Question 1

Companies often have to delineate the products characteristics which refers to ______________.

Accepted Answer

A)  How the product looks 
B)  How the product feels 
C)  The physical elements of the product 
D)  The features of the product 
E)  All of the above 
A)  How the product looks 
B)  How the product feels 
C)  The physical elements of the product 
D)  The features of the product 
E)  All of the above

Question 2

Companies are creating ________.

Accepted Answer

A)  More specialized products that address the demands of smaller groups 
B)  More generic products aimed at broad market swatches 
C)  More engineered products that work across many different platforms 
D)  More customized bargain goods that are easy to harvest 
E)  None of the above 
A)  More specialized products that address the demands of smaller groups 
B)  More generic products aimed at broad market swatches 
C)  More engineered products that work across many different platforms 
D)  More customized bargain goods that are easy to harvest 
E)  None of the above

Question 3

Many times customers provide ideas to salespeople, customer service representatives, and other direct customer contact people in the firm.These type of inside people and customers generally good at generating ideas that are ________.

Accepted Answer

A)  Game changing products 
B)  Innovative leaps in design 
C)  Incremental changes to existing products 
D)  Challenging for R & D due to their aggressive nature 
E)  None of the above 
A)  Game changing products 
B)  Innovative leaps in design 
C)  Incremental changes to existing products 
D)  Challenging for R & D due to their aggressive nature 
E)  None of the above

Question 4

Describe a situation where you were an innovator or early majority and another where you were a laggard.

Accepted Answer

As an innovator, I can recall a situatio

Question 5

Marketers spend heavily in the product launch phase in order to move people through ________.

Accepted Answer

A)  The trial phase and into the adoption phase to get loyalty as soon as possible 
B)  Awareness, interest and evaluation getting them to try the product quickly 
C)  The evaluation phase quickly in order for them to search out as much information as possible 
D)  The adoption phase so they can be product advocates as early as possible 
E)  None of the above 
A)  The trial phase and into the adoption phase to get loyalty as soon as possible 
B)  Awareness, interest and evaluation getting them to try the product quickly 
C)  The evaluation phase quickly in order for them to search out as much information as possible 
D)  The adoption phase so they can be product advocates as early as possible 
E)  None of the above

Question 6

Google has followed a new model to test its ideas for new products.It allows consumers to try lots of new products to see which ones stick.Many products are put into the market in this way but only a few survive the process.

Accepted Answer

A) True 
 B)False

Question 7

Brand-new technologies are what people often consider a "new product." An example of this is the group of companies working on harnessing the wave action of the oceans off the Scottish Coast and other rough sea areas.

Accepted Answer

A) True 
 B)False

Question 8

Wilson has been tasked with asking customers what they think about a new product concept.What kinds of questions should he ask? What role can customers play in testing the product concept?

Accepted Answer

Target customers are useful in defining

Question 9

Beta testing is designed to __________.

Accepted Answer

A)  Encourage customers to evaluate and provide feedback on the prototype 
B)  Let engineers inside the company to test the product performance 
C)  Give fake information to competitors about the new product 
D)  Let on-line communities discuss and dissect the new product 
E)  None of the above 
A)  Encourage customers to evaluate and provide feedback on the prototype 
B)  Let engineers inside the company to test the product performance 
C)  Give fake information to competitors about the new product 
D)  Let on-line communities discuss and dissect the new product 
E)  None of the above

Question 10

Expanded Metal Products is an industrial manufacturer that supplies a wide range of markets.From commercial air conditioner covers and industrial flooring to exhaust vents used in manufacturing facilities, EMP has over 45,000 products that mostly have been developed in-house.Now the company has hired you as a consultant to lead it to generate new product ideas from outside the firm.What will you do?

Accepted Answer

● Look for start-up companies with great

Question 11

What is the difference between alpha and beta testing?

Accepted Answer

Alpha is internal te

Question 12

Many organizations are too small to have a national sales force to help discover new-product ideas.As a consequence they often use _______ that offer a link between the customer and company.

Accepted Answer

A)  Distributors 
B)  Parts manufacturers 
C)  Logistics companies 
D)  Server farms 
E)  None of the above 
A)  Distributors 
B)  Parts manufacturers 
C)  Logistics companies 
D)  Server farms 
E)  None of the above

Question 13

In the product adoption process consumers move through five stages that can be described as awareness, interest, desire, trial and rejection.

Accepted Answer

A) True 
 B)False

Question 14

With respect to the product life cycle, marketers are interested in knowing ___________.

Accepted Answer

A)  The rate at which the product will be adopted as well as the timeline for adoption 
B)  The rate at which sales will exceed costs 
C)  The rate at which the late majority come into the market during growth 
D)  The rate of the early majority acceptance of the product 
E)  All of the above 
A)  The rate at which the product will be adopted as well as the timeline for adoption 
B)  The rate at which sales will exceed costs 
C)  The rate at which the late majority come into the market during growth 
D)  The rate of the early majority acceptance of the product 
E)  All of the above

Question 15

In the product development process in high-technology, it is possible that traditional research with focus groups from existing customers might not work as a result of ________.

Accepted Answer

A)  Being unable to explain the concept clearly 
B)  Having a value proposition that is not clear 
C)  Operating beyond the vision of your own customers 
D)  Operating in a vacuum without input 
E)  All of the above 
A)  Being unable to explain the concept clearly 
B)  Having a value proposition that is not clear 
C)  Operating beyond the vision of your own customers 
D)  Operating in a vacuum without input 
E)  All of the above

Question 16

New-to-the-world products are products that _______.

Accepted Answer

A)  Have been available before but are recycled 
B)  Products that are innovative but only slightly different than previous products 
C)  Have not been available before their introduction to the market 
D)  Are not disruptive to the market place 
E)  None of the above 
A)  Have been available before but are recycled 
B)  Products that are innovative but only slightly different than previous products 
C)  Have not been available before their introduction to the market 
D)  Are not disruptive to the market place 
E)  None of the above

Question 17

The Evaluation stage of the adoption process is where _________.

Accepted Answer

A)  Consumers seek out information to further define the product 
B)  Consumers are engaged in the consumption of the product 
C)  Consumers are at the stage to determine if they want to become loyal to the product 
D)  Consumers combine all information and evaluate the product prior to trial 
E)  None of the above 
A)  Consumers seek out information to further define the product 
B)  Consumers are engaged in the consumption of the product 
C)  Consumers are at the stage to determine if they want to become loyal to the product 
D)  Consumers combine all information and evaluate the product prior to trial 
E)  None of the above

Question 18

New purchases of new products are called _______.

Accepted Answer

A)  Original purchases 
B)  Subliminal purchases 
C)  Purchase novelties 
D)  Trial purchases 
E)  All of the above 
A)  Original purchases 
B)  Subliminal purchases 
C)  Purchase novelties 
D)  Trial purchases 
E)  All of the above

Question 19

What are the four key decisions managers make in regards to consumer product testing?

Accepted Answer

Where to test? How long to tes

Question 20

develop the product opportunity.

Accepted Answer

A) True 
 B)False

Companies often have to delineate the products characteristics which refers to ______________.

Companies are creating ________.

Many times customers provide ideas to salespeople, customer service representatives, and other direct customer contact people in the firm.These type of inside people and customers generally good at generating ideas that are ________.

Describe a situation where you were an innovator or early majority and another where you were a laggard.

Marketers spend heavily in the product launch phase in order to move people through ________.

Google has followed a new model to test its ideas for new products.It allows consumers to try lots of new products to see which ones stick.Many products are put into the market in this way but only a few survive the process.

Brand-new technologies are what people often consider a "new product." An example of this is the group of companies working on harnessing the wave action of the oceans off the Scottish Coast and other rough sea areas.

Wilson has been tasked with asking customers what they think about a new product concept.What kinds of questions should he ask? What role can customers play in testing the product concept?

Beta testing is designed to __________.

What is the difference between alpha and beta testing?

Many organizations are too small to have a national sales force to help discover new-product ideas.As a consequence they often use _______ that offer a link between the customer and company.

In the product adoption process consumers move through five stages that can be described as awareness, interest, desire, trial and rejection.

With respect to the product life cycle, marketers are interested in knowing ___________.

In the product development process in high-technology, it is possible that traditional research with focus groups from existing customers might not work as a result of ________.

New-to-the-world products are products that _______.

The Evaluation stage of the adoption process is where _________.

New purchases of new products are called _______.

What are the four key decisions managers make in regards to consumer product testing?

develop the product opportunity.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters

Exam 12: The Product Experience: New Product Development

Companies often have to delineate the products characteristics which refers to ______________.

Companies are creating ________.

Many times customers provide ideas to salespeople, customer service representatives, and other direct customer contact people in the firm.These type of inside people and customers generally good at generating ideas that are ________.

Describe a situation where you were an innovator or early majority and another where you were a laggard.

Marketers spend heavily in the product launch phase in order to move people through ________.

Google has followed a new model to test its ideas for new products.It allows consumers to try lots of new products to see which ones stick.Many products are put into the market in this way but only a few survive the process.

Brand-new technologies are what people often consider a "new product." An example of this is the group of companies working on harnessing the wave action of the oceans off the Scottish Coast and other rough sea areas.

Wilson has been tasked with asking customers what they think about a new product concept.What kinds of questions should he ask? What role can customers play in testing the product concept?

Beta testing is designed to __________.

What is the difference between alpha and beta testing?

Many organizations are too small to have a national sales force to help discover new-product ideas.As a consequence they often use _______ that offer a link between the customer and company.

In the product adoption process consumers move through five stages that can be described as awareness, interest, desire, trial and rejection.

With respect to the product life cycle, marketers are interested in knowing ___________.

In the product development process in high-technology, it is possible that traditional research with focus groups from existing customers might not work as a result of ________.

New-to-the-world products are products that _______.

The Evaluation stage of the adoption process is where _________.

New purchases of new products are called _______.

What are the four key decisions managers make in regards to consumer product testing?

develop the product opportunity.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters