Question 1

Chick-fil-A uses a set of testers who try the item 10 or more times before they decide to add it to the menu.

Accepted Answer

A) True 
 B)False

Question 2

Reparability has taken on new dimensions recently with the advent of ________.

Accepted Answer

A)  Having products that are disposable and not repairable 
B)  Using modular design to replace entire sections of a broken product with ease 
C)  Having diagnostics built into the product to help isolate, identify and repair products without the need for costly repairs 
D)  Having products that are simple to fix but hard to diagnose 
E)  None of the above 
A)  Having products that are disposable and not repairable 
B)  Using modular design to replace entire sections of a broken product with ease 
C)  Having diagnostics built into the product to help isolate, identify and repair products without the need for costly repairs 
D)  Having products that are simple to fix but hard to diagnose 
E)  None of the above

Question 3

Kellogg's offers over 25 types of frozen waffles and pancakes.What is this entire group of products called? Would Eggo develop a product strategy for each individual product or use the same strategy for all the Eggo products?

Accepted Answer

The entire group is

Question 4

What is an enhanced product? Give an example.

Accepted Answer

The enhanced product extends the core pr

Question 5

Soleil and her husband Andrew have purchased their first home.Describe three possible purchases from each of the four categories of consumer goods that they may need to make.

Accepted Answer

Convenience goods: toilet paper, cleanin

Question 6

The maturity stage of the PLC is characterized as having a few large players dominate the market followed by a number of smaller companies with specific products meeting specialized market needs.

Accepted Answer

A) True 
 B)False

Question 7

In the maturity stage of the PLC aggressive companies seek new potential markets.The sources of these customers come from _________.

Accepted Answer

A)  Converting non-users to first time users and capturing other competitors' users 
B)  Finding light users and capturing them with a new product line 
C)  Attacking competitors' users and creating a new market niche for them to enter 
D)  Having a low cost product for every market in the category 
E)  All of the above 
A)  Converting non-users to first time users and capturing other competitors' users 
B)  Finding light users and capturing them with a new product line 
C)  Attacking competitors' users and creating a new market niche for them to enter 
D)  Having a low cost product for every market in the category 
E)  All of the above

Question 8

Informing and educating the target audience about the product's benefits, characteristics and features is part of the communication strategy in the ___________ stage of the product life cycle.

Accepted Answer

A)  Introductory 
B)  Growth 
C)  Maturation 
D)  Decline 
E)  All of the above 
A)  Introductory 
B)  Growth 
C)  Maturation 
D)  Decline 
E)  All of the above

Question 9

An example of an industry that brings out items in the spring and watches its growth in the summer and fall and finally into decline by the winter.In other words, the _________ has a PLC that takes one selling season and it is over.

Accepted Answer

A)  Golf industry 
B)  Men's dress clothes (suits) industry 
C)  Frozen pizza industry 
D)  Women's fashion industry 
E)  All of the above 
A)  Golf industry 
B)  Men's dress clothes (suits) industry 
C)  Frozen pizza industry 
D)  Women's fashion industry 
E)  All of the above

Question 10

time it takes to decide on whether to purchase them or not.

Accepted Answer

A) True 
 B)False

Question 11

The primary type of adopters that enter the market in the growth stage can be characterized as __________.

Accepted Answer

A)  Early adopters 
B)  Innovators 
C)  Majority 
D)  Early majority 
E)  All of the above 
A)  Early adopters 
B)  Innovators 
C)  Majority 
D)  Early majority 
E)  All of the above

Question 12

The first phase of the maturity stage of the PLC is characterized as having _________.

Accepted Answer

A)  Growth but at a rate lower than the growth stage 
B)  No growth 
C)  Loss of sales 
D)  Growth at an increasing rate in comparison to the growth stage 
E)  None of the above 
A)  Growth but at a rate lower than the growth stage 
B)  No growth 
C)  Loss of sales 
D)  Growth at an increasing rate in comparison to the growth stage 
E)  None of the above

Question 13

Combining all the products offered by a company is called the ___________.

Accepted Answer

A)  Product combination package 
B)  Product mix 
C)  Product profile 
D)  Product standardization 
E)  Product function 
A)  Product combination package 
B)  Product mix 
C)  Product profile 
D)  Product standardization 
E)  Product function

Question 14

More than any other discriminator, style offers the advantage to a company of _______.

Accepted Answer

A)  Being a low cost differentiator 
B)  Being easy to do consistently over time 
C)  Being able to reduce quality with greater style 
D)  Being difficult for competition to copy 
E)  All of the above 
A)  Being a low cost differentiator 
B)  Being easy to do consistently over time 
C)  Being able to reduce quality with greater style 
D)  Being difficult for competition to copy 
E)  All of the above

Question 15

Early in the maturity phase of the PLC, the product reaches its ________ distribution with respect to the variety of outlets targeted.

Accepted Answer

A)  Minimum 
B)  Stable 
C)  Maximum 
D)  Selective 
E)  None of the above 
A)  Minimum 
B)  Stable 
C)  Maximum 
D)  Selective 
E)  None of the above

Question 16

In the growth stage of the PLC as the number of models expand, the price of the product _________.

Accepted Answer

A)  Moves in two directions, up and down 
B)  Moves in one direction, down 
C)  Moves in one direction, up 
D)  Stays the same due to the dominant competitor controlling the market price of the product 
E)  None of the above 
A)  Moves in two directions, up and down 
B)  Moves in one direction, down 
C)  Moves in one direction, up 
D)  Stays the same due to the dominant competitor controlling the market price of the product 
E)  None of the above

Question 17

An example of a lack of conformance would be someone traveling to Europe and buying a Coca-Cola and finding that did not "fizz".

Accepted Answer

A) True 
 B)False

Question 18

Microsoft followed a distribution strategy for the Xbox video game system described as ________________ in the introductory stage of the PLC and it was very successful.

Accepted Answer

A)  Few outlets but great product availability 
B)  Many outlets but limited product availability per outlet 
C)  Many outlets and great product availability per outlet 
D)  One market at a time introduced with high availability of product per outlet 
E)  None of the above 
A)  Few outlets but great product availability 
B)  Many outlets but limited product availability per outlet 
C)  Many outlets and great product availability per outlet 
D)  One market at a time introduced with high availability of product per outlet 
E)  None of the above

Question 19

In the introductory stage of the PLC ___________ stimulate primary demand, or demand for the product category rather than specific brand.

Accepted Answer

A)  Market pioneers 
B)  Market mavens 
C)  Fast followers 
D)  Strong competitors 
E)  Dominant competitors 
A)  Market pioneers 
B)  Market mavens 
C)  Fast followers 
D)  Strong competitors 
E)  Dominant competitors

Question 20

One of the disadvantages of using style as a discriminator is that consumer tastes change over time and what is considered stylish can quickly lose its appeal.

Accepted Answer

A) True 
 B)False

Chick-fil-A uses a set of testers who try the item 10 or more times before they decide to add it to the menu.

Reparability has taken on new dimensions recently with the advent of ________.

Kellogg's offers over 25 types of frozen waffles and pancakes.What is this entire group of products called? Would Eggo develop a product strategy for each individual product or use the same strategy for all the Eggo products?

What is an enhanced product? Give an example.

Soleil and her husband Andrew have purchased their first home.Describe three possible purchases from each of the four categories of consumer goods that they may need to make.

The maturity stage of the PLC is characterized as having a few large players dominate the market followed by a number of smaller companies with specific products meeting specialized market needs.

In the maturity stage of the PLC aggressive companies seek new potential markets.The sources of these customers come from _________.

Informing and educating the target audience about the product's benefits, characteristics and features is part of the communication strategy in the ___________ stage of the product life cycle.

An example of an industry that brings out items in the spring and watches its growth in the summer and fall and finally into decline by the winter.In other words, the _________ has a PLC that takes one selling season and it is over.

time it takes to decide on whether to purchase them or not.

The primary type of adopters that enter the market in the growth stage can be characterized as __________.

The first phase of the maturity stage of the PLC is characterized as having _________.

Combining all the products offered by a company is called the ___________.

More than any other discriminator, style offers the advantage to a company of _______.

Early in the maturity phase of the PLC, the product reaches its ________ distribution with respect to the variety of outlets targeted.

In the growth stage of the PLC as the number of models expand, the price of the product _________.

An example of a lack of conformance would be someone traveling to Europe and buying a Coca-Cola and finding that did not "fizz".

Microsoft followed a distribution strategy for the Xbox video game system described as ________________ in the introductory stage of the PLC and it was very successful.

In the introductory stage of the PLC ___________ stimulate primary demand, or demand for the product category rather than specific brand.

One of the disadvantages of using style as a discriminator is that consumer tastes change over time and what is considered stylish can quickly lose its appeal.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters

Exam 10: The Product Experience: Product Strategy

Chick-fil-A uses a set of testers who try the item 10 or more times before they decide to add it to the menu.

Reparability has taken on new dimensions recently with the advent of ________.

Kellogg's offers over 25 types of frozen waffles and pancakes.What is this entire group of products called? Would Eggo develop a product strategy for each individual product or use the same strategy for all the Eggo products?

What is an enhanced product? Give an example.

Soleil and her husband Andrew have purchased their first home.Describe three possible purchases from each of the four categories of consumer goods that they may need to make.

The maturity stage of the PLC is characterized as having a few large players dominate the market followed by a number of smaller companies with specific products meeting specialized market needs.

In the maturity stage of the PLC aggressive companies seek new potential markets.The sources of these customers come from _________.

Informing and educating the target audience about the product's benefits, characteristics and features is part of the communication strategy in the ___________ stage of the product life cycle.

An example of an industry that brings out items in the spring and watches its growth in the summer and fall and finally into decline by the winter.In other words, the _________ has a PLC that takes one selling season and it is over.

time it takes to decide on whether to purchase them or not.

The primary type of adopters that enter the market in the growth stage can be characterized as __________.

The first phase of the maturity stage of the PLC is characterized as having _________.

Combining all the products offered by a company is called the ___________.

More than any other discriminator, style offers the advantage to a company of _______.

Early in the maturity phase of the PLC, the product reaches its ________ distribution with respect to the variety of outlets targeted.

In the growth stage of the PLC as the number of models expand, the price of the product _________.

An example of a lack of conformance would be someone traveling to Europe and buying a Coca-Cola and finding that did not "fizz".

Microsoft followed a distribution strategy for the Xbox video game system described as ________________ in the introductory stage of the PLC and it was very successful.

In the introductory stage of the PLC ___________ stimulate primary demand, or demand for the product category rather than specific brand.

One of the disadvantages of using style as a discriminator is that consumer tastes change over time and what is considered stylish can quickly lose its appeal.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters