Exam 3: Scanning the Marketing Environment

HSBC Bank International Ltd.(Europe's largest bank) selected its advertising agency because that agency was "always sensitive to the possibility that something might not translate well or may offend superstitions about colors or numbers." Its advertising agency was responsive to

Generally, the U.S.population is becoming

Google's myspace.com is a social network that is targeted primarily to people under the age of 25.Increasing use of myspace.com as a networking tool for this target market is an example of how __________ forces impact the marketing environment.

The purpose of copyright law is to

If a metropolitan statistical area contains a population of 2.5 million or more, it may be subdivided into smaller areas called __________.

The major retailers of online music include iTunes Store, Napster, e-Music, Zune Marketplace, Rhapsody, Yahoo Music Unlimited, and Wal-Mart.com.The on-line music industry is an example of a(n)

A time of slow economic activity when businesses decrease production, unemployment rises, and many consumers have less money to spend is referred to as

Coupons and sales are frequently used marketing tactics in which form of competition?

Generation X consumers refers to

Economy refers to

Micropolitan statistical area refers to

Google has developed a __________ collection of software including e-mail and word processing called Google Apps which are currently available in today's marketplace.

A(n) __________ is an Internet/Web-based network used within the boundaries of an organization.

Contracts that require a buyer to purchase all or part of their needs for a product from a particular seller for a period of time are called

Office Depot has developed wireless, handheld computers for its staff.When customers inquire about a product, a computer equipped sales associate can pull detailed information about the product right out of the corporate database.Employees at one store can contact employees at another store for advice or information.This is an example of how __________ can be used to enhance marketing.

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

From the start of the war on terrorism, over $200 billion has been spent on the war effort in Iraq.According to an environmental scan of the United States, this military expenditure is an example of a change in __________ forces.

Studies of the __________ characteristics of the U.S.population suggest several important trends.Generally, the population is becoming larger, older, and more diverse.Marketers are developing products that will appeal to these target markets.

provides specifications for direct mail sweepstakes, such as the statement

Which generational cohort were the first to use Web-enabled mobile phones to stream video?