Exam 13: Managing Marketing Channels and Supply Chains

Originally ACT II was a privately owned company.In order to expand its business it entered a licensing agreement with one of the largest food manufacturers in the industry.The licensing partner would sell the popcorn under its own brand name in grocery stores and supermarkets.In turn, ACT II agreed it would not

Dependability is the consistency of replenishment.This is important to all firms in a supply chain and to consumers.It can be broken into three elements: consistent lead time, safe delivery, and

The __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers and restaurants.

The "risk" in a transitional function refers to

Customers currently link to Cisco's web site to configure, price, and order its networking equipment.Cisco then sends orders back out across the internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron.Products are built and tested to Cisco standards, sometimes with procedures run remotely by Cisco.Most are then drop-shipped to buyers, untouched by human hands on Cisco's payroll.This is a description of Cisco's

The __________ is common in the employment services and H&R Block tax services, where a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.

Within the context of a supply chain, __________ is the ability of a logistics system to satisfy users in terms of time, dependability, communications, and convenience.

For most consumers popcorn is considered a convenience product.Therefore, Golden Valley should use __________ distribution for its ACT II popcorn.

Which of the following statements regarding corporate vertical marketing systems is most accurate?

Industrial distributors perform functions that are most like which intermediary in the consumer goods marketing channel?

Physically moving a product to customers would be an example of a __________ function.

A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass-market retailers such as wal-mart.The electronics company has begun production of a small line of high quality, professional studio-model components.How should the small electronics company best distribute its new products?

Figure 13-10 -has adopted a(n) __________ supply chain strategy to better serve its customers.

The target market coverage and distribution intensity associated with shopping goods such as electronics, clothing, and costume jewelry is referred to as _________.

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers is referred to as _________.

When marketing channel members are engaged in gathering, storing, sorting, and transporting products to buyers, they are performing __________ functions.

_________.

Purchasing products for resale or as an agent for supply of a product would be an example of __________ function.

Figure 13-2 above, shows that there are three functions that intermediaries perform.What is the function ("A," "B,", or "C") whose activities include financing, grading, and marketing information and research?

The General Mills-Nestlé strategic channel alliance