Exam 14: Retailing and Wholesaling

Direct selling, sometimes called _________, involves direct sales of goods and services to consumers through personal interactions and demonstrations in their home or office.

Which type of outlet is most likely in its early growth stage?

Regional shopping centers are the suburban malls of today, containing 50 to 150 stores.The typical drawing distance is 5 to 10 miles from the mall.The centers often contain two or three _________, which are well-known national or regional stores such as Bloomingdale's or Dillard's.

One reason for the growth of Cyber Monday and online shopping in general is

Stores that carry tremendous depth in one primary line of merchandise are referred to as

Consumers benefit in dealing with chains because

FIGURE 14-8 -The Marketing Dashboard shown in Figure 14-8 above shows which of the following stores has the highest sales per square foot?

At which level of service would the retail customer perform the least number of functions?

The wheel of retailing refers to the

The key goal for retailers in the accelerated development phase of the retail life cycle is to

Price ranges, store layouts, and breadth and depth of merchandise lines are considered to be __________ of a store's image.

Briefly describe the three ways retail outlets can be classified.

Most stores today are near several others in one of five settings: the central business district, the community shopping center, the strip, power center, or _________.

Online retail purchases can be the result of several very different approaches which include (1) using a "bot" to search for a product at the best price, (2) going directly to online malls,( 3) participating in an online auction, and (4)

QVC is a television home shopping network.It generates sales of more than $7 billion from its 50 million customers by

Wholesalers who take title to merchandise but sell only to buyers who call on them, pay cash for merchandise, and furnish their own transportation for merchandise are referred to as _________.

Figure 14-9 -According to Figure 14-9 above, in which cell would you find the highest prices, margins, and status?

The music played in the grocery store has a slow tempo to get shoppers to stay longer and hopefully put more items in their cart.Music is part of the grocery stores _________.

FIGURE 14-11 -According to Figure 14-11 above, segment "D" represents which stage in the retail life cycle?

Explain why direct mail has grown so rapidly in recent years.