, in the end, it is up to the investor to research the company in which they want to invest because __________ is the norm in the stock market.

Investors should understand that when purchasing stock the principle of __________ is in effect.It benefits the investor to do research on the company so that they will make a wise purchase.

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 4: Ethical and Social Responsibility in Marketing

A code of ethics is a formal statement of ethical principles and

Two prominent personal moral philosophies have direct bearing on marketing practice:

There are three types of social responsibility, each relating to particular constituencies.According to Figure 4-3 above, constituency "B" represents __________ responsibility.

A formal statement of ethical principles and rules of conduct is referred to as a(n)

According to the philosophy of __________ if the benefits exceed the costs, the behavior is ethical.

The philosophy of utilitarianism underlies the economic tenets of

The right to be heard means that

The unauthorized use of intellectual property can severely affect the owners of that property; it can also result in lost jobs, royalties, wages, and tax revenue.What percentage of American college students consider these practices to be unethical?

Culture refers to

Laws refer to

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.The important thing to remember is

The Securities and Exchange Commission (SEC) works hard to prevent unscrupulous companies from changing their books to give a better financial picture.Yet, in the end, it is up to the investor to research the company in which they want to invest because __________ is the norm in the stock market.

Investors should understand that when purchasing stock the principle of __________ is in effect.It benefits the investor to do research on the company so that they will make a wise purchase.

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters