Exam 5: Understanding Consumer Behavior

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk.The purchase process for such items, called __________, is virtually a habit, and typifies low-involvement decision-making.

Rackspace US Inc.is a Web hosting company.That means that if you want to have a site on the Web, you could buy not only Internet space from them, but also technical support, and design services.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time of the day or night," you know that Rackspace is most likely trying to do which of the following?

A reference group to which a person actually belongs is referred to as a(n) __________ group.

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as

Beliefs refer to

If you hold a personal value of being thrifty, then you will probably have a positive __________ toward automobiles with good fuel economy.

In the VALS system, consumers who are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool are called

In the VALS system, consumers who have a busy, goal-directed lifestyle and a deep commitment to career and family are called

Psychologists point out that an individual's needs may be hierarchical; that is, once one set of needs is met, people seek to satisfy the next set of needs in the hierarchy.Name each of the five levels in the hierarchy in order and give examples of each.

FIGURE 5-4 -In Figure 5-4 above, letter "A" represents the __________ influences that can affect the consumer purchase decision process.

Brand loyalty refers to

BzzAgent has a goal of

In the hierarchy of needs, a burglar alarm would satisfy a __________ need.

Firms such as General Electric (GE), Johnson & Johnson, Coca-cola, and British Airways focus attention on __________ to maximize customer satisfaction and retention.

Students who wear sweatshirts displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) __________ group.

Temporal effects include

FIGURE 5-6 -According to Figure 5-6 above, the need for food, water, shelter, and oxygen would be found in level

Word of mouth refers to

Consumer socialization refers to

According to the VALS profile, consumers who have fewer resources, express themselves and experience the world by working on it are referred to as __________.