Exam 12: The Product Experience: New Product Development

Facebook was a start up by two entrepreneurs who just wanted a place to hang out.It grew to 117 million users and was purchased by the News Corp.This is an example of __________.

How have cell phones been repositioned since they were introduced?

Google, Yahoo and Microsoft all maintain a dedicated staff to identify and destroy new start-up organizations with great new product ideas.

Product followers are price-sensitive and risk averse.They purchase older generation or discontinued models with lower prices and fewer features.This group of adopters is called the _____________.

Frito-Lay, the world's largest seller of snack foods, defends its shelf space from competition by _________.

What are the four sources of new product idea generation?

Total demand is a function of three separate situations, which can be described as ___________.

The rate at which new products become accepted is know as the _________.

Discuss three external factors that may contribute to new produce failures.How have Japanese carmakers gained a competitive advantage over U.S.automakers?

Generation Millennium Computer Co.is trying to test a new product concept.It would be normal for the company to do ____________.

The innovation diffusion process __________.

Market testing is designed to help the company ________.

New product development is a critical success factor for most organizations.The percent of new products that fail worldwide is ________.

Innovators are product enthusiasts who enjoy being the first people to try a new product.They represent ___________ of the market

It is typical to develop a ___________ in the new product development cycle during the business case analysis stage.

The challenge for the new product development team is to design and build a product the customer wants to buy while hitting the company's success metrics--sales price, revenue, profit margins, unit sales, and cost to build.

How do consumer package goods companies use product extension? How does this relate to new product development?

Rick Rotondo, Chief Marketing Officer for Spectrum Bridge, Inc., says that if you do a poor job defining your core product you will likely _______.

What are the three separate purchase situations used in calculating total demand?

The new product development process changed in the 1990's due to __________.