Question 1

What are the stages of the product life cycle?

Accepted Answer

Introducti

Question 2

A strategy called _________ involves a consistent investment reduction in the product.The core of the strategy involves eliminating future investment in the product so it will be eventually eliminated.

Accepted Answer

A)  Product deletion 
B)  Product ROI analysis 
C)  Product banking 
D)  Product harvesting 
E)  None of the above 
A)  Product deletion 
B)  Product ROI analysis 
C)  Product banking 
D)  Product harvesting 
E)  None of the above

Question 3

Words like "Bigger, better, stronger" create _________.

Accepted Answer

A)  A strategy to keep a company out of the decline stage 
B)  A space in the lower end of the market where companies are focused on cost management 
C)  A powerful incentive for customers to try the product 
D)  A way to look at the competition in order to solidify the market dominance of the niche players in the market 
E)  None of the above 
A)  A strategy to keep a company out of the decline stage 
B)  A space in the lower end of the market where companies are focused on cost management 
C)  A powerful incentive for customers to try the product 
D)  A way to look at the competition in order to solidify the market dominance of the niche players in the market 
E)  None of the above

Question 4

What are the three phases in the Maturity stage of the product life cycle?

Accepted Answer

Relative market expa

Question 5

In the final phase of the maturity stage of the PLC, the market _______.

Accepted Answer

A)  Picks up steam as it moves to the decline stage 
B)  Begins to feel the pressure of overcapacity and the market starts to lose customers 
C)  Begins to see price only buyers move in and challenge existing producers to add more features to the product 
D)  Begins to feel the pressure of global manufacturing and moves to go international at this time. 
E)  None of the above 
A)  Picks up steam as it moves to the decline stage 
B)  Begins to feel the pressure of overcapacity and the market starts to lose customers 
C)  Begins to see price only buyers move in and challenge existing producers to add more features to the product 
D)  Begins to feel the pressure of global manufacturing and moves to go international at this time. 
E)  None of the above

Question 6

Timex should not try to build watches that cost in the $10,000's because the market does not expect nor accept a watch with that production quality from Timex.

Accepted Answer

A) True 
 B)False

Question 7

The product life cycle (PLC)for a particular product has ________.

Accepted Answer

A)  More than one life cycle-industry and brand life cycles 
B)  One life cycle for all brands combined 
C)  All life cycles resemble normal curves 
D)  An evolutionary phase that defines when to offer a new product 
E)  None of the above 
A)  More than one life cycle-industry and brand life cycles 
B)  One life cycle for all brands combined 
C)  All life cycles resemble normal curves 
D)  An evolutionary phase that defines when to offer a new product 
E)  None of the above

Question 8

The speed at which products within a category move through the PLC is ____________.

Accepted Answer

A)  Not consistent 
B)  Consistent 
C)  Only varies by a small amount 
D)  Looks like a normal distribution 
E)  None of the above 
A)  Not consistent 
B)  Consistent 
C)  Only varies by a small amount 
D)  Looks like a normal distribution 
E)  None of the above

Question 9

Despite dominating the film business for 100 years, Eastman Kodak announced it would leave the film business due to a lack of demand for picture taking.

Accepted Answer

A) True 
 B)False

Question 10

Maytag makes several types of clothes washers and dryers.In the High Efficiency line, the Performance Series three sets of machines a multiple price points, the 3000 Series, the 5000 Series, and the 9000 Series.What is the type of strategy Maytag is following?

Accepted Answer

The answer of Maytag makes several types of clothes washers...

Question 11

While Tide is a product, it includes things like a product size, feature or price.These are called ________.

Accepted Answer

A)  Product items 
B)  Product tags 
C)  SKI's 
D)  Product functions 
E)  Product controllables 
A)  Product items 
B)  Product tags 
C)  SKI's 
D)  Product functions 
E)  Product controllables

Question 12

Companies translate the essential benefit into physical, tangible elements known as the _________.

Accepted Answer

A)  Augmented product 
B)  Core product 
C)  Deviated product 
D)  Differentiated product 
E)  Contrasting product 
A)  Augmented product 
B)  Core product 
C)  Deviated product 
D)  Differentiated product 
E)  Contrasting product

Question 13

Sometimes a product moves through its product life cycle in a matter of months and is replaced with the next product design.

Accepted Answer

A) True 
 B)False

Question 14

Jill, who lives in Florida, needs to purchase a winter coat, an infrequent shopping task.What are the eight product discriminators she will use in determining her ultimate purchase?

Accepted Answer

● Form
● Features
● Performanc

Question 15

Products that consumers purchase that are relatively low-cost, purchased frequently and lacking some amount of interest by the customer are called __________.

Accepted Answer

A)  Shopping goods 
B)  Convenience goods 
C)  Specialty goods 
D)  Unsought goods 
E)  Consenting goods 
A)  Shopping goods 
B)  Convenience goods 
C)  Specialty goods 
D)  Unsought goods 
E)  Consenting goods

Question 16

There is a category of goods called unsought goods.These goods are characterized as being the kinds of things that consumers _______.

Accepted Answer

A)  Want to be completely convenient to them 
B)  Find located everywhere with intense distribution 
C)  Find irrelevant to their lives 
D)  Would rather not purchase at all 
E)  None of the above 
A)  Want to be completely convenient to them 
B)  Find located everywhere with intense distribution 
C)  Find irrelevant to their lives 
D)  Would rather not purchase at all 
E)  None of the above

Question 17

In the growth stage of the PLC, communication strategy _______.

Accepted Answer

A)  Stays the same as the introductory stage due to building primary demand for the category 
B)  Shifts to different media and emphasizes direct techniques like sales 
C)  Shifts to stimulating individual brand demand rather than primary demand for the category 
D)  Shifts to stimulating primary demand 
E)  None of the above 
A)  Stays the same as the introductory stage due to building primary demand for the category 
B)  Shifts to different media and emphasizes direct techniques like sales 
C)  Shifts to stimulating individual brand demand rather than primary demand for the category 
D)  Shifts to stimulating primary demand 
E)  None of the above

What are the stages of the product life cycle?

A strategy called _________ involves a consistent investment reduction in the product.The core of the strategy involves eliminating future investment in the product so it will be eventually eliminated.

Words like "Bigger, better, stronger" create _________.

What are the three phases in the Maturity stage of the product life cycle?

In the final phase of the maturity stage of the PLC, the market _______.

Timex should not try to build watches that cost in the $10,000's because the market does not expect nor accept a watch with that production quality from Timex.

The product life cycle (PLC)for a particular product has ________.

The speed at which products within a category move through the PLC is ____________.

Despite dominating the film business for 100 years, Eastman Kodak announced it would leave the film business due to a lack of demand for picture taking.

Maytag makes several types of clothes washers and dryers.In the High Efficiency line, the Performance Series three sets of machines a multiple price points, the 3000 Series, the 5000 Series, and the 9000 Series.What is the type of strategy Maytag is following?

While Tide is a product, it includes things like a product size, feature or price.These are called ________.

Companies translate the essential benefit into physical, tangible elements known as the _________.

Sometimes a product moves through its product life cycle in a matter of months and is replaced with the next product design.

Jill, who lives in Florida, needs to purchase a winter coat, an infrequent shopping task.What are the eight product discriminators she will use in determining her ultimate purchase?

Products that consumers purchase that are relatively low-cost, purchased frequently and lacking some amount of interest by the customer are called __________.

There is a category of goods called unsought goods.These goods are characterized as being the kinds of things that consumers _______.

In the growth stage of the PLC, communication strategy _______.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters

Exam 10: The Product Experience: Product Strategy

What are the stages of the product life cycle?

A strategy called _________ involves a consistent investment reduction in the product.The core of the strategy involves eliminating future investment in the product so it will be eventually eliminated.

Words like "Bigger, better, stronger" create _________.

What are the three phases in the Maturity stage of the product life cycle?

In the final phase of the maturity stage of the PLC, the market _______.

Timex should not try to build watches that cost in the $10,000's because the market does not expect nor accept a watch with that production quality from Timex.

The product life cycle (PLC)for a particular product has ________.

The speed at which products within a category move through the PLC is ____________.

Despite dominating the film business for 100 years, Eastman Kodak announced it would leave the film business due to a lack of demand for picture taking.

Maytag makes several types of clothes washers and dryers.In the High Efficiency line, the Performance Series three sets of machines a multiple price points, the 3000 Series, the 5000 Series, and the 9000 Series.What is the type of strategy Maytag is following?

While Tide is a product, it includes things like a product size, feature or price.These are called ________.

Companies translate the essential benefit into physical, tangible elements known as the _________.

Sometimes a product moves through its product life cycle in a matter of months and is replaced with the next product design.

Jill, who lives in Florida, needs to purchase a winter coat, an infrequent shopping task.What are the eight product discriminators she will use in determining her ultimate purchase?

Products that consumers purchase that are relatively low-cost, purchased frequently and lacking some amount of interest by the customer are called __________.

There is a category of goods called unsought goods.These goods are characterized as being the kinds of things that consumers _______.

In the growth stage of the PLC, communication strategy _______.

Marketing in Todays Business Milieu

Elements of Marketing Strategy and Planning

Understanding the Global Marketplace: Marketing Without Borders

Perspectives on Customer Relationship Management

Managing Marketing Information

Understanding Competitors: Analysis to Action

Understanding Customers: Business to Consumer Markets

Understanding Customers: Business to Business Markets

Segmentation, Target Marketing, and Positioning

The Product Experience: Building the Brand

The Product Experience: New Product Development

Service As the Core Offering

Managing Pricing Decisions

Managing Marketing Channels and the Supply Chain

Point of Customer Interface: Bricks and Clicks

Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations

Integrated Marketing Communication: Selling, Direct, and Interactive Marketing

The Marketing Dashboard: Metrics for Measuring Marketing Performance

Filters