Exam 7: Understanding and Reaching Global Consumers and Markets

Since global marketing is affected by economic considerations, a scan of the global marketplace should include a measurement of consumer income in different countries, and recognition of a country's currency exchange rate, and

A permanent institution that sets rules governing trade between its members through a panel of trade experts who decide on trade disputes between members and issue binding decisions is referred to as the __________.

direct investment.

Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment.This is a function of the country's __________.

Companies that use a(n) ___________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then Tricon has opened 6,000 KFC restaurants abroad.It has 158 in Indonesia and more than 500 restaurants in China.All are locally owned, and the owner pays a fee to Tricon.Tricon is engaged in

FIGURE 7-6 -According to Figure 7-6 above, points "B" and "C" would most likely be __________ and __________ respectively.

Which of the following statements about the World Trade Organization (WTO) is most accurate?

If your primary motive were to raise prices on imports, would you use tariffs or quotas? Why?

Most companies become involved in direct exporting when

Government taxes on goods or services entering a country that primarily serve to raise prices on imports are referred to as

The product strategy of selling virtually the same product in other countries is referred to as

Since global marketing is affected by economic considerations, a scan of the global marketplace should include an assessment of the economic infrastructure in different countries, recognition of a country's currency exchange rates, and

Three types of companies populate and compete in the global marketplace: international firms, multinational firms, and __________ firms.

Which of the following statements about bribery is most accurate?

FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Cubicle "E" identifies the

Global marketing strategy refers to

The reverence that Japan shows towards its elderly is an example of the nation's __________.

Lever Europe, a division of Unilever, markets its fabric softener known as Snuggle in the United States in 10 European countries under seven brand names, including Kuschelweich in German, Coccolino in Italy, and Mimosin in France.These products have different packages, different advertising programs, and occasionally different formulas.From this information we can assume that Lever Europe is a(n) __________ company.

FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Cubicle "A" involves the