Question 1

What are new-to-the-world products? What are the two categories these fall into? Give an example of each.

Accepted Answer

Most people would define new as a produc

Question 2

Products that start poorly in a product launch __________.

Accepted Answer

A)  Seldom recover from the poor launch 
B)  Recover readily through increased marketing effort 
C)  Have a life cycle that looks very elastic 
D)  Have a knack for being the market leader through slow but steady growth 
E)  None of the above 
A)  Seldom recover from the poor launch 
B)  Recover readily through increased marketing effort 
C)  Have a life cycle that looks very elastic 
D)  Have a knack for being the market leader through slow but steady growth 
E)  None of the above

Question 3

One way to extend the product is by creating ___________.

Accepted Answer

A)  Additions to existing product lines 
B)  New names for the same products 
C)  Products from a different industry to your industry 
D)  Products that look like the competitions but are not really different than the competitions' 
E)  None of the above 
A)  Additions to existing product lines 
B)  New names for the same products 
C)  Products from a different industry to your industry 
D)  Products that look like the competitions but are not really different than the competitions' 
E)  None of the above

Question 4

Early adopters are opinion leaders who seek out new products but are price sensitive to innovation.

Accepted Answer

A) True 
 B)False

Question 5

Sometimes companies develop quick prototypes of products in order to ___________.

Accepted Answer

A)  See if they can be manufactured 
B)  Prevent competition from seeing the real thing 
C)  Get the product in the hands of potential user and to minimize costs 
D)  All of the above 
E)  None of the above 
A)  See if they can be manufactured 
B)  Prevent competition from seeing the real thing 
C)  Get the product in the hands of potential user and to minimize costs 
D)  All of the above 
E)  None of the above

Question 6

Time to market is a term that means _________.

Accepted Answer

A)  This is the best time to market this new product 
B)  It is time that the company had an entry into a particular market segment 
C)  How long will it take to develop and get the product to market 
D)  How long will it take to get the product through the introductory stage to the growth stage 
E)  None of the above 
A)  This is the best time to market this new product 
B)  It is time that the company had an entry into a particular market segment 
C)  How long will it take to develop and get the product to market 
D)  How long will it take to get the product through the introductory stage to the growth stage 
E)  None of the above

Question 7

What are the two ways that companies may get new products?

Accepted Answer

Acquisitio

Question 8

A go-to-market mistake is made when a company ________.

Accepted Answer

A)  Buys an outside product to mix with its current other products 
B)  Fails to stop a bad product idea from moving forward into product development 
C)  Fails to stop advertising when it is clear that the product is not going to make it 
D)  Fails to order enough new product to supply its customers 
E)  None of the above 
A)  Buys an outside product to mix with its current other products 
B)  Fails to stop a bad product idea from moving forward into product development 
C)  Fails to stop advertising when it is clear that the product is not going to make it 
D)  Fails to order enough new product to supply its customers 
E)  None of the above

Question 9

HP gets thousands of product ideas from a variety of sources every year.HP develops ____________ of these ideas every year.

Accepted Answer

A)  Thousands 
B)  Hundreds 
C)  At least 100 
D)  Very few 
E)  None of the above 
A)  Thousands 
B)  Hundreds 
C)  At least 100 
D)  Very few 
E)  None of the above

Question 10

What are three major activities in new-product development?

Accepted Answer

(1)Identify product opportunit

Question 11

Early buyers are critical in the success of a new product because _________.

Accepted Answer

A)  They are ore likely to be discerning buyers 
B)  They are more likely to communicate their preferences and dislikes to others 
C)  They are less likely to be concerned about product performance 
D)  They are more motivated by being fashion than product quality driven 
E)  All of the above 
A)  They are ore likely to be discerning buyers 
B)  They are more likely to communicate their preferences and dislikes to others 
C)  They are less likely to be concerned about product performance 
D)  They are more motivated by being fashion than product quality driven 
E)  All of the above

Question 12

Innovators and early adopters are _________.

Accepted Answer

A)  Consumers who buy in the growth stage of the product life cycle 
B)  Consumers who buy at the introduction stage of the product life cycle 
C)  Consumers who are information seekers 
D)  Consumers who love to buy 
E)  All of the above 
A)  Consumers who buy in the growth stage of the product life cycle 
B)  Consumers who buy at the introduction stage of the product life cycle 
C)  Consumers who are information seekers 
D)  Consumers who love to buy 
E)  All of the above

Question 13

Before a company develops a full prototype of a new product, it often _________.

Accepted Answer

A)  Creates simulations of the product so consumers can virtually feel like they have experienced the product 
B)  Creates computer games with the product features and benefits as the avatars in the games 
C)  Creates advertisements that show the use of the product by the intended product users 
D)  Creates jingles that will be used to introduce the new prototype to the market 
E)  All of the above 
A)  Creates simulations of the product so consumers can virtually feel like they have experienced the product 
B)  Creates computer games with the product features and benefits as the avatars in the games 
C)  Creates advertisements that show the use of the product by the intended product users 
D)  Creates jingles that will be used to introduce the new prototype to the market 
E)  All of the above

Question 14

BMW has used the concept "Ban Boredom" as one of the key benefits of its Mini line.For the people in the Mini's target market, this is an attractive benefit.

Accepted Answer

A) True 
 B)False

Question 15

One method of developing a new product is to develop a model based upon everything that has gone into the previous steps and continues along the sequential timeline meeting key metrics.In this model the product that results is __________.

Accepted Answer

A)  A rough model that can be changed easily 
B)  A model that is considered close to the final product that will be rolled out to customers 
C)  A model that is put together in a form that can be decomposed into parts that can be altered to create new forms 
D)  A model that is inferior to the final product to test the worst case scenario of market introduction 
E)  None of the above 
A)  A rough model that can be changed easily 
B)  A model that is considered close to the final product that will be rolled out to customers 
C)  A model that is put together in a form that can be decomposed into parts that can be altered to create new forms 
D)  A model that is inferior to the final product to test the worst case scenario of market introduction 
E)  None of the above

Question 16

In the B2B market, test marketing is ________.

Accepted Answer

A)  Identical to the B2C market 
B)  Smaller in scope and involve fewer individuals and companies 
C)  Larger in scope and involve more individuals and companies 
D)  Extremely different than B2C because of the magnetic variance of the enterprises 
E)  None of the above 
A)  Identical to the B2C market 
B)  Smaller in scope and involve fewer individuals and companies 
C)  Larger in scope and involve more individuals and companies 
D)  Extremely different than B2C because of the magnetic variance of the enterprises 
E)  None of the above

Question 17

Research into the adoption process of the Internet in the United States found it very similar to the ____________.

Accepted Answer

A)  Adoption of color television in the 1960's 
B)  Growth of children in the Millennium generation 
C)  Color of gem stones mined in Russia 
D)  Rate of growth of coral reefs 
E)  None of the above 
A)  Adoption of color television in the 1960's 
B)  Growth of children in the Millennium generation 
C)  Color of gem stones mined in Russia 
D)  Rate of growth of coral reefs 
E)  None of the above

Question 18

When a new product is developed and test marketed, companies often face a critical decision with respect to going to full market introduction.The technique often used by companies is their gut feeling about the success or failure of the new product.

Accepted Answer

A) True 
 B)False

Question 19

Why is the early success of a new product launch so important? Give an example.

Accepted Answer

Products that start

Question 20

No matter how good a company's current products are, long term growth depends on _________.

Accepted Answer

A)  Recycled products 
B)  Product deletions 
C)  Product enhancements 
D)  New products 
E)  All of the above 
A)  Recycled products 
B)  Product deletions 
C)  Product enhancements 
D)  New products 
E)  All of the above

What are new-to-the-world products? What are the two categories these fall into? Give an example of each.

Products that start poorly in a product launch __________.

One way to extend the product is by creating ___________.

Early adopters are opinion leaders who seek out new products but are price sensitive to innovation.

Sometimes companies develop quick prototypes of products in order to ___________.

Time to market is a term that means _________.

What are the two ways that companies may get new products?

A go-to-market mistake is made when a company ________.

HP gets thousands of product ideas from a variety of sources every year.HP develops ____________ of these ideas every year.

What are three major activities in new-product development?

Early buyers are critical in the success of a new product because _________.

Innovators and early adopters are _________.

Before a company develops a full prototype of a new product, it often _________.

BMW has used the concept "Ban Boredom" as one of the key benefits of its Mini line.For the people in the Mini's target market, this is an attractive benefit.

One method of developing a new product is to develop a model based upon everything that has gone into the previous steps and continues along the sequential timeline meeting key metrics.In this model the product that results is __________.

In the B2B market, test marketing is ________.

Research into the adoption process of the Internet in the United States found it very similar to the ____________.

When a new product is developed and test marketed, companies often face a critical decision with respect to going to full market introduction.The technique often used by companies is their gut feeling about the success or failure of the new product.

Why is the early success of a new product launch so important? Give an example.

No matter how good a company's current products are, long term growth depends on _________.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters

Exam 12: The Product Experience: New Product Development

What are new-to-the-world products? What are the two categories these fall into? Give an example of each.

Products that start poorly in a product launch __________.

One way to extend the product is by creating ___________.

Early adopters are opinion leaders who seek out new products but are price sensitive to innovation.

Sometimes companies develop quick prototypes of products in order to ___________.

Time to market is a term that means _________.

What are the two ways that companies may get new products?

A go-to-market mistake is made when a company ________.

HP gets thousands of product ideas from a variety of sources every year.HP develops ____________ of these ideas every year.

What are three major activities in new-product development?

Early buyers are critical in the success of a new product because _________.

Innovators and early adopters are _________.

Before a company develops a full prototype of a new product, it often _________.

BMW has used the concept "Ban Boredom" as one of the key benefits of its Mini line.For the people in the Mini's target market, this is an attractive benefit.

One method of developing a new product is to develop a model based upon everything that has gone into the previous steps and continues along the sequential timeline meeting key metrics.In this model the product that results is __________.

In the B2B market, test marketing is ________.

Research into the adoption process of the Internet in the United States found it very similar to the ____________.

When a new product is developed and test marketed, companies often face a critical decision with respect to going to full market introduction.The technique often used by companies is their gut feeling about the success or failure of the new product.

Why is the early success of a new product launch so important? Give an example.

No matter how good a company's current products are, long term growth depends on _________.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Product Strategy

The Product Experience: Building the Brand

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters