Exam 3: Understanding the Global Marketplace: Marketing Without Borders

Great Britain should be classified as in the __________ stage of development.

The issue of initial investment in creating a channel and the cost of then maintaining it is identified in the channel strategy of ___________.

The fastest growing economy in the world in 2007 was ______.

The Czech Republic would be classified as in the __________ stage of development.

PepsiCo, the maker of Pepsi soft drink, was established in 1965.

If the price of a computer chip were the same in every market, the chipmaker would be using a __________ strategy.

Establishing a direct sales force is very expensive.What kinds of companies are most likely to train their own sales force for global markets?

Data on consumer spending per capita or industrial purchasing trends would be identified in the _______ section of a global research report.

In Spain, most people do not eat dinner until 10:00 at night.This would be identified in the _______ section of a global research report.

The degree of centralization is a critical decision a firm makes before deciding on an international organizational structure.Options include _________.

The most well established local distributors might already have relationships with competitors.This problem for new market entrants would be identified in the channel strategy of ___________.

The most successful regional market zone is ______.

What is an emerging market? Give an example.

What is a regional market zone? Give three examples.

Many markets outside the U.S.are cost focused so exporting firms have to decide if they are willing to be price-driven.

The color red means different things in different parts of the world.For example, in China a bride traditionally would wear red but not white.White is a symbol of death.This would be identified in the _______ section of a global research report.

In an economy where the population has met basic needs and seeks to spend large discretionary income on products that improve quality of life is in the ______ stage of economic development.

___________ is one of the most widely used measures of economic growth.

___________ is the most common method for entering foreign markets and accounts for ________ of all global economic activity.

___________ is not a product issue for international product marketers.