Exam 1: Creating Customer Relationships and Value Through Marketing

In the life of a firm, the _________ era, covered the years from the 1920s to the 1960s.

using it to create customer value is said to have a

Which of the following best describes a marketable service?

Congressional legislation restricting Internet alcohol sales would affect on-line sellers such as Virtual Vineyards.This would be an example of which environmental force?

FIGURE 1-4 -According to Figure 1-4 above, the place strategy makes it convenient for __________ to buy Post-it^® Flag Highlighters.

With today's cell phones, you can watch the news, shoot videos, check the Internet, take pictures, and listen to music.Because of these new features, consumers may want to replace their existing phone with a new model or brand.This increase in demand is in part due to changes in __________, an environmental force.

Which element of the marketing mix is demonstrated when the Mars Company has a sale on M&Ms^® brand candies?

The value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes _________ utility.

Units such as manufacturers, retailers, and government agencies that buy for their own use or for resale are referred to as

Which of the following is the best example of an organizational buyer?

One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a

FIGURE 1-4 -In Figure 1-4 above, the value suggested by 3M's pricing strategy comes from

YouTube.com was named Time Magazine's Invention of the Year for 2006.They attributed its success to the fact that it

People with the desire and ability to buy a specific offering are referred to as a(n) __________.

The Transition is a 19-foot, two-seater road able light-sport aircraft with an anticipated price of US $148,000.The most likely prospective customers for this flying car include

Marriott, Lands' End, and Home Depot deliver customer value by providing its customers with the __________ in the market.

The Hermitage, a famous Russian art museum, was suffering financial difficulties as the result of lost funding and a decrease in tourists.The decrease in visitors is blamed on a lack of awareness of the treasures contained in the museum.As a result, the Hermitage's director has used strategic alliances to create a Web site where people can go and view some of the wonders of the Hermitage.It is hoped that this sampling will encourage visitors and ensure the Hermitage is able to maintain its collections.The museum is a(n) __________, which is marketed through the virtual tours it offers online.

Organizational buyers are most accurately described as

Which of the following statements about marketing departments is most accurate?

An inventor designs a scissor that has interchangeable blades that allow the user to switch from straight cuts to decorative cuts.Identify two possible target markets and justify your answer.