Exam 10: The Product Experience: Product Strategy

Clothes, furniture, and major appliances are called shopping goods.This category of good implies that ________.

If the essential benefit of a product is not met, the other items the marketer creates have little or no meaning to the customer.

Staples are a kind of good that people usually buy _______.

Products at introduction often lack ____________ features found on later models as the market expands during the growth stage.

In the case of on-line buyers for companies like Amazon and eBay, marketers have to make buyers feel _________.

Market followers sometimes have an advantage over market leaders by ______.

One way to stimulate trial in the market for a new product in the consumer goods market is to use ________.

What are the market conditions in each phase of the product life cycle?

Pricing is a difficult issue in the introductory stage of the PLC.Companies can follow two distinctive routes for pricing which can be described as ________.

When product is defined in a marketing context, it is _________.

In the maturity stage of the PLC, consumer goods companies find that they spend __________.

Different target markets will view the same product _________.

Ralph and Marie are buying Lisette, their 16 year-old daughter, her first car.Consider the product experience from the parent's point of view and Lisette's point of view.

Dell prices new computer models to minimize the disruption of demand for its existing products.This implies a strategy of ________.

What is the distribution strategy in each phase of the product life cycle?

Companies should build products to the performance (highest-quality product)level that ___________.

Parents buying their daughter a pair of jeans would probably consider Aeropostale jeans to be just another pair of jeans; however, to the teenager, the same purchase makes an important statement about herself and her choice of clothes.

When a company can show that their product's projected lifetime is high under certain operating conditions, they may be able to achieve a _________.

Usually marketers focus on _______ with respect to communication strategy

Companies must balance the number of items in a product line.Too many items and customers find it difficult to see the differences between the products.Too few products and the company runs the risk of _______.