Exam 12: The Product Experience: New Product Development

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Products being developed in the new product development process are often given code names until they are ready to go to test market.During test market they still carry the code name until the product is ready to be fully commercialized.

(True/False)

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Question 101

What are the two mistakes associated with rejecting or moving forward with a hew product design?

(Essay)

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Question 102

Market testing can take a long time, and this can result in ________.

(Multiple Choice)

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Question 103

What is a business case analysis?

(Essay)

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Question 104

How is cost reduction used to create new products?

(Essay)

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Question 105

One challenge facing companies is to generate new ideas for products.A good source for new-product ideas come from internal employees from ________.

(Multiple Choice)

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Question 106

The number of products purchased by the same customer is called repeat purchases.This can be important with things like stereos and cell phones because they rely on loyalty for success.

(True/False)

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Question 107

The greater the ___________, the more market testing a company will want to do before a full product launch.

(Multiple Choice)

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Question 108

KidCare provides a service to pediatric doctor's offices that includes ________.

(Multiple Choice)

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Question 109

Customers view new products much differently than companies.Customers only care if the product is ______.

(Multiple Choice)

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Question 110

Once a product is ready to be test marketed, ________.

(Multiple Choice)

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Question 111

Many product launches are front loaded with communications dollars with the goal of ___________.

(Multiple Choice)

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Question 112

One of the ways that U.S.car manufacturers have beaten the Japanese is with new product development time.The U.S.now beats the Japanese in the time it takes to develop new car models.

(True/False)

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Question 113

After a new product is designed in the product development cycle it leads to a distinct set of physical characteristics and a detailed feature mix.At this point, the company would _________.

(Multiple Choice)

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Question 114

Test markets should run long enough to include several purchase cycles and thus last __________.

(Multiple Choice)

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Question 115

In testing a new product concept in the definition and test concept phase of developing a new product, the company discovers that consumers want something that is not included in the product.This creates a dilemma for the company that may result in __________.

(Multiple Choice)

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Question 116

Firms must _________ new-product ideas from the list of ideas that are generated by the idea generation stage.

(Multiple Choice)

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Question 117

Showing 101 - 117 of 117

Products being developed in the new product development process are often given code names until they are ready to go to test market.During test market they still carry the code name until the product is ready to be fully commercialized.

What are the two mistakes associated with rejecting or moving forward with a hew product design?

Market testing can take a long time, and this can result in ________.

What is a business case analysis?

How is cost reduction used to create new products?

One challenge facing companies is to generate new ideas for products.A good source for new-product ideas come from internal employees from ________.

The number of products purchased by the same customer is called repeat purchases.This can be important with things like stereos and cell phones because they rely on loyalty for success.

The greater the ___________, the more market testing a company will want to do before a full product launch.

KidCare provides a service to pediatric doctor's offices that includes ________.

Customers view new products much differently than companies.Customers only care if the product is ______.

Once a product is ready to be test marketed, ________.

Many product launches are front loaded with communications dollars with the goal of ___________.

One of the ways that U.S.car manufacturers have beaten the Japanese is with new product development time.The U.S.now beats the Japanese in the time it takes to develop new car models.

After a new product is designed in the product development cycle it leads to a distinct set of physical characteristics and a detailed feature mix.At this point, the company would _________.

Test markets should run long enough to include several purchase cycles and thus last __________.

In testing a new product concept in the definition and test concept phase of developing a new product, the company discovers that consumers want something that is not included in the product.This creates a dilemma for the company that may result in __________.

Firms must _________ new-product ideas from the list of ideas that are generated by the idea generation stage.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

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