Question 1

Drafting tables would best be considered which type of support products?

Accepted Answer

A) installations 
B) accessory equipment 
C) supplies 
D) services 
E) raw materials 
A) installations 
B) accessory equipment 
C) supplies 
D) services 
E) raw materials B

Question 2

Which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Accepted Answer

A) new-product strategy development 
B) idea generation 
C) screening and evaluation 
D) business analysis 
E) development 
A) new-product strategy development 
B) idea generation 
C) screening and evaluation 
D) business analysis 
E) development A

Question 3

A failure fee is a penalty payment

Accepted Answer

A) assessed by a retailer to a manufacturer to handle new products that were returned by customers as being defective. 
B) a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf. 
C) made by a manufacturer to a retailer for "product demonstration" coupons that were not redeemed by customers during a test market of a new product. 
D) a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers. 
E) a manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf. 
A) assessed by a retailer to a manufacturer to handle new products that were returned by customers as being defective. 
B) a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf. 
C) made by a manufacturer to a retailer for "product demonstration" coupons that were not redeemed by customers during a test market of a new product. 
D) a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers. 
E) a manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf. E

Question 4

poor execution of the marketing mix, and (8 ) __________.

Accepted Answer

A) bad timing 
B) too little innovation 
C) government intervention 
D) too socially controversial 
E) the idea was just plain "dumb" 
A) bad timing 
B) too little innovation 
C) government intervention 
D) too socially controversial 
E) the idea was just plain "dumb"

Question 5

FIGURE 10-7  
-Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "D" represents the __________ stage.

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) development 
E) market test 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) development 
E) market test

Question 6

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A) DVD player 
B) disposable lighters 
C) automatic dishwashers 
D) liquid laundry detergent 
E) instant light charcoal 
A) DVD player 
B) disposable lighters 
C) automatic dishwashers 
D) liquid laundry detergent 
E) instant light charcoal

Question 7

Support products are items used to assist in producing other goods and services.These include installations, supplies, accessory equipment, and __________.

Accepted Answer

A) paper goods 
B) construction materials 
C) industrial services 
D) multi-media 
E) human innovation 
A) paper goods 
B) construction materials 
C) industrial services 
D) multi-media 
E) human innovation

Question 8

With respect to distribution, convenience products are available

Accepted Answer

A) at relatively few outlets. 
B) at a large number of selective outlets. 
C) by special order from the manufacturer. 
D) at a very limited number of outlets. 
E) on a widespread basis at many outlets. 
A) at relatively few outlets. 
B) at a large number of selective outlets. 
C) by special order from the manufacturer. 
D) at a very limited number of outlets. 
E) on a widespread basis at many outlets.

Question 9

A 3M researcher worked with university students to develop the Post-it Flag$\rarr$Highlighter.His team evaluated the technical feasibility of the proposed design and whether the idea met the new-product objectives.In which stage of the new-product process was this product?

Accepted Answer

A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) concept testing 
A) idea generation 
B) screening and evaluation 
C) business analysis 
D) new-product strategy development 
E) concept testing

Question 10

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space failed to make.What is this type of payment called?

Accepted Answer

A) a dropout charge 
B) a loser fee 
C) a failure fee 
D) a retailer spiff 
E) a drop-off settlement 
A) a dropout charge 
B) a loser fee 
C) a failure fee 
D) a retailer spiff 
E) a drop-off settlement

Question 11

The seven stages an organization goes through to identify business opportunities and convert them to a salable product or service is referred to as the __________.

Accepted Answer

A) commercialization process 
B) screening and evaluation process 
C) new-product process 
D) new-product business analysis 
E) development sequence 
A) commercialization process 
B) screening and evaluation process 
C) new-product process 
D) new-product business analysis 
E) development sequence

Question 12

According to Figure 10-1 above, column "A" would represent what type of product?

Accepted Answer

A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought 
A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought

Question 13

Products that usually last over many uses, such as cars and appliances are referred to as

Accepted Answer

A) enduring goods. 
B) durable goods. 
C) perpetual goods. 
D) reliability products. 
E) nondisposable goods. 
A) enduring goods. 
B) durable goods. 
C) perpetual goods. 
D) reliability products. 
E) nondisposable goods.

Question 14

A product that requires no new behaviors be learned by consumers is a

Accepted Answer

A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) symbiotic innovation. 
E) simultaneous innovation. 
A) continuous innovation. 
B) discontinuous innovation. 
C) dynamically continuous innovation. 
D) symbiotic innovation. 
E) simultaneous innovation.

Question 15

Services can be classified in several ways, according to whether they are delivered by people or equipment, whether they are profit or nonprofit, and

Accepted Answer

A) whether or not they are delivered by government agencies. 
B) their type of organizational structure. 
C) their use of internal marketing. 
D) whether they are environmentally involved. 
E) whether they are owned by individuals or corporations. 
A) whether or not they are delivered by government agencies. 
B) their type of organizational structure. 
C) their use of internal marketing. 
D) whether they are environmentally involved. 
E) whether they are owned by individuals or corporations.

Question 16

Many forward-looking companies have discovered that their own organization is not generating enough useful new-product ideas.This has led to finding and executing creative new product ideas by developing strategic relationships with outside individuals and organizations referred to as __________.

Accepted Answer

A) innovation alliances 
B) open innovation 
C) open collaboration 
D) "piggy-back thinking" 
E) patent alliances 
A) innovation alliances 
B) open innovation 
C) open collaboration 
D) "piggy-back thinking" 
E) patent alliances

Question 17

According to Figure 10-1 above, column "B" would represent what type of product?

Accepted Answer

A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought 
A) shopping 
B) convenience 
C) specialty 
D) prestige 
E) unsought

Question 18

Market testing refers to

Accepted Answer

A) exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. 
B) placing prototype products into the hands of consumers in a closely monitored environment. 
C) running marketing research experiments using different versions of a new-product concept. 
D) independently run comparison tests to determine which products perform best. 
E) sample tests used to determine which type of retail outlet is best suited for distributing a new product. 
A) exposing actual products to prospective consumers under realistic purchase conditions to see if they will buy. 
B) placing prototype products into the hands of consumers in a closely monitored environment. 
C) running marketing research experiments using different versions of a new-product concept. 
D) independently run comparison tests to determine which products perform best. 
E) sample tests used to determine which type of retail outlet is best suited for distributing a new product.

Question 19

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A) idea generation. 
B) business analysis. 
C) marketing analysis. 
D) product development. 
E) commercialization. 
A) idea generation. 
B) business analysis. 
C) marketing analysis. 
D) product development. 
E) commercialization.

Question 20

Because of the time, cost, and confidentiality problems of test markets, manufacturers often turn to __________, a technique that simulates a full-scale test market but in a limited fashion.

Accepted Answer

A) trial idea generation 
B) screening and evaluation 
C) virtual reality testing 
D) simulated test markets 
E) stylized test markets 
A) trial idea generation 
B) screening and evaluation 
C) virtual reality testing 
D) simulated test markets 
E) stylized test markets

Drafting tables would best be considered which type of support products?

Which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

A failure fee is a penalty payment

poor execution of the marketing mix, and (8 ) __________.

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "D" represents the __________ stage.

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Support products are items used to assist in producing other goods and services.These include installations, supplies, accessory equipment, and __________.

With respect to distribution, convenience products are available

A 3M researcher worked with university students to develop the Post-it Flag $\rarr$ Highlighter.His team evaluated the technical feasibility of the proposed design and whether the idea met the new-product objectives.In which stage of the new-product process was this product?

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space failed to make.What is this type of payment called?

The seven stages an organization goes through to identify business opportunities and convert them to a salable product or service is referred to as the __________.

According to Figure 10-1 above, column "A" would represent what type of product?

Products that usually last over many uses, such as cars and appliances are referred to as

A product that requires no new behaviors be learned by consumers is a

Services can be classified in several ways, according to whether they are delivered by people or equipment, whether they are profit or nonprofit, and

Many forward-looking companies have discovered that their own organization is not generating enough useful new-product ideas.This has led to finding and executing creative new product ideas by developing strategic relationships with outside individuals and organizations referred to as __________.

According to Figure 10-1 above, column "B" would represent what type of product?

Market testing refers to

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Because of the time, cost, and confidentiality problems of test markets, manufacturers often turn to __________, a technique that simulates a full-scale test market but in a limited fashion.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 10: Developing New Products and Services

Drafting tables would best be considered which type of support products?

Which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

A failure fee is a penalty payment

poor execution of the marketing mix, and (8 ) __________.

FIGURE 10-7 -Figure 10-7 above represents the seven stages of the new-product development process.Cubicle "D" represents the __________ stage.

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Support products are items used to assist in producing other goods and services.These include installations, supplies, accessory equipment, and __________.

With respect to distribution, convenience products are available

A 3M researcher worked with university students to develop the Post-it Flag →\rarr→ Highlighter.His team evaluated the technical feasibility of the proposed design and whether the idea met the new-product objectives.In which stage of the new-product process was this product?

If a new grocery product does not achieve a predetermined sales target, some retailers require a penalty payment by the manufacturer to compensate the retailer for sales its valuable shelf space failed to make.What is this type of payment called?

The seven stages an organization goes through to identify business opportunities and convert them to a salable product or service is referred to as the __________.

According to Figure 10-1 above, column "A" would represent what type of product?

Products that usually last over many uses, such as cars and appliances are referred to as

A product that requires no new behaviors be learned by consumers is a

Services can be classified in several ways, according to whether they are delivered by people or equipment, whether they are profit or nonprofit, and

Many forward-looking companies have discovered that their own organization is not generating enough useful new-product ideas.This has led to finding and executing creative new product ideas by developing strategic relationships with outside individuals and organizations referred to as __________.

According to Figure 10-1 above, column "B" would represent what type of product?

Market testing refers to

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Because of the time, cost, and confidentiality problems of test markets, manufacturers often turn to __________, a technique that simulates a full-scale test market but in a limited fashion.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

A 3M researcher worked with university students to develop the Post-it Flag $\rarr$ Highlighter.His team evaluated the technical feasibility of the proposed design and whether the idea met the new-product objectives.In which stage of the new-product process was this product?