Question 1

Customers are sometimes excellent sources of new product ideas.An example of this is when _____________.

Accepted Answer

A)  Toyota put a hang tag on its new vehicles to solicit product input 
B)  Cadbury-Schweppes asked 140,000 of its customers about candy preferences to create the new brand called Trident Splash 
C)  LG asked 40,000 Koreans about their big screen TV habits 
D)  Whole Foods studied soup kitchens for natural food recipes 
E)  None of the above 
A)  Toyota put a hang tag on its new vehicles to solicit product input 
B)  Cadbury-Schweppes asked 140,000 of its customers about candy preferences to create the new brand called Trident Splash 
C)  LG asked 40,000 Koreans about their big screen TV habits 
D)  Whole Foods studied soup kitchens for natural food recipes 
E)  None of the above

Question 2

A cross-functional team at Electronic Toys has been assembled to work on the product definition for a concept that has passed through the screening process.What three objectives should the team focus on?

Accepted Answer

Product definition has three objectives.

Question 3

For some start-up companies, the main reason for failure of new products is _________.

Accepted Answer

A)  Lack of technology 
B)  Lack of capital 
C)  Fuzzy logic 
D)  Access to distribution markets 
E)  None of the above 
A)  Lack of technology 
B)  Lack of capital 
C)  Fuzzy logic 
D)  Access to distribution markets 
E)  None of the above

Question 4

Which groups of consumers as defined in the consumer product adoption process are of particular interest to companies launching new products?

Accepted Answer

Innovators

Question 5

Research suggests that consumers prefer environmentally sensitive products, but are unwilling to pay a significant price premium.

Accepted Answer

A) True 
 B)False

Question 6

An analysis of a new producing the screening stage often includes an internal assessment by ________.

Accepted Answer

A)  Finance, marketing, R & D, manufacturing and logistics 
B)  The ethics committee for new products 
C)  The product line coordinator for the area the new product is going to be located 
D)  The new product development coach hired to coach the process for getting the new product to market 
E)  All of the above 
A)  Finance, marketing, R & D, manufacturing and logistics 
B)  The ethics committee for new products 
C)  The product line coordinator for the area the new product is going to be located 
D)  The new product development coach hired to coach the process for getting the new product to market 
E)  All of the above

Question 7

Large and small companies face the same issues when it comes to developing new products.

Accepted Answer

A) True 
 B)False

Question 8

Products that are new-to-the-world create a product situation which can be described as ______________.

Accepted Answer

A)  Supply chain shifting 
B)  Innovation by intimidation 
C)  Diluted innovation 
D)  Disruptive innovation 
E)  None of the above 
A)  Supply chain shifting 
B)  Innovation by intimidation 
C)  Diluted innovation 
D)  Disruptive innovation 
E)  None of the above

Question 9

The third stage of the new-product development cycle is _________.

Accepted Answer

A)  Define the product definition 
B)  Define the product opportunity 
C)  Define the total value proposition of the cycle 
D)  Define the trim and vigor of the new concept 
E)  Define the Google search potential for the new product 
A)  Define the product definition 
B)  Define the product opportunity 
C)  Define the total value proposition of the cycle 
D)  Define the trim and vigor of the new concept 
E)  Define the Google search potential for the new product

Question 10

John Deere has initiated a new environmental service for its farmer customers.It subsidizes __________ in order to show its commitment to the environment.

Accepted Answer

A)  Fuel efficient tractors 
B)  Hybrid fuel vehicles 
C)  Wind turbines 
D)  Utility companies 
E)  All of the above 
A)  Fuel efficient tractors 
B)  Hybrid fuel vehicles 
C)  Wind turbines 
D)  Utility companies 
E)  All of the above

Question 11

Identify three internal issues that may contribute to new product failure.

Accepted Answer

Making bad decisions by not identifying

Question 12

When a product like cell phones has been aimed as a safety device for working women and moms, one way to find "new" markets is to _________.

Accepted Answer

A)  Add features to the phones 
B)  Sell added benefits to the existing customers 
C)  Reposition the existing products to new markets 
D)  Alter the billing so more people can afford the product 
E)  All of the above 
A)  Add features to the phones 
B)  Sell added benefits to the existing customers 
C)  Reposition the existing products to new markets 
D)  Alter the billing so more people can afford the product 
E)  All of the above

Question 13

How does Frito-Lay defend itself when competitors introduce new products?

Accepted Answer

Frito-Lay controls the snack aisle in gr

Question 14

Pfizer boasts the largest R & D spending in the industry.It has more than 400 chemical compounds in various stages of research across a number of therapeutic areas.This is done to have an extensive pipeline from which to draw new successful products.

Accepted Answer

A) True 
 B)False

Question 15

Desktop computers, cell phones, and PDAs are examples of new-to-the-world products considered _________.

Accepted Answer

A)  Disruptive innovations 
B)  Continuous innovations 
C)  Popular innovations 
D)  Successful innovations 
E)  All of the above 
A)  Disruptive innovations 
B)  Continuous innovations 
C)  Popular innovations 
D)  Successful innovations 
E)  All of the above

Question 16

An individual moves through stages before adopting a product.The interest stage is characterized as ________.

Accepted Answer

A)  The stage where customers find they have a passion for the product 
B)  Having the most significance in the new product adoption process 
C)  Where consumers seek out added information about a product for further evaluation 
D)  The stage where customers feel, see and touch the product 
E)  None of the above 
A)  The stage where customers find they have a passion for the product 
B)  Having the most significance in the new product adoption process 
C)  Where consumers seek out added information about a product for further evaluation 
D)  The stage where customers feel, see and touch the product 
E)  None of the above

Question 17

The new product development process is a difficult one.The time it takes to develop a new product is ___________.

Accepted Answer

A)  Increasing 
B)  The same as it has always been 
C)  Shorter 
D)  Indefinite due to the nature of financial markets 
E)  None of the above 
A)  Increasing 
B)  The same as it has always been 
C)  Shorter 
D)  Indefinite due to the nature of financial markets 
E)  None of the above

Question 18

One of the key concerns during the new product introduction process is how long will it take for the product to move through the product life cycle.

Accepted Answer

A) True 
 B)False

Question 19

When a new-to-the-world product are better, faster versions of existing products that target, for the most part, existing customers it is said that these products are ___________.

Accepted Answer

A)  Neo innovations 
B)  Subtle innovations 
C)  Left handed innovations 
D)  Sustaining innovations 
E)  None of the above 
A)  Neo innovations 
B)  Subtle innovations 
C)  Left handed innovations 
D)  Sustaining innovations 
E)  None of the above

Question 20

Sales are defined in two ways: revenue (unit sales x price)and unit sales.This is known as __________.

Accepted Answer

A)  New demand 
B)  Local demand 
C)  Total demand 
D)  Inelastic demand 
E)  Focused demand 
A)  New demand 
B)  Local demand 
C)  Total demand 
D)  Inelastic demand 
E)  Focused demand

Customers are sometimes excellent sources of new product ideas.An example of this is when _____________.

A cross-functional team at Electronic Toys has been assembled to work on the product definition for a concept that has passed through the screening process.What three objectives should the team focus on?

For some start-up companies, the main reason for failure of new products is _________.

Which groups of consumers as defined in the consumer product adoption process are of particular interest to companies launching new products?

Research suggests that consumers prefer environmentally sensitive products, but are unwilling to pay a significant price premium.

An analysis of a new producing the screening stage often includes an internal assessment by ________.

Large and small companies face the same issues when it comes to developing new products.

Products that are new-to-the-world create a product situation which can be described as ______________.

The third stage of the new-product development cycle is _________.

John Deere has initiated a new environmental service for its farmer customers.It subsidizes __________ in order to show its commitment to the environment.

Identify three internal issues that may contribute to new product failure.

When a product like cell phones has been aimed as a safety device for working women and moms, one way to find "new" markets is to _________.

How does Frito-Lay defend itself when competitors introduce new products?

Pfizer boasts the largest R & D spending in the industry.It has more than 400 chemical compounds in various stages of research across a number of therapeutic areas.This is done to have an extensive pipeline from which to draw new successful products.

Desktop computers, cell phones, and PDAs are examples of new-to-the-world products considered _________.

An individual moves through stages before adopting a product.The interest stage is characterized as ________.

The new product development process is a difficult one.The time it takes to develop a new product is ___________.

One of the key concerns during the new product introduction process is how long will it take for the product to move through the product life cycle.

When a new-to-the-world product are better, faster versions of existing products that target, for the most part, existing customers it is said that these products are ___________.

Sales are defined in two ways: revenue (unit sales x price)and unit sales.This is known as __________.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters

Exam 12: The Product Experience: New Product Development

Customers are sometimes excellent sources of new product ideas.An example of this is when _____________.

A cross-functional team at Electronic Toys has been assembled to work on the product definition for a concept that has passed through the screening process.What three objectives should the team focus on?

For some start-up companies, the main reason for failure of new products is _________.

Which groups of consumers as defined in the consumer product adoption process are of particular interest to companies launching new products?

Research suggests that consumers prefer environmentally sensitive products, but are unwilling to pay a significant price premium.

An analysis of a new producing the screening stage often includes an internal assessment by ________.

Large and small companies face the same issues when it comes to developing new products.

Products that are new-to-the-world create a product situation which can be described as ______________.

The third stage of the new-product development cycle is _________.

John Deere has initiated a new environmental service for its farmer customers.It subsidizes __________ in order to show its commitment to the environment.

Identify three internal issues that may contribute to new product failure.

When a product like cell phones has been aimed as a safety device for working women and moms, one way to find "new" markets is to _________.

How does Frito-Lay defend itself when competitors introduce new products?

Pfizer boasts the largest R & D spending in the industry.It has more than 400 chemical compounds in various stages of research across a number of therapeutic areas.This is done to have an extensive pipeline from which to draw new successful products.

Desktop computers, cell phones, and PDAs are examples of new-to-the-world products considered _________.

An individual moves through stages before adopting a product.The interest stage is characterized as ________.

The new product development process is a difficult one.The time it takes to develop a new product is ___________.

One of the key concerns during the new product introduction process is how long will it take for the product to move through the product life cycle.

When a new-to-the-world product are better, faster versions of existing products that target, for the most part, existing customers it is said that these products are ___________.

Sales are defined in two ways: revenue (unit sales x price)and unit sales.This is known as __________.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters