Question 1

The product experience is called the ________.

Accepted Answer

A)  Tangible asset of marketing space 
B)  Focus of consumer attributes 
C)  Heart of marketing 
D)  Soul food of marketing 
E)  All of the above 
A)  Tangible asset of marketing space 
B)  Focus of consumer attributes 
C)  Heart of marketing 
D)  Soul food of marketing 
E)  All of the above

Question 2

Reliability of a product refers to the products ability to ________.

Accepted Answer

A)  Work a high percentage of the time without failure or stoppage 
B)  Work perfectly all the time 
C)  Work in the most hostile environments 
D)  Work where they are intended to work most of the time but not all the time 
E)  None of the above 
A)  Work a high percentage of the time without failure or stoppage 
B)  Work perfectly all the time 
C)  Work in the most hostile environments 
D)  Work where they are intended to work most of the time but not all the time 
E)  None of the above

Question 3

In the decline phase of the PLC, companies often face very serious questions about the product.Among the most important strategic issues faced, two strategies can be described as _______.

Accepted Answer

A)  Product proliferation and cannibalization 
B)  Product deletion and harvesting 
C)  Product proliferation and extinction 
D)  Product central tendencies and deviations 
E)  None of the above 
A)  Product proliferation and cannibalization 
B)  Product deletion and harvesting 
C)  Product proliferation and extinction 
D)  Product central tendencies and deviations 
E)  None of the above

Question 4

In the decline stage of the PLC, a common communication strategy is to _________.

Accepted Answer

A)  Target new customers to enter the market 
B)  Increase communication to current customers to keep them from abandoning our brand 
C)  Decrease communication as a result of the market getting smaller 
D)  Focus on brand switching as a result of people not being brand loyal 
E)  None of the above 
A)  Target new customers to enter the market 
B)  Increase communication to current customers to keep them from abandoning our brand 
C)  Decrease communication as a result of the market getting smaller 
D)  Focus on brand switching as a result of people not being brand loyal 
E)  None of the above

Question 5

When a product is wrong _________.

Accepted Answer

A)  No amount of marketing communications will make it successful 
B)  Consumers will still buy it if marketed correctly 
C)  It is hard to charge a low enough price to earn acceptable profits 
D)  All members of the company have to work extra hard 
E)  None of the above 
A)  No amount of marketing communications will make it successful 
B)  Consumers will still buy it if marketed correctly 
C)  It is hard to charge a low enough price to earn acceptable profits 
D)  All members of the company have to work extra hard 
E)  None of the above

Question 6

LG Electronics makes a variety of phones that compete in very competitive industry.The company's overall strategy is to ________.

Accepted Answer

A)  Consider basic cell phone features secondary to the fashion 
B)  Have a phone in every segment of the industry 
C)  Have phones that out perform the competition in technology 
D)  Create phones that are indestructible 
E)  None of the above 
A)  Consider basic cell phone features secondary to the fashion 
B)  Have a phone in every segment of the industry 
C)  Have phones that out perform the competition in technology 
D)  Create phones that are indestructible 
E)  None of the above

Question 7

Managers seek to understand if the sales decline in the decline stage of the PLC is a short-term problem or resulting from outside forces or a fundamental shift in the market with long-term implications.

Accepted Answer

A) True 
 B)False

Question 8

Companies often use features to differentiate themselves from competitors.However, a company must balance the features customers want with __________.

Accepted Answer

A)  What the competition is doing 
B)  The ability to manufacture the feature in a timely way 
C)  What they will pay at a given quality level 
D)  The configurations that make a positive brand look stylish 
E)  None of the above 
A)  What the competition is doing 
B)  The ability to manufacture the feature in a timely way 
C)  What they will pay at a given quality level 
D)  The configurations that make a positive brand look stylish 
E)  None of the above

Question 9

A stock keeping unit (SKU)is a unique identification number used to track a product in the consumer's home.

Accepted Answer

A) True 
 B)False

Question 10

The introduction of New Coke was a debacle that led Coke to reinvigorate its old traditional brand.The failure is an example of the leading selling brand in the market not being able to get the market to do what the company wanted.

Accepted Answer

A) True 
 B)False

Question 11

Haagen-Dazs introduces new ice cream, sorbet and frozen yogurt flavors every year.In terms of the marketing communications budget, should the firm spend more money on new flavors or support the most popular flavors like chocolate and vanilla?

Accepted Answer

It should support ne

Question 12

The first-generation of iPod was a/an ___________________.

Accepted Answer

A)  Immediate success 
B)  Moderate success with less than a million dollars in sales 
C)  Huge success with millions of dollars in sales 
D)  Failure as a result of Rio the competitor 
E)  None of the above 
A)  Immediate success 
B)  Moderate success with less than a million dollars in sales 
C)  Huge success with millions of dollars in sales 
D)  Failure as a result of Rio the competitor 
E)  None of the above

Question 13

An important issue for consumers is conformance, which is the product's ability _________.

Accepted Answer

A)  To deliver on features and performance characteristics promised in marketing communications 
B)  To conform to the standards set by the federal guidelines 
C)  To deliver value in the form of product quality 
D)  Get the manufacturing aligned using quality processes 
E)  All of the above 
A)  To deliver on features and performance characteristics promised in marketing communications 
B)  To conform to the standards set by the federal guidelines 
C)  To deliver value in the form of product quality 
D)  Get the manufacturing aligned using quality processes 
E)  All of the above

Question 14

It is not uncommon to see ________ profits in the introductory stage of the product life cycle for an industry.

Accepted Answer

A)  High 
B)  No (or loses) 
C)  Average 
D)  Low 
E)  None of the above 
A)  High 
B)  No (or loses) 
C)  Average 
D)  Low 
E)  None of the above

Question 15

At which stage of the PLC does the most dramatic growth in sales occur?

Accepted Answer

The answer of At which stage of the PLC does...

Question 16

Durable products refer to products with a longer product life and are often more expensive.Durable products can be described as ________.

Accepted Answer

A)  Washers/dryers and televisions 
B)  Machine presses 
C)  IT networks and office furniture 
D)  Ovens 
E)  All of the above 
A)  Washers/dryers and televisions 
B)  Machine presses 
C)  IT networks and office furniture 
D)  Ovens 
E)  All of the above

Question 17

Products introduced in the growth stage tend to have __________.

Accepted Answer

A)  Fewer features and better design 
B)  Differentiated function 
C)  More features and better design 
D)  Limited design and more features 
E)  None of the above 
A)  Fewer features and better design 
B)  Differentiated function 
C)  More features and better design 
D)  Limited design and more features 
E)  None of the above

Question 18

In the decline phase of the PLC, profits can be described as __________.

Accepted Answer

A)  Dramatically increased due to less competition 
B)  About the same due to a stable but declining market place 
C)  Dramatically reduced particularly compared to the growth and early maturity phase 
D)  All of the above together 
E)  None of the above 
A)  Dramatically increased due to less competition 
B)  About the same due to a stable but declining market place 
C)  Dramatically reduced particularly compared to the growth and early maturity phase 
D)  All of the above together 
E)  None of the above

Question 19

Who are Pioneers and market followers? What are the advantages for each? In which stage of the PLC do Pioneers emerge?

Accepted Answer

The company that takes the risk and intr

Question 20

Generally speaking a new product will get ________ level of budget with respect to communication than established products.

Accepted Answer

A)  A lower 
B)  The same 
C)  A mid 
D)  A higher 
E)  None of the above 
A)  A lower 
B)  The same 
C)  A mid 
D)  A higher 
E)  None of the above

The product experience is called the ________.

Reliability of a product refers to the products ability to ________.

In the decline phase of the PLC, companies often face very serious questions about the product.Among the most important strategic issues faced, two strategies can be described as _______.

In the decline stage of the PLC, a common communication strategy is to _________.

When a product is wrong _________.

LG Electronics makes a variety of phones that compete in very competitive industry.The company's overall strategy is to ________.

Managers seek to understand if the sales decline in the decline stage of the PLC is a short-term problem or resulting from outside forces or a fundamental shift in the market with long-term implications.

Companies often use features to differentiate themselves from competitors.However, a company must balance the features customers want with __________.

A stock keeping unit (SKU)is a unique identification number used to track a product in the consumer's home.

The introduction of New Coke was a debacle that led Coke to reinvigorate its old traditional brand.The failure is an example of the leading selling brand in the market not being able to get the market to do what the company wanted.

Haagen-Dazs introduces new ice cream, sorbet and frozen yogurt flavors every year.In terms of the marketing communications budget, should the firm spend more money on new flavors or support the most popular flavors like chocolate and vanilla?

The first-generation of iPod was a/an ___________________.

An important issue for consumers is conformance, which is the product's ability _________.

It is not uncommon to see ________ profits in the introductory stage of the product life cycle for an industry.

At which stage of the PLC does the most dramatic growth in sales occur?

Durable products refer to products with a longer product life and are often more expensive.Durable products can be described as ________.

Products introduced in the growth stage tend to have __________.

In the decline phase of the PLC, profits can be described as __________.

Who are Pioneers and market followers? What are the advantages for each? In which stage of the PLC do Pioneers emerge?

Generally speaking a new product will get ________ level of budget with respect to communication than established products.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters

Exam 10: The Product Experience: Product Strategy

The product experience is called the ________.

Reliability of a product refers to the products ability to ________.

In the decline phase of the PLC, companies often face very serious questions about the product.Among the most important strategic issues faced, two strategies can be described as _______.

In the decline stage of the PLC, a common communication strategy is to _________.

When a product is wrong _________.

LG Electronics makes a variety of phones that compete in very competitive industry.The company's overall strategy is to ________.

Managers seek to understand if the sales decline in the decline stage of the PLC is a short-term problem or resulting from outside forces or a fundamental shift in the market with long-term implications.

Companies often use features to differentiate themselves from competitors.However, a company must balance the features customers want with __________.

A stock keeping unit (SKU)is a unique identification number used to track a product in the consumer's home.

The introduction of New Coke was a debacle that led Coke to reinvigorate its old traditional brand.The failure is an example of the leading selling brand in the market not being able to get the market to do what the company wanted.

Haagen-Dazs introduces new ice cream, sorbet and frozen yogurt flavors every year.In terms of the marketing communications budget, should the firm spend more money on new flavors or support the most popular flavors like chocolate and vanilla?

The first-generation of iPod was a/an ___________________.

An important issue for consumers is conformance, which is the product's ability _________.

It is not uncommon to see ________ profits in the introductory stage of the product life cycle for an industry.

At which stage of the PLC does the most dramatic growth in sales occur?

Durable products refer to products with a longer product life and are often more expensive.Durable products can be described as ________.

Products introduced in the growth stage tend to have __________.

In the decline phase of the PLC, profits can be described as __________.

Who are Pioneers and market followers? What are the advantages for each? In which stage of the PLC do Pioneers emerge?

Generally speaking a new product will get ________ level of budget with respect to communication than established products.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters