Exam 11: Managing Successful Products, Services, and Brands

Imagine Post Cereal introduces a cereal bar just like the ones Kellogg's and Quaker already have on the market.Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as the other brands.Post Cereal bars will also be distributed to the same stores as the Kellogg's and Quaker products.Which of the following barriers to new product adoption will most likely prevent the Post Cereal bars from being a successful product?

Black & Decker uses a __________ strategy to reach the do-it-yourselfer market with the Black & Decker name and the construction professional market with the DeWalt name.

FIGURE 11-8 -The "Dare to Have it All" ad shown in Figure 11.8 above, depicts a set of human characteristics associated with a brand name, which defines its _________.

There is no exact time that a product takes to move through its life cycle.But, as a rule

Which of the following statements about line extensions is most accurate?

What role do people play in the managing of services? In answering the question, discuss the concept of customer experience management (CEM).

Define diffusion of innovation.Identify and describe the categories and profiles of each product adopter.

Another name for multiproduct branding is __________ or corporate branding.

During the maturity stage of the product life cycle, profit declines because

Which of the following statements about the introduction stage of the product life cycle is most accurate?

FIGURE 11-1 -The stage in the product life cycle labeled "A" in Figure 11-1 above is referred to as

Which of the following is the best choice of brand name for the product according to the five criteria for selecting a good brand name?

The process of managing the entire customer experience with the company is called

What is the difference between multiproduct branding and multibranding? What advantages are offered by each of these two approaches?

The less-expensive matinee movie pricing (offering show prior to 4:00 PM) is an example of

FIGURE 11-3 -According to the text, the electric automobiles made by General Motors (see Figure 11-3 above) are in which stage of the product life cycle?

In the 1960s, television westerns were extremely popular.The shows were adventure shows with settings and costumes that were very unlike what really existed.There was Bonanza, Wagon Train, The Virginian, Laramie, etc.When viewers gradually stopped watching this category of programs, production companies found the networks no longer wanted to televise such shows.The production companies used a _________ strategy and stopped production on all television westerns when the networks stopped showing them.

The key idea behind diffusion of innovation is that

Mars, Inc.sells Snickers, Milky Way, Twix, Skittles, Dove, Starburst, M&Ms, and Three Musketeer candy.This variety of names is typical of a __________ strategy.

Even though Liquid Paper correction fluid is in the _________ stage of the product life cycle, Sanford Corporation has not deleted it from its line because there is still a residual core of consumers who use the product.